The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this period most of the complaints re

Essay topics:

The following is a memorandum from the business manager of a television station.

"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

It can be observed that revenues from local businesses has taken a serious hit and ratings are also not as good as it was earlier according to survey conducted in recent times. Surveys show that though National news is covered at length and is appreciated it is very important for the viewers and investors to more concerned to understand what's happening in their neighborhood.

The volume of complaints received this year related to weather was also considerably higher than last year. It is important that we change our approach in such a way that we maintain the quality of national news but also concentrate and increase reports on local happenings too. Weather updates can be accommodate for 5 minutes slots 4 times a day included as part of longer programs. This way viewership can be increased gradually. And we can also accommodate one corner of the screen with flashes regarding weather across the city and country.

Local businesses can only advertise if they know that there are decent number of regional viewers. And we can increase regional viewership count only by allotting some time to local and news and include scrolls/headlines or flashes of local happenings at the bottom or top of the screen. It is also important that we add a 30 minute time slot that concentrates more on how neighborhood feels about local happenings. These kind of live programs can help increase viewers and also revenues from local businesses exponentially.

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Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 340, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: what's
...vestors to more concerned to understand whats happening in their neighborhood. The...
^^^^^
Line 5, column 417, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'These kinds'?
Suggestion: This kind; These kinds
...ghborhood feels about local happenings. These kind of live programs can help increase view...
^^^^^^^^^^

Transition Words or Phrases used:
also, but, if, regarding, so, kind of

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 27.0 55.5748502994 49% => More preposition wanted.
Nominalization: 0.0 16.3942115768 0% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1215.0 2260.96107784 54% => More number of characters wanted.
No of words: 242.0 441.139720559 55% => More content wanted.
Chars per words: 5.02066115702 5.12650576532 98% => OK
Fourth root words length: 3.94415379849 4.56307096286 86% => OK
Word Length SD: 2.90408860393 2.78398813304 104% => OK
Unique words: 142.0 204.123752495 70% => More unique words wanted.
Unique words percentage: 0.586776859504 0.468620217663 125% => OK
syllable_count: 378.0 705.55239521 54% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 44.5769832763 57.8364921388 77% => OK
Chars per sentence: 110.454545455 119.503703932 92% => OK
Words per sentence: 22.0 23.324526521 94% => OK
Discourse Markers: 3.36363636364 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.224355529493 0.218282227539 103% => OK
Sentence topic coherence: 0.0867931912355 0.0743258471296 117% => OK
Sentence topic coherence SD: 0.0407613137387 0.0701772020484 58% => OK
Paragraph topic coherence: 0.152787940213 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0391037112305 0.0628817314937 62% => OK

Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 8.71 8.32208582834 105% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

---------------------
Minimum four paragraphs wanted.
Minimum 250 words wanted.

Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 2 2
No. of Sentences: 11 15
No. of Words: 243 350
No. of Characters: 1196 1500
No. of Different Words: 143 200
Fourth Root of Number of Words: 3.948 4.7
Average Word Length: 4.922 4.6
Word Length SD: 2.757 2.4
No. of Words greater than 5 chars: 87 100
No. of Words greater than 6 chars: 70 80
No. of Words greater than 7 chars: 49 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.091 21.0
Sentence Length SD: 8.118 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.394 0.35
Sentence-Para Coherence: 0.562 0.50
Sentence-Sentence Coherence: 0.151 0.07
Number of Paragraphs: 3 5