The following appeared in a memo from the owner of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, all of the five best-selling cheeses at our newest store were domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument
In a memo, the owner of a chain cheese stores located throughout the United States decides to discontinue stocking many of their varieties of imported cheese and concentrate primarily on domestic cheeses. Moreover, the owner decides to reduce expenses by limiting inventory and he assumes that it is the best way to improve profits in all of its stores. He also adds the result of a recent survey by Cheeses of the World magazine indicating that an increasing preference for domestic cheeses among its subscribers. Furthermore, the argument is supported by the result of best five selling cheeses at their newest store which are domestic cheddar cheeses from Wisconsin. A closer analysis of the argument reveals that it is full of several logical fallacies.
Firstly, the arguer assumes that the stores in their chain have stocked a wide variety of both domestic and imported cheeses from many years. However, he fails to provide relevant data supporting the proportions of imported cheeses in comparison to domestic cheeses. It is likely that the ratios of imported cheeses are low in comparison to domestic cheeses. It is possible too that the imported cheeses are of low quality and fails to influence large number of customers.
Secondly, the arguer claims that the five best selling cheeses at their newest store are domestic cheddar cheeses. It is possible that the newest store has been opened in rural areas where it is hard to maintain the stock of imported cheese and it is continuously supplying with the domestic cheeses from Wisconsin. It is likely that the customers are unable to find imported cheese in rural areas and may get satisfies with the domestic cheeses.
Thirdly, the arguer presents the result of a survey done by Cheese of the World magazine and indicates an increasing preference for domestic cheeses among its subscribers. However, the argument fails to provide any relevance regarding the survey where it is done and what percentage of people does it take into preferences? It is likely that the survey is done in rural areas and people do not have any ideas regarding the imported cheeses. It is possible that the people who participate in the survey really do not consume any domestic cheeses. It is also possible that the subscribers are not actually the part of survey. Moreover, the result of the survey may be variable according to the various location i.e. the people residing in the cities areas may have different taste and preferences regarding cheeses. They may have predilection for imported cheeses and apathy to the domestic cheeses. Furthermore, the authenticity of survey depends upon the company who has taken the survey and the people who participate in the survey i.e. Either it includes old age group or a younger group; people who has a very good taste of cheeses or in different to their taste.
Furthermore, the arguer decides to limit the inventory of imported cheeses in order to reduce expenses and ultimately focuses on the profit. It is likely that the margin in imported cheeses is higher whereas the domestic cheeses fix their amount with a limited margin. The argument fails to provide the predilection for domestic cheeses in all over the country as different groups of people have different taste for cheeses. Some people may have aptitude for imported cheeses whereas some have towards domestic cheeses. It is possible that the people in newest store location are from humble background and unable to afford the expensive imported cheeses. Therefore, the arguer makes a hasty recommendation regarding the stocking of imported cheeses in all of its store.
In conclusion, unless the argument does not consider any of the alternatives to increase the profit, the recommendation by the arguer sounds unreasonable and unconvincing. The argument should be supported with valid recommendations in the form of systematic formats in order to make argument valid by pointing out the decision made by owner to limit the stock of imported cheeses and concentrate on the domestic cheeses.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 3 2
No. of Sentences: 28 15
No. of Words: 664 350
No. of Characters: 3330 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 5.076 4.7
Average Word Length: 5.015 4.6
Word Length SD: 2.671 2.4
No. of Words greater than 5 chars: 276 100
No. of Words greater than 6 chars: 203 80
No. of Words greater than 7 chars: 133 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.714 21.0
Sentence Length SD: 7.91 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.389 0.35
Sentence-Para Coherence: 0.389 0.50
Sentence-Sentence Coherence: 0.189 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 4, column 546, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ly do not consume any domestic cheeses. It is also possible that the subscribers a...
^^
Line 5, column 551, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'in the newest'.
Suggestion: in the newest
...cheeses. It is possible that the people in newest store location are from humble backgrou...
^^^^^^^^^
Transition Words or Phrases used:
actually, also, first, firstly, furthermore, however, if, may, moreover, really, regarding, second, secondly, so, then, therefore, third, thirdly, whereas, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 100.0 55.5748502994 180% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 3385.0 2260.96107784 150% => OK
No of words: 664.0 441.139720559 151% => Less content wanted.
Chars per words: 5.09789156627 5.12650576532 99% => OK
Fourth root words length: 5.07623851424 4.56307096286 111% => OK
Word Length SD: 2.74596351578 2.78398813304 99% => OK
Unique words: 229.0 204.123752495 112% => OK
Unique words percentage: 0.344879518072 0.468620217663 74% => More unique words wanted or less content wanted.
syllable_count: 1092.6 705.55239521 155% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 16.0 8.76447105788 183% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 46.2285112793 57.8364921388 80% => OK
Chars per sentence: 120.892857143 119.503703932 101% => OK
Words per sentence: 23.7142857143 23.324526521 102% => OK
Discourse Markers: 6.03571428571 5.70786347227 106% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.345175274351 0.218282227539 158% => OK
Sentence topic coherence: 0.118819831018 0.0743258471296 160% => OK
Sentence topic coherence SD: 0.106997334076 0.0701772020484 152% => OK
Paragraph topic coherence: 0.218582149707 0.128457276422 170% => OK
Paragraph topic coherence SD: 0.10562008722 0.0628817314937 168% => OK
Essay readability:
automated_readability_index: 14.4 14.3799401198 100% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.6 12.5979740519 100% => OK
dale_chall_readability_score: 7.65 8.32208582834 92% => OK
difficult_words: 121.0 98.500998004 123% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.