Claims made by advertising director of movie company stating that increased advertising will increase number of people watching the movies.
The recommendation made by the advertising director of the production company is to increasing the advertising budget. By doing this he/she hopes that the company will be able to reach the public and thus the public will come to watch its movies in greater. Although this seems like a logical way to mitigate the company's problem, the recommendation is based on a number of unsubstantiated assumptions and is therefore fundamentally flawed.
First, the author (the director in this case) states that the percentage of positive reviews by movie reviewers has increased. Although this seems to be a good sign, there is no mention of the demographic or the number of reviewers that rated the movie. It is possible that out of only 10, 7 reviewers really liked the movies whereas in the previous year, out of 100 reviewrs, aroung 60 of them liked the movies. Although this gives an increase in the percentage of positive reviews for the movies, it doesn't mean that the quality of movies has increased. It could be that the particular set of reviewers enjoyed the movie, but as a whole, the movie contents are worse off than the previos year and thus less people watched their movies. Or it is also possible that the company makes movies about very serious issues and are thus liked by reviewers but not appreciated by the general public. For example biographies about historical people are often rated highly by critics but very rarely a commercial success. Therefore, to reach any conclusion we need to know more about the people who rated the movies of the company as well as the kind of movies made by the company along with the genre of movies generally preferred by the public.
The recommendation made by the director also assumes that the only reason that people aren't coming to watch their movies is due to the fact that the company is not able to reach most of its audience. It is possible that there may be external factors, such as increased competition by other films which release at the same time, which influence the audience's choices. The viewers could be forced to choose between multiple movies, which eventually cuts into the viewership share of the company's movies. Additionally, it is possible that the current economic situation of the country is not very favourable, which means that fewer people would actually come and watch movies in general. Thus, these factors can also affect the number of people spending their money to watch movies produced by Super Screen and need to be studied in order to figure out if the suggestion made by the advertising director holds any merit.
Furthermore, the director says that allocating a greater share of its budget to advertising will help it reach a majority of the public and thus increase the number of moviegoers for their movie. Although it makes sense that if the advertising efforts are increased, the public will be more aware about their films, there is no evidence to support the fact that users will actually go and watch the movies. It is also possible that alloting more funding to advertising cuts into the production budget for the movie itself which in turn diminishes the quality of the film. This would be inimical to the goal of the company which is to increase its viewership numbers and thus the recommendation would only be helpful if we can make sure that the quality is not adversely affected by reduced funding.
To sum it up, while increasing the portion of the company's budget to advertising seems like a sound plan on paper, the assumptions that it is based upon are not backed up by sufficient evidence. Due to this, the recommendation made by the advertising direcor of Super Screen Movie Production Company is not reasonable.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-10 | aditya pandey | 66 | view |
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Comments
Longer passages shouldn't
Longer passages shouldn't automatically result in a lower score
Grammar and spelling errors:
Line 5, column 502, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... of positive reviews for the movies, it doesnt mean that the quality of movies has inc...
^^^^^^
Line 5, column 704, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...orse off than the previos year and thus less people watched their movies. Or it is a...
^^^^
Line 5, column 876, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...by reviewers but not appreciated by the general public. For example biographies about historic...
^^^^^^^^^^^^^^
Line 7, column 87, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...ssumes that the only reason that people arent coming to watch their movies is due to ...
^^^^^
Line 9, column 106, Rule ID: IT_VBZ[1]
Message: Did you mean 'reaches'?
Suggestion: reaches
... its budget to advertising will help it reach a majority of the public and thus incre...
^^^^^
Transition Words or Phrases used:
actually, also, but, first, furthermore, if, may, really, so, therefore, thus, well, whereas, while, for example, in general, kind of, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 26.0 13.6137724551 191% => OK
Pronoun: 53.0 28.8173652695 184% => Less pronouns wanted
Preposition: 87.0 55.5748502994 157% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 3094.0 2260.96107784 137% => OK
No of words: 636.0 441.139720559 144% => Less content wanted.
Chars per words: 4.86477987421 5.12650576532 95% => OK
Fourth root words length: 5.02185627292 4.56307096286 110% => OK
Word Length SD: 2.68028960661 2.78398813304 96% => OK
Unique words: 256.0 204.123752495 125% => OK
Unique words percentage: 0.40251572327 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 974.7 705.55239521 138% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 36.2994888747 57.8364921388 63% => OK
Chars per sentence: 140.636363636 119.503703932 118% => OK
Words per sentence: 28.9090909091 23.324526521 124% => OK
Discourse Markers: 7.0 5.70786347227 123% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.424406000381 0.218282227539 194% => OK
Sentence topic coherence: 0.13227322272 0.0743258471296 178% => OK
Sentence topic coherence SD: 0.0920046109208 0.0701772020484 131% => OK
Paragraph topic coherence: 0.271070238189 0.128457276422 211% => OK
Paragraph topic coherence SD: 0.0422687167407 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.5 12.5979740519 91% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.