The statement raises the claim that the change of the late-night news program resulted in lower views and advertising revenue. Stated in this way, the argument fails to mention several key factores, on the basis of which it could be evaluated that the reason for the decreased adversisement revenue was not caused by the changed program. The conclusion of this argument relies on assumptions for which there is no clear evidence. Hence, the argument is not fully convincing and has several weaknesses in it's logic.
First, it is not clearly stated that the number of viewers actually declined during the period of the program change. Since some complains were received due to the new time settings, it is not clear if it had positive effects on other viewers, too. For example could the new program attract viewers from other regions which could increase the total number of poople watching the program. Clearly, that would be a positive aspect for the channel and help it to further grow in terms of revenue. The argument could hav been much more convincing if it explicitly stated how many viewers the program measured before and after the change.
Secondly, the argument readily assumes that with local business canceling their advertising contracts, the revenues will sink correspondingly. This is a weak and unsupported claim as the argument does not demonstrate how many local users actually watch the program and if the change of program made the advertisers resign. Whille the program chanced to focus more on the national news, other, nationally based businesses could become interested in an adversiting contract. In fact, it is not clear if the local businesses just independently choose to invenst in other sorts of adversitsement or cancelled due to the chanced program. If the argument provided the reasons of the local-businesses cancelling and the assessed opportunities coloborating with other, national, adversisers, the argument would have been a lot fore convincing.
In conclusion, the argument is flawed for the above mentioned reasons and is therefore unconvincing for the readers. It could be considerably strengthened if the author clearly mentioned the amount of viewers during the chanced program and subsequently. Additionally, opportunities for other advertising contracts with other enterprises, not only working locally, would have been crucial to know to assess the future revenues. Without this information the argument seems unpursuasive and open to debate.
- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced 46
- 32. The following appeared in a memo from a vice president of Quiot Manufacturing.During the past year, Quiot Manufacturing had 30 percent more on-the-job accidents than at the nearby Panoply Industries plant, where the work shifts are one hour shorter th 45
- People should question the rule of authority as opposed to accepting them passively.Write a response in which you discuss the extent to which you agree or disagree with the statement and explain your reasoning for the position you take. In developing and 83
- Claim: Imagination is a more valuable asset than experience.Reason: People who lack experience are free to imagine what is possible without the constraints of established habits and attitudes. 62
- A nation should require all of its students to study the same national curriculum until they enter college. 83
Essay evaluation report
Sentence: Stated in this way, the argument fails to mention several key factores, on the basis of which it could be evaluated that the reason for the decreased adversisement revenue was not caused by the changed program.
Error: adversisement Suggestion: advertisement
Error: factores Suggestion: factors
Sentence: For example could the new program attract viewers from other regions which could increase the total number of poople watching the program.
Error: poople Suggestion: people
Sentence: The argument could hav been much more convincing if it explicitly stated how many viewers the program measured before and after the change.
Error: hav Suggestion: have
Sentence: Whille the program chanced to focus more on the national news, other, nationally based businesses could become interested in an adversiting contract.
Error: adversiting Suggestion: No alternate word
Sentence: In fact, it is not clear if the local businesses just independently choose to invenst in other sorts of adversitsement or cancelled due to the chanced program.
Error: invenst Suggestion: invest
Error: cancelled Suggestion: No alternate word
Error: adversitsement Suggestion: advertisement
Sentence: If the argument provided the reasons of the local-businesses cancelling and the assessed opportunities coloborating with other, national, adversisers, the argument would have been a lot fore convincing.
Error: local-businesses Suggestion: local businesses
Error: adversisers Suggestion: advertisers
Error: cancelling Suggestion: No alternate word
Error: coloborating Suggestion: cooperating
Sentence: Without this information the argument seems unpursuasive and open to debate.
Error: unpursuasive Suggestion: No alternate word
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argument 1 -- not OK
argument 2 -- not OK
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 11 2
No. of Sentences: 18 15
No. of Words: 393 350
No. of Characters: 2060 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.452 4.7
Average Word Length: 5.242 4.6
Word Length SD: 2.877 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.833 21.0
Sentence Length SD: 5.909 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.343 0.35
Sentence-Para Coherence: 0.523 0.50
Sentence-Sentence Coherence: 0.073 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
actually, first, hence, if, second, secondly, so, then, therefore, for example, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2108.0 2260.96107784 93% => OK
No of words: 393.0 441.139720559 89% => More content wanted.
Chars per words: 5.36386768448 5.12650576532 105% => OK
Fourth root words length: 4.45244063426 4.56307096286 98% => OK
Word Length SD: 2.96087005529 2.78398813304 106% => OK
Unique words: 200.0 204.123752495 98% => OK
Unique words percentage: 0.508905852417 0.468620217663 109% => OK
syllable_count: 646.2 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 36.4246643477 57.8364921388 63% => OK
Chars per sentence: 117.111111111 119.503703932 98% => OK
Words per sentence: 21.8333333333 23.324526521 94% => OK
Discourse Markers: 5.66666666667 5.70786347227 99% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.139266692496 0.218282227539 64% => OK
Sentence topic coherence: 0.0462505398897 0.0743258471296 62% => OK
Sentence topic coherence SD: 0.0414975441695 0.0701772020484 59% => OK
Paragraph topic coherence: 0.0825173803565 0.128457276422 64% => OK
Paragraph topic coherence SD: 0.0353193603863 0.0628817314937 56% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 9.1 8.32208582834 109% => OK
difficult_words: 110.0 98.500998004 112% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.