Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The prompt given suggests that the the number of viewers for the movies from Super Screen production company has decresed, while the percentage of good ratings for the same movies have been better than previous years. The advertising director believes that devoting more funds to publicity of the movies will bring in more viewership, but this can never be concluded without assessing factors such as the released language, genre of the movie, and most importantly the demographic associated with the region the movie is released.
Since less number of audience were seen to be attended this alone cannot be used to interpret the success of a particular movie, irrespective of its rating. Assuming the cproduction company released an english science fiction film, in a non native english speaking country such as Japan or China, we won't be expecting the same response you would typically expect as one would in a english speaking country like the United States. A small population which does end up watching the movie might be english speaking and appreciate the movie for what it is, but it could also be non-english movie audiences who expect brilliant Computer Generated Graphics(CGI) and a brilliant motion picture which would have enticed them to rate the movie higher than the movies produced last year in the local language.
The argument above implies the demographic associated with region where movie is released is a key factor to consider. But the important question we need to ask ourselves is does quality of movie not to be focused on as suggested by the advertising director. It is clearly a no, as we have established above a group of audience might still love a poorly written movie if it has great visuals and CGI. Instead of promoting the movie as a whole, the company can look into better pre-production studies of choosing the right scripts for the particular type of people they are going to release it to, and decide the amount of screens the movie would be displayed.
Given that, publicity is still a major factor to consider as there is still a possibility of a brilliant movie unable to reach a wider audience despite a wider rating. Movies are usually reviewed by critics which are lionised by common people or fans alike. Publicising reviews by movie critic and field experts, is more convincing as people would then really want to spend money to go watch the film in a screen to appreciate it the same way the critics do.
Devoting more share of the companies expenditure to publicity is a promising step but it would indeed work better to consider focusing on pre-production work, and the kind of public the production company would deal with in case of any particular movie, and publicise their work accordingly.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 465 350
No. of Characters: 2251 1500
No. of Different Words: 237 200
Fourth Root of Number of Words: 4.644 4.7
Average Word Length: 4.841 4.6
Word Length SD: 2.645 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 35.769 21.0
Sentence Length SD: 12.795 7.5
Use of Discourse Markers (%): 0.769 0.12
Sentence-Text Coherence: 0.36 0.35
Sentence-Para Coherence: 0.623 0.50
Sentence-Sentence Coherence: 0.119 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 32, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
The prompt given suggests that the the number of viewers for the movies from S...
^^^^^^^
Line 1, column 32, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
The prompt given suggests that the the number of viewers for the movies from S...
^^^^^^^
Line 3, column 380, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... would typically expect as one would in a english speaking country like the Unite...
^
Line 9, column 28, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...itics do. Devoting more share of the companies expenditure to publicity is a promising...
^^^^^^^^^
Transition Words or Phrases used:
accordingly, also, but, if, look, really, so, still, then, while, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2292.0 2260.96107784 101% => OK
No of words: 464.0 441.139720559 105% => OK
Chars per words: 4.93965517241 5.12650576532 96% => OK
Fourth root words length: 4.64119157421 4.56307096286 102% => OK
Word Length SD: 2.67806687961 2.78398813304 96% => OK
Unique words: 240.0 204.123752495 118% => OK
Unique words percentage: 0.51724137931 0.468620217663 110% => OK
syllable_count: 722.7 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 35.0 22.8473053892 153% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.1372567805 57.8364921388 140% => OK
Chars per sentence: 176.307692308 119.503703932 148% => OK
Words per sentence: 35.6923076923 23.324526521 153% => OK
Discourse Markers: 6.30769230769 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.220615590558 0.218282227539 101% => OK
Sentence topic coherence: 0.0804208104123 0.0743258471296 108% => OK
Sentence topic coherence SD: 0.0568871339626 0.0701772020484 81% => OK
Paragraph topic coherence: 0.123140263774 0.128457276422 96% => OK
Paragraph topic coherence SD: 0.060181567663 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 19.7 14.3799401198 137% => OK
flesch_reading_ease: 35.95 48.3550499002 74% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 16.9 12.197005988 139% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 8.88 8.32208582834 107% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 16.0 11.1389221557 144% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.