In this memorandum, margarine has been used instead of butter in the particular restaurant, and customers have not filed much complaints related to the switch. As a result, the author claims that customer do not differentiate between butter and margarine or they identify both as just ‘butter’. However, this situation may also be due to few other possibilities than author’s argument.
Advertising makes people believe in things that they do not know much about. If there had been a marketing campaign run by the company, which had made a successful impression on its customer base about the switch to margarine, then customers will be more welcoming the change and will be less likely to complain. However, if this explanation is true then customers will already be able to distinguish between butter and margarine as two separate ingredients and will not refer both as butter.
Closely linked to the customer complaints received, is that only 2 percent of customers had complained. But what if the replacement has been done since few days ago and many people have not yet being able to figure out the change in taste or texture. There is no evidence given about the nature of survey done to collect customer feedback including how many days were considered since the replacement.
For an example, if the replacement had been done just yesterday and 2 percent of customers would have already complained, there is a chance that in next days number of complaints might rise. However, they will be aware about butter and margarine as two separate ingredients if this explanation is true which will falsify the author’s argument.
Another explanation could be that, the company had been running a promotion along with the replacement and people have enjoyed the discount ignoring the fact that butter is no longer used. If this explanation is correct, customers might be or might not be aware that butter and margarine as two products and based on that they will not continue or continue to refer to as butter.
Also, the company can be adding certain texture enhancers to the pancake mix, so as to give the texture of butter to the new pancakes. This can cause the replacement go unnoticed from customers or they can be still happy with end result and did not complain. If this explanation is deemed to be true, then customer will most likely not aware about the replacement and would continue to call as butter even if they receive margarine. However, they might or might not be able to distinguish between them based on prior knowledge.
In conclusion, it is evident that there can be plausible explanations to the facts presented in this case than the author’s argument for less complaints after replacing butter with margarine.
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e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 11 2
No. of Spelling Errors: 1 2
No. of Sentences: 18 15
No. of Words: 459 350
No. of Characters: 2228 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.629 4.7
Average Word Length: 4.854 4.6
Word Length SD: 2.644 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.5 21.0
Sentence Length SD: 7.381 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.348 0.35
Sentence-Para Coherence: 0.592 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 122, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...estaurant, and customers have not filed much complaints related to the switch. As a ...
^^^^
Line 1, column 336, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
...However, this situation may also be due to few other possibilities than author’s a...
^^
Line 11, column 79, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...n texture enhancers to the pancake mix, so as to give the texture of butter to the new p...
^^^^^^^^
Line 13, column 138, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun complaints is countable.
Suggestion: fewer
...his case than the author’s argument for less complaints after replacing butter with ...
^^^^
Transition Words or Phrases used:
also, but, however, if, may, so, still, then, as to, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2304.0 2260.96107784 102% => OK
No of words: 459.0 441.139720559 104% => OK
Chars per words: 5.01960784314 5.12650576532 98% => OK
Fourth root words length: 4.62863751936 4.56307096286 101% => OK
Word Length SD: 2.76935199535 2.78398813304 99% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.437908496732 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 713.7 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 41.162917808 57.8364921388 71% => OK
Chars per sentence: 128.0 119.503703932 107% => OK
Words per sentence: 25.5 23.324526521 109% => OK
Discourse Markers: 4.38888888889 5.70786347227 77% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.170116715479 0.218282227539 78% => OK
Sentence topic coherence: 0.0661294720857 0.0743258471296 89% => OK
Sentence topic coherence SD: 0.0361774685689 0.0701772020484 52% => OK
Paragraph topic coherence: 0.0966641192027 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0270552645428 0.0628817314937 43% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 7.63 8.32208582834 92% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.