"DKLA was the innovator in the market for casual women's business apparel. Smith & Co. was once the leader in that market with $2 billion in sales until styles changed and Smith & Co.'s clothes went out of fashion. DKLA can also be expected to fail, especially because the market for casual women's business apparel is saturated."
The author of the argument states that DKLA is expected to fail just like Smith&Co. did because of the saturation of casual women's business apparel. While it may be true that the market for the casual women apparels is saturated, the author does not make a cogent case and has not provided much information about it. The author's argument is rife with holes and assumptions and thus, not strong enough to convince the reader that saturation of the market will be the reason for the failure of DKLA.
Citing the evidence of Smith & co., the author tries to support his claim; however, the question which needs to be answered is the company’s clothes went out of fashion in which of the departments. Even though the author has mentioned in the argument that Smith&Co. were the leaders in casual women's business apparel market with a sales turnover of $2 billion, he hasn't given evidence to prove the fact that it was the same department's clothes which went out of fashion. It could have been the men's style of clothing which would have changed or any other department. Unless the above mentioned information is not provided, it is unlikely to believe that Smith & Co. failed in the women's apparel clothing.
Additionally, the author also implies that DKLA is also expected to fail in a similar fashion. But with the paucity of information provided, we cannot imagine that the Smith & co. would have failed. Even if their clothes would have gone out of fashion they would have bounced back with new updated designs of clothing and would have flourished. They are probably still the leaders in that market with a greater amount of sales.
The statement of expected failure of DKLA is also not supported. DKLA who are apparently the innovator in the market might also come up with authentic advertising, marketing and management strategies which might reverse the trends of saturation. To strengthen his/her argument, the author would benefit if he/she would gather more facts about the performance and strategies of Smith & Co. and DKLA.
Another major assumption made is that market for casual women's business apparel is saturated. While, it may be true but again, the author has failed to provide proof to bolster his claim. There is a possibility that it is the author own opinion and not the public opinion and the market is growing rapidly. There is also a chance that the market is facing a dearth of a variety of clothes and is desperately on the lookout for new designs which DKLA might succeed in providing. The reason for the so called saturation is not given which might help the companies to modify their approach. The author doesn't come up with concrete evidences to buttress his argument.
The litany of unsupported assumptions seriously jeopardizes the certainty of the conclusion. If any of one of the suppositions in the argument is proved to be false, the conclusion would be factually wrong and also due to the lack of evidence for certain claims the argument does not justify the saturation of the market and the DKLA’s expected debacle in the casual women’s business apparel’s sales.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-07-29 | vsn1541997 | 70 | view |
| 2018-07-29 | vsn1541997 | 77 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 532 350
No. of Characters: 2525 1500
No. of Different Words: 218 200
Fourth Root of Number of Words: 4.803 4.7
Average Word Length: 4.746 4.6
Word Length SD: 2.498 2.4
No. of Words greater than 5 chars: 183 100
No. of Words greater than 6 chars: 133 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.182 21.0
Sentence Length SD: 11.007 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.322 0.35
Sentence-Para Coherence: 0.551 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 269, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
..., the author does not make a cogent case and has not provided much information ab...
^^^^^^
Line 1, column 328, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...rovided much information about it. The authors argument is rife with holes and assumpt...
^^^^^^^
Line 3, column 354, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... apparel market with a sales turnover of billion, he hasnt given evidence to prov...
^^
Line 3, column 368, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...t with a sales turnover of billion, he hasnt given evidence to prove the fact that i...
^^^^^
Line 5, column 74, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a similar fashion" with adverb for "similar"; eg, "in a hasty manner" with "hastily".
...lies that DKLA is also expected to fail in a similar fashion. But with the paucity of information pr...
^^^^^^^^^^^^^^^^^^^^
Line 5, column 222, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had gone'?
Suggestion: had gone
...ould have failed. Even if their clothes would have gone out of fashion they would have bounced ...
^^^^^^^^^^^^^^^
Line 9, column 600, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...es to modify their approach. The author doesnt come up with concrete evidences to butt...
^^^^^^
Line 11, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... evidences to buttress his argument. The litany of unsupported assumptions serio...
^^^
Transition Words or Phrases used:
actually, also, apparently, but, however, if, look, may, so, still, then, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 2603.0 2260.96107784 115% => OK
No of words: 525.0 441.139720559 119% => OK
Chars per words: 4.9580952381 5.12650576532 97% => OK
Fourth root words length: 4.78673985869 4.56307096286 105% => OK
Word Length SD: 2.65635218251 2.78398813304 95% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.434285714286 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 802.8 705.55239521 114% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 66.6749585266 57.8364921388 115% => OK
Chars per sentence: 113.173913043 119.503703932 95% => OK
Words per sentence: 22.8260869565 23.324526521 98% => OK
Discourse Markers: 3.69565217391 5.70786347227 65% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.423430506303 0.218282227539 194% => OK
Sentence topic coherence: 0.115954811194 0.0743258471296 156% => OK
Sentence topic coherence SD: 0.0836764326623 0.0701772020484 119% => OK
Paragraph topic coherence: 0.228593069141 0.128457276422 178% => OK
Paragraph topic coherence SD: 0.0640259615913 0.0628817314937 102% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 110.0 98.500998004 112% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.