The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The passage written by the business manager recommends to increase the time devoted to weather and local news to its previous level. The author supports his or her position by stating that as a consequence of the shorter weather and local news coverage local businesses cancelled their advertising contracts with the station. Moreover, he states that viewers' complaints were concerned with these segments of late-night program. Nonetheless, before taking any action, the television station management should collect several pieces of evidence to ensure that the assumptions made in the passage are correct.
Firstly, the business manager assumes that the viewers are unhappy because the time devoted to weather and local news is too short. However, he bases this conclusion only on the number of complaints and doesn't address their content. It may be the case that viewers are unhappy with the way these segments are presented or, probably, they don't want to see weather and local news in the program at all. In such a case, the longer coverage wouldn't solve any problem. Conversely, it may only lead to higher level of dissatisfaction among the viewers. Thus, the information on specific content of complaints is needed.
Secondly, the memorandum supposes that in the case weather and local news coverage is restored to its previous lenght, the number of viewers will increase. However, even if the viewers in fact were dissatisfied with the lenght of these segments, there is no evidence that there was a loss of audience. It may be the case that viewers, while complaining, still watched the program as much as before. Moreover, there is no reason to think that the restored time for local news and weather will attract new viewers who never watched the program before. The inforamation on the dynamics of views number and viewers' preferences is needed to make informed conclusions about the possible effects of this change.
Thirdly, the passage states that shorter coverage of local news and weather was the reason behind the cancellation of advertising contracts. But there could be other causes of that. For instance, there may be an economic downturn in the region. In this case local companies suffer losses and cannot afford to spend as much funds as before on advertising. Another possibility is that companies are dissatisfied with some other aspect of television station's policy. Probably, it has raised prices for advertising or it is becoming less popular in the region. The station should conduct a survey to make sure it understands correctly the reasons why companies didn't resume their contracts.
To sum up, the station should examine additional evidence in order to find out if the manager's recommendation is going to be effective. The content of viewers' complaints should be analyzed to determine the exact problem with weather and local news coverage. The companies should be asked about the reasons why they cancelled their advertising contracts. Furthermore, the behaivour and preferences of viewers should be studied in more detail.
| Post date | Users | Rates | Link to Content |
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Comments
Essay evaluation report
Sentence: Secondly, the memorandum supposes that in the case weather and local news coverage is restored to its previous lenght, the number of viewers will increase.
Error: lenght Suggestion: length
Sentence: However, even if the viewers in fact were dissatisfied with the lenght of these segments, there is no evidence that there was a loss of audience.
Error: lenght Suggestion: length
Sentence: The inforamation on the dynamics of views number and viewers' preferences is needed to make informed conclusions about the possible effects of this change.
Error: inforamation Suggestion: information
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argument 1 -- OK
argument 2 -- somehow duplicated to argument 1
argument 3 -- OK
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 26 15
No. of Words: 497 350
No. of Characters: 2516 1500
No. of Different Words: 217 200
Fourth Root of Number of Words: 4.722 4.7
Average Word Length: 5.062 4.6
Word Length SD: 2.685 2.4
No. of Words greater than 5 chars: 202 100
No. of Words greater than 6 chars: 157 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.115 21.0
Sentence Length SD: 6.314 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.285 0.35
Sentence-Para Coherence: 0.475 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 204, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...on only on the number of complaints and doesnt address their content. It may be the ca...
^^^^^^
Line 3, column 339, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...gments are presented or, probably, they dont want to see weather and local news in t...
^^^^
Line 3, column 438, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...ll. In such a case, the longer coverage wouldnt solve any problem. Conversely, it may o...
^^^^^^^
Line 7, column 319, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...er losses and cannot afford to spend as much funds as before on advertising. Another...
^^^^
Line 7, column 658, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...nds correctly the reasons why companies didnt resume their contracts. To sum up, t...
^^^^^
Line 9, column 87, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...al evidence in order to find out if the managers recommendation is going to be effective...
^^^^^^^^
Transition Words or Phrases used:
but, conversely, first, firstly, furthermore, however, if, may, moreover, nonetheless, second, secondly, so, still, third, thirdly, thus, while, for instance, in fact, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2578.0 2260.96107784 114% => OK
No of words: 493.0 441.139720559 112% => OK
Chars per words: 5.22920892495 5.12650576532 102% => OK
Fourth root words length: 4.71206996034 4.56307096286 103% => OK
Word Length SD: 2.7498533272 2.78398813304 99% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.46247464503 0.468620217663 99% => OK
syllable_count: 796.5 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 15.0 8.76447105788 171% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.6749763922 57.8364921388 65% => OK
Chars per sentence: 99.1538461538 119.503703932 83% => OK
Words per sentence: 18.9615384615 23.324526521 81% => OK
Discourse Markers: 6.80769230769 5.70786347227 119% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.241389768092 0.218282227539 111% => OK
Sentence topic coherence: 0.0677174538558 0.0743258471296 91% => OK
Sentence topic coherence SD: 0.0848064848683 0.0701772020484 121% => OK
Paragraph topic coherence: 0.148447493431 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0722925942158 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 13.05 12.5979740519 104% => OK
dale_chall_readability_score: 8.24 8.32208582834 99% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.