"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
While this argument seems reasonable at first review, there are some underlying questions that must be answered. These include their competition, the type of advertising Super Screen is currently utilizing, and the number and quality of films shown in the past year.
The initial question upon reading the argument is whether or not Super Screen made the same number of movies as in previous years. If the company produced fewer movies, they would of course receive a lower number of viwers. Regarding the reviews, did Super Screen produce less movies but those they produced were of better quality? If the company made fewer movies but those they produced were of better quality, it would make since that they would accumulate proportionally fewer viewers, but those who watched would have left better reviews. This would also largely depend on when Super Screen released movies.
Releasing a movie is all about timing. If Super Screen produced and released a film during a slow weekend it would attract more movie goers than if they released a film the same weekend as, say, Avengers Endgame which is the highest grossing movie of all time. Therefore, competition between movies, particulary when one is up against a big franchise, is undoubtably paramount. The question that would need to be addressed then is when Super Screen released their movies in the past year and against what type of competition. If they were going up against some of the biggest franchises of all time, all the advertisments in the world would not greatly improve their number of viewers.
The final question that must be asked is in regards to advertising. What type of advertising have Super Screen used in the past? It is not that the argument that by advertising more, Super Screen will attract more viewers is entirely invalid. The question is what type of advertising are they using. In today`s world, the best way to reach people is through social media outlets including Instagram and YouTube. However, if Super Screen has been using old media such as newspaper and television as their sole advertising outlets they are unlikely to attract as many people. Therefore, if Super Screen does put more money into advertising, they should do so in a more modern way.
To recupitulate, the presented argument, while valid, is in need of some clarification. Once they figure out their individual problems of when they release films and the number of films they produce, they can tackle the overarching issues with advertising. Only then can Super Screen look at increasing their advertising budget.
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Comments
Essay evaluation report
argument 1 --not OK
argument 2 -- not OK
argument 3 -- OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 427 350
No. of Characters: 2102 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.546 4.7
Average Word Length: 4.923 4.6
Word Length SD: 2.501 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.409 21.0
Sentence Length SD: 8.261 7.5
Use of Discourse Markers (%): 0.591 0.12
Sentence-Text Coherence: 0.318 0.35
Sentence-Para Coherence: 0.536 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 51, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...l question upon reading the argument is whether or not Super Screen made the same number of mo...
^^^^^^^^^^^^^^
Line 3, column 273, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...g the reviews, did Super Screen produce less movies but those they produced were of ...
^^^^
Line 7, column 42, Rule ID: IN_REGARD_TO[1]
Message: Use simply 'regarding' or 'with regard to'.
Suggestion: regarding; with regard to
...he final question that must be asked is in regards to advertising. What type of advertising h...
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, look, regarding, so, then, therefore, while, of course, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2170.0 2260.96107784 96% => OK
No of words: 427.0 441.139720559 97% => OK
Chars per words: 5.08196721311 5.12650576532 99% => OK
Fourth root words length: 4.54576487731 4.56307096286 100% => OK
Word Length SD: 2.6232268172 2.78398813304 94% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.489461358314 0.468620217663 104% => OK
syllable_count: 665.1 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.8491301509 57.8364921388 83% => OK
Chars per sentence: 98.6363636364 119.503703932 83% => OK
Words per sentence: 19.4090909091 23.324526521 83% => OK
Discourse Markers: 4.27272727273 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214896242168 0.218282227539 98% => OK
Sentence topic coherence: 0.0788440220532 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0638524820425 0.0701772020484 91% => OK
Paragraph topic coherence: 0.12613782602 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.042760368774 0.0628817314937 68% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.