The following appeared as part of a business plan developed by the manager of the Rialto Movie Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The statement in the question argues to follow the footstep of another theatre to make changes in order to attract more people. However the argument presented is too simple and should be thoroughly crtiqued before making any decision.
The fact that Apex Theatre, which opened last year had latest equipments and offered best facilities including video arcade, latest sound system does not implicate that Rialto Theatre should follow its footstep. Being outside the city, Apex theatre needed to invest to make itself attractive and better than its competitor in downtown, which is within convenient distance for most of people. Rialto enjoys prime location and should not copy Apex blindly. People might not prefer Rialto because of other reasons like lack of parking space, congestion of road or prefer to watch movies in streaming sites like Netflix. Rialto theatre management or those responsible to take decisions need to analyse what arethe reasons for low footfall in the theatre, instead of emulating competitor theatre and hope for a miracle.
The survey mentioned in the argument could be questioned, since the information provided is not enough to be assured of its credibility and representation. It could be possible that people from not-so-affluent were surveyed and in this case it is not representative of large region which is expected from such surveys. So, the conclusion that 85 percent people cannot afford to go for movies more than 5 times per year is true for relatively-poor people. It can be possible that rich people want to spend money to watch movies in Rialto theatre, but avoid going there because of other reasons like lack of restaurants nearby or traffic in downtown
Apart from questionable represenstation in terms of area in which the survey was carried, it might be possible that few people were surveyed, like 20 or 50 and results were extrapolated to make it more convincing. In such cases, the conclusion provided by survey would misguide the person or commmittee and take wrong decisions. The survey should be thoroghly evaluated before considering it worthwhile to guide the management.
The argument presented is not cogent and should be analysed before making any decisions. If any decision is made out of whim, it could lead to waste of money and further exacerbate the situation.
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Comments
Essay evaluation report
Sentence: Apart from questionable represenstation in terms of area in which the survey was carried, it might be possible that few people were surveyed, like 20 or 50 and results were extrapolated to make it more convincing.
Error: represenstation Suggestion: representation
Sentence: In such cases, the conclusion provided by survey would misguide the person or commmittee and take wrong decisions.
Error: misguide Suggestion: No alternate word
Error: commmittee Suggestion: committee
Sentence: The survey should be thoroghly evaluated before considering it worthwhile to guide the management.
Error: thoroghly Suggestion: thoroughly
---------------
argument 1 -- OK
argument 2 -- not OK
argument 3 -- duplicated to argument 2
----------------
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 16 15
No. of Words: 378 350
No. of Characters: 1916 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.409 4.7
Average Word Length: 5.069 4.6
Word Length SD: 2.706 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.625 21.0
Sentence Length SD: 7.557 7.5
Use of Discourse Markers (%): 0.312 0.12
Sentence-Text Coherence: 0.325 0.35
Sentence-Para Coherence: 0.454 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 1, column 129, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...hanges in order to attract more people. However the argument presented is too simple an...
^^^^^^^
Line 2, column 52, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'had the latest'.
Suggestion: had the latest
...at Apex Theatre, which opened last year had latest equipments and offered best facilities ...
^^^^^^^^^^
Line 2, column 78, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'offered the best'.
Suggestion: offered the best
...ned last year had latest equipments and offered best facilities including video arcade, late...
^^^^^^^^^^^^
Line 2, column 124, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: ', the latest'.
Suggestion: , the latest
...d best facilities including video arcade, latest sound system does not implicate that Ri...
^^^^^^^^
Line 2, column 376, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the people') or simply say ''most people''.
Suggestion: most of the people; most people
...which is within convenient distance for most of people. Rialto enjoys prime location and shoul...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, however, if, so, while, apart from
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1954.0 2260.96107784 86% => OK
No of words: 378.0 441.139720559 86% => More content wanted.
Chars per words: 5.16931216931 5.12650576532 101% => OK
Fourth root words length: 4.40933352052 4.56307096286 97% => OK
Word Length SD: 2.77759636596 2.78398813304 100% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.534391534392 0.468620217663 114% => OK
syllable_count: 604.8 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 78.9965962699 57.8364921388 137% => OK
Chars per sentence: 130.266666667 119.503703932 109% => OK
Words per sentence: 25.2 23.324526521 108% => OK
Discourse Markers: 2.6 5.70786347227 46% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.141254239515 0.218282227539 65% => OK
Sentence topic coherence: 0.0462462621323 0.0743258471296 62% => OK
Sentence topic coherence SD: 0.0338576444575 0.0701772020484 48% => Sentences are similar to each other.
Paragraph topic coherence: 0.0693865843661 0.128457276422 54% => OK
Paragraph topic coherence SD: 0.0550140423661 0.0628817314937 87% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.97 8.32208582834 108% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.