The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The given meorandum from the business manager of the television station talks about his or her plan to restore the late-night news program to weather and local news from national news. The reasons he or she gave behind this proposal are firstly, increase of number of complaints regarding the coverage of weather and local news, and secondly, the decline of revenues from local advertisement. Though the manager has provided these reason but there are certain information missing which is not making his reasons behind the proposal a strong one.
Firstly, the manager apprise us about the augmentation of number of complaints regarding the weather and local news. But there is no information regarding the content of the complaints those are recieved by them. Is it related to the timing of the weather and local news that has been shifted from late-night or it is about the content of those news that are broadcasted during day-time? It could be possible that the news content is not good and viewers are complaining about that. There is no such information given by the manager to solve this conundrum. If the manager could confirm that the complaints are indeed related to the broadcast timing then his proposal could be more logical.
Secondly, the manager tells us that the number of adverisement contract from local business entities has curtailed. But the information given here is too little to come with the conclusion that it happended due to the the late-night news content. It could be possible that local business persons does not find showing their advertisement during late-night shows profitable for them due to the less number of viewer. There are other possiblities also which can explain this decline of revenue from local advertisement. If the manager could apprise us that it is only the content of the news that is being broadcasted during the late-night is responsible for fall of revenues from advertisement contracts then his or her proposal could be more credulous for us.
Thirdly, the manager is giving us the plan for the restoration of weather and local news timing to its formar level. But there is not information regarding why this plan will be able to tackle the current problems faced by the television station. If he or she could provide lucid reasoning towards his restoration plan, his proposal could be more stronger.
Due to the above stated reasons like insufficent information regarding the viewers complaints, firm reason for declination of revenues and the proof of concept behind the restoration plan, the proposal does not hold a strong position of acceptance. There should have more details given to bolster the proposal given by the manager.
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Grammar and spelling errors:
Line 3, column 340, Rule ID: THIS_NNS[2]
Message: Did you mean 'this news' or 'those newses'?
Suggestion: this news; those newses
...ate-night or it is about the content of those news that are broadcasted during day-time? I...
^^^^^^^^^^
Line 3, column 559, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...by the manager to solve this conundrum. If the manager could confirm that the comp...
^^
Line 5, column 215, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...the conclusion that it happended due to the the late-night news content. It could be po...
^^^^^^^
Line 5, column 215, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...the conclusion that it happended due to the the late-night news content. It could be po...
^^^^^^^
Line 7, column 343, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'stronger' (without 'more') when you use the comparative.
Suggestion: stronger
...restoration plan, his proposal could be more stronger. Due to the above stated reasons lik...
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, regarding, second, secondly, so, then, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2258.0 2260.96107784 100% => OK
No of words: 444.0 441.139720559 101% => OK
Chars per words: 5.08558558559 5.12650576532 99% => OK
Fourth root words length: 4.5903493882 4.56307096286 101% => OK
Word Length SD: 2.72579846551 2.78398813304 98% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.387387387387 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 690.3 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 49.6177074995 57.8364921388 86% => OK
Chars per sentence: 118.842105263 119.503703932 99% => OK
Words per sentence: 23.3684210526 23.324526521 100% => OK
Discourse Markers: 4.42105263158 5.70786347227 77% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.338127097797 0.218282227539 155% => OK
Sentence topic coherence: 0.123029428719 0.0743258471296 166% => OK
Sentence topic coherence SD: 0.119033449743 0.0701772020484 170% => OK
Paragraph topic coherence: 0.200463570758 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.124909862121 0.0628817314937 199% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 7.52 8.32208582834 90% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.