The following appeared in a memo from the owner of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, all of the five best-selling cheeses at our newest store were domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The owner of the cheese company concludes that, discontinuing to stock many of their varieties of imported cheese could help improve the profits of the company. Their decision was based on several factors such as a survey that indicated the increasing preference of domestic cheese among its subscribers. Although the cited evidences seem logical and probable, but the assumptions on which the conclusion relies does not lend credible support to the argument. Thus the conclusion seems logically unconvincing in several aspects.
Firstly, the author assumes that since, last year all of the five best selling cheeses at their newest stores were domestic in nature, hence people prefer domestic cheeses over the imported ones. However, it may happen that last year these cheese were sold at discount and hence there was an increase in sales of these varieties of cheeses. Furthermore, the imported cheese could be more expensive than domestic ones, so their sales must be low, as the people cannot afford to buy them. It may happen that this year, the prices of domestic cheeses have inflated and hence people will buy more of imported cheese due to its higher quality. The author also suggests that, it was their newest stores where the sales of domestic cheeses were higher. But are the sales of domestic cheeses also higher in the older chain of stores as well?. It may happen that the customers of older stores still prefer the imported cheese over the domestic ones. The company relies on production of five best selling cheese on Wisconsin. But, if Wisconsin due to some reason in future stops producing cheese, then the company can incur loss instead of profit. The argument would be strengthened if the owner had provided additional information about what other factors could be attributed to the increase of sales of domestic cheeses. He could have also provided more information about the quality of both the types of cheeses.
In addition to this, the owner assumes that the survey conducted by the Cheese Magazine was representative, accurate and reliable. But, if the number of subscribers of the Magazine is low, then the conclusion cannot be considered as accurate. Furthermore, if the survey was conducted considering only a small part of the population who is not much interested in cheese then it fails to provide relaible results. Also it may happen that a particular company who sells domestic cheese has enticed certain subscribers of the magazine to give higher ratings to them and in return receive discounts on their cheese. Thus small, biased and unrepresentative surveys are not sufficient to reach to the given conclusion.
To sum up, the argument consists of certain obvious loopholes and fallacies. To bolster the argument the owner should have provided additional information about how the survey was conducted or how many subscribers of the magazine were there and was their number statistically significant. He should have probably provided some comparisons between the qualities and prices of the two types of cheese. In the absence of this data the conlclusion relies on certain doubtful assumptions that render it unconvincing as it stands.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 461, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... lend credible support to the argument. Thus the conclusion seems logically unconvin...
^^^^
Line 3, column 51, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...he author assumes that since, last year all of the five best selling cheeses at their newe...
^^^^^^^^^^
Line 3, column 1228, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ad provided additional information about what other factors could be attributed t...
^^
Line 5, column 413, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...n it fails to provide relaible results. Also it may happen that a particular company...
^^^^
Line 5, column 612, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...turn receive discounts on their cheese. Thus small, biased and unrepresentative surv...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, hence, however, if, may, so, still, then, thus, well, in addition, such as, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2667.0 2260.96107784 118% => OK
No of words: 517.0 441.139720559 117% => OK
Chars per words: 5.1586073501 5.12650576532 101% => OK
Fourth root words length: 4.76839952204 4.56307096286 104% => OK
Word Length SD: 2.70915142407 2.78398813304 97% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.437137330754 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 836.1 705.55239521 119% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 39.4936483993 57.8364921388 68% => OK
Chars per sentence: 111.125 119.503703932 93% => OK
Words per sentence: 21.5416666667 23.324526521 92% => OK
Discourse Markers: 5.20833333333 5.70786347227 91% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.255489958442 0.218282227539 117% => OK
Sentence topic coherence: 0.0751096663119 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.0780943705027 0.0701772020484 111% => OK
Paragraph topic coherence: 0.128682244474 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0955689252621 0.0628817314937 152% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 461, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... lend credible support to the argument. Thus the conclusion seems logically unconvin...
^^^^
Line 3, column 51, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...he author assumes that since, last year all of the five best selling cheeses at their newe...
^^^^^^^^^^
Line 3, column 1228, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ad provided additional information about what other factors could be attributed t...
^^
Line 5, column 413, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...n it fails to provide relaible results. Also it may happen that a particular company...
^^^^
Line 5, column 612, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...turn receive discounts on their cheese. Thus small, biased and unrepresentative surv...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, hence, however, if, may, so, still, then, thus, well, in addition, such as, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2667.0 2260.96107784 118% => OK
No of words: 517.0 441.139720559 117% => OK
Chars per words: 5.1586073501 5.12650576532 101% => OK
Fourth root words length: 4.76839952204 4.56307096286 104% => OK
Word Length SD: 2.70915142407 2.78398813304 97% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.437137330754 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 836.1 705.55239521 119% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 39.4936483993 57.8364921388 68% => OK
Chars per sentence: 111.125 119.503703932 93% => OK
Words per sentence: 21.5416666667 23.324526521 92% => OK
Discourse Markers: 5.20833333333 5.70786347227 91% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.255489958442 0.218282227539 117% => OK
Sentence topic coherence: 0.0751096663119 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.0780943705027 0.0701772020484 111% => OK
Paragraph topic coherence: 0.128682244474 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0955689252621 0.0628817314937 152% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.