The following is taken fromamemo from the
advertising director of the Super Screen Movie
Production Company.
"According toarecent report from our marketing
department,during the past year,fewer people attended
Super Screen-produced movies than in any other year.
And yet the percentage of positive reviews by movie
reviewers about specific Super Screen movies actually
increased during the past year.Clearly,the contents of
these reviews are not reaching enough of our
prospective viewers.Thus,the problem lies not with the
quality of our movies but with the public's lack of
awareness that movies of good quality are available.
Super Screen should therefore allocateagreater share
of its budget next year to reaching the public through
advertising."
Writearesponse in which you discuss what questions
would need to be answered in order to decide whether
the recommendation and the argument on which it is
based are reasonable.Be sure to explain how the
answers to these questions would help to evaluate the
recommendation.
The advertising director presents a proposal in the memo to the Super Screen Movie Production Company to allocate more budget to the advertising. This proposal has its own shortcoming due to few of the assumptions made by the director to reach to the conclusion. In the presence of this assumptions, it is difficult to accept the proposal of the advertising director to increase the fundings for advertising.
Firstly, the author on the basis of the past-year report from the marketing department has stated that fewer people have attended their produced movies in comparision to other years. The fewer audience for the produced movies can be due to various constraints which are not considered while stating the outcome of the report. The report only states the fewer sales made for their produced movies and not the reasons or the external factors affecting this sales.
This external factors can be due to the various reasons like the wideblown pandemic or the recession in the economies. It can be due to the reason that their were more movies produced overall and so the audience had more options as compared to previous years. It is possible a certain movie might have overshadowed the movie due to its immense fan following despite of this movie being a good watch.
It is possible that the movies were released at a bad time. There are many reasons which can impact the audience visiting the theatres to watch their movies.
Secondly, author states that the reviews by the movie reviewers were good for their films. Here, the author lacks to discuss the impact, reviewers have on the audience. It may be possible that the influence of the reviewers are not so impactful. It is also possible that the scale of the reviewers and the common audience for judging a film might be different. The reviews can also be influenced by some external entities which can again lead to varied results.
Thirdly, the author concludes from the reviews of few reviewers that, the movies we produce are worth watching and are indeed good productions. He believes that the quality of their movies are upto the mark only on the basis of few good reviews. He/She states that the problem lies not in the quality but in the awareness for the film. This may or may not be true for every movie. It is possible that amidst the awareness for the film, the quality of the film is repelling the audience from it. So, assuming that all our movies are upto the mark for the quality is not good.
Also, the author claims that, through marketing and advertising we can increase the awareness about the movie and so increase the sales for the movies. But, advertising itself is not sufficient for the success of the movie. A movie consist of various key constraints such as storyline, cast, quality, direction, music and many more. One cannot rely totally on the promotions of the film for its success. Although, it may attract few initial success for two-three days, but will not help in the longer success of the movie.
To conclude, the Super Screen Movie Production Company should provide budget considering each and every constraints responsible for movie production. A balance allocation for the advertising and other departments should be done after a thorough calculation of what plays a more impactful role in the success of a movie.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 13 2
No. of Spelling Errors: 9 2
No. of Sentences: 29 15
No. of Words: 567 350
No. of Characters: 2694 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.88 4.7
Average Word Length: 4.751 4.6
Word Length SD: 2.536 2.4
No. of Words greater than 5 chars: 188 100
No. of Words greater than 6 chars: 147 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.552 21.0
Sentence Length SD: 5.049 7.5
Use of Discourse Markers (%): 0.517 0.12
Sentence-Text Coherence: 0.297 0.35
Sentence-Para Coherence: 0.558 0.50
Sentence-Sentence Coherence: 0.135 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 189, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
...is proposal has its own shortcoming due to few of the assumptions made by the dire...
^^
Line 1, column 283, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...h to the conclusion. In the presence of this assumptions, it is difficult to accept ...
^^^^
Line 6, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...pite of this movie being a good watch. It is possible that the movies were releas...
^^
Line 8, column 341, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d the common audience for judging a film might be different. The reviews can also...
^^
Line 12, column 490, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...for two-three days, but will not help in the longer success of the movie. To c...
^^
Line 14, column 321, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...pactful role in the success of a movie.
^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, second, secondly, so, third, thirdly, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2771.0 2260.96107784 123% => OK
No of words: 566.0 441.139720559 128% => OK
Chars per words: 4.89575971731 5.12650576532 95% => OK
Fourth root words length: 4.87757670434 4.56307096286 107% => OK
Word Length SD: 2.60117777363 2.78398813304 93% => OK
Unique words: 227.0 204.123752495 111% => OK
Unique words percentage: 0.401060070671 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 855.0 705.55239521 121% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 4.96107784431 262% => Less pronouns wanted as sentence beginning.
Article: 13.0 8.76447105788 148% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.8343520247 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 95.5517241379 119.503703932 80% => OK
Words per sentence: 19.5172413793 23.324526521 84% => OK
Discourse Markers: 3.03448275862 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 8.0 5.15768463074 155% => Less paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.238394789405 0.218282227539 109% => OK
Sentence topic coherence: 0.0676237650873 0.0743258471296 91% => OK
Sentence topic coherence SD: 0.0849798560111 0.0701772020484 121% => OK
Paragraph topic coherence: 0.119919146119 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0824540509446 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.14 12.5979740519 88% => OK
dale_chall_readability_score: 7.82 8.32208582834 94% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.