The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production Company concludes in the memo that the problem of fewer attendence in the movies produced in the last year is because of the lack of public's awareness of good quality movies rather than the quality of their movies. Based on this, the memo states to allocate a greater share of its budget to advertisment. This conclusion is reached on the evidence that the movie reviews has an increase in positive reviews during the past year. Before acting on the conclusion a few questions need to be answered to decide on the reasonability of the argument.
To begin with, does an increase in percentage of positive review means an increase in the total number of positive reviews? A percentage increase does not mean that the number of reviewes are also increased. It might be possible that even the reviewers are not watching the movies and the increase in percentage is due to reviews by reviewers who adores all the movies of the studio. Hence, as only a few reviewers, who stans the every movie by the production, are reviewing the movies. As a result the percentage of positive reviews are booming. If this is the case, then the production company need to evaluate the number of reviews to their movies and also, if possible, the profile of the reviewers.
Also, could it not be possible that the people are less interested in the movies as the movies are generic and predictable? The reports only claims the decrease in attendence of people, while it may be possible the production is producing movies which are generic since last three years and people are grown over their movies. Hence, this possibility shatter the conclusion as the people might not be interested in their movies due to their quality.
Lastly, is it not possible that the competing studio is making much better movie then the Super Screen Movie production company? The reduction in number of people attending the movies might be beacause the other production companies had released more anticipated movies the last year. So people are drawn more towards the movies by other studios. Research shows that if two movies are releasing in the same week, most of the people will watch the anticipated movie and ignore the other all together.
Hence, larger allocation of share to advertisement might not increase the attendence if other companies are releasing more anticipating movies.
Hence, the arguments does not hold water. And these questions willl help to evaluate the arguments in a more judicious way.
| Post date | Users | Rates | Link to Content |
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| 2020-01-06 | Sumaiya Mila | 50 | view |
| 2020-01-06 | Shams Tarek | 46 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 427 350
No. of Characters: 2068 1500
No. of Different Words: 175 200
Fourth Root of Number of Words: 4.546 4.7
Average Word Length: 4.843 4.6
Word Length SD: 2.585 2.4
No. of Words greater than 5 chars: 152 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.35 21.0
Sentence Length SD: 8.974 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.337 0.35
Sentence-Para Coherence: 0.597 0.50
Sentence-Sentence Coherence: 0.108 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 492, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... positive reviews during the past year. Before acting on the conclusion a few question...
^^^^^^
Line 5, column 488, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e production, are reviewing the movies. As a result the percentage of positive rev...
^^
Line 15, column 88, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ent might not increase the attendence if other companies are releasing more antic...
^^
Transition Words or Phrases used:
also, hence, if, lastly, may, so, then, while, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2129.0 2260.96107784 94% => OK
No of words: 427.0 441.139720559 97% => OK
Chars per words: 4.98594847775 5.12650576532 97% => OK
Fourth root words length: 4.54576487731 4.56307096286 100% => OK
Word Length SD: 2.64285065769 2.78398813304 95% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.412177985948 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 678.6 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 52.6018060526 57.8364921388 91% => OK
Chars per sentence: 106.45 119.503703932 89% => OK
Words per sentence: 21.35 23.324526521 92% => OK
Discourse Markers: 3.65 5.70786347227 64% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.237599542266 0.218282227539 109% => OK
Sentence topic coherence: 0.07895478555 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0832000206267 0.0701772020484 119% => OK
Paragraph topic coherence: 0.12427176339 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.100297710525 0.0628817314937 160% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 7.82 8.32208582834 94% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.