"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of super screen movie production company says super screen should allot more budget for advertising next year so as to reach public . He states this as there is less number of audience for the super screen produced movies last year.How ever before this condition is evaluated three questions need to be answered .
The piece of evidence we need to evaluate is whether there is any other cases that is hindering the audience to attend the super screen movies. For example the raise in the ticket price of each show results in decrease in amount of audience to regularly watching the movies. also the variation in timings of the show if it shifted from fore-noon to late night shows impact the number of families to attend it even they are willing to attend.even though there is increase in positive reviews or good quality of the movies , it would not result in increase of viewers.
Another piece of evidence that might help to evaluate the claim is what does good quality mean here about the movies that they are stating here. Perhaps increase in the pixel quality of the movies which are not focussing much on the story line will not how ever make the audience come and watch the movies just for quality increase in terms of pixel quality instead of good story. if the scenario mentioned have merit , then the increase in publicity and awareness do not draw people's attention toward watching their movies.
there is no proper evidence of the number of positive reviews that reviewers increased .just stating that some percentage increase in number of review do mean to increase in large number of reviews made.For example if previous year only 2 good review have come , this year increase in even one more review more to the changes drastically in total percent.
In conclusion the argument is flawed due to many unwarranted assumptions.So there is requirement in more evidence from the author that a large number of good review increased this year instead of giving percent and also giving evidence that no change in price or timings of show is made along with proper evidence that people are interested in viewing these movies more if increase in advertisement
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 8 15
No. of Words: 376 350
No. of Characters: 1793 1500
No. of Different Words: 175 200
Fourth Root of Number of Words: 4.403 4.7
Average Word Length: 4.769 4.6
Word Length SD: 2.377 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 89 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 27 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 47 21.0
Sentence Length SD: 20.39 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.462 0.35
Sentence-Para Coherence: 0.8 0.50
Sentence-Sentence Coherence: 0.231 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 136, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...t more budget for advertising next year so as to reach public . He states this as there ...
^^^^^^^^
Line 1, column 157, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ertising next year so as to reach public . He states this as there is less number ...
^^
Line 1, column 258, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: How
... super screen produced movies last year.How ever before this condition is evaluated...
^^^
Line 1, column 258, Rule ID: HOW_EVER[1]
Message: Did you mean 'however'?
Suggestion: However
... super screen produced movies last year.How ever before this condition is evaluated thre...
^^^^^^^^
Line 1, column 337, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ated three questions need to be answered . The piece of evidenc...
^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...questions need to be answered . The piece of evidence we need to evaluat...
^^^^^^^^^^^
Line 7, column 287, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...ience to regularly watching the movies. also the variation in timings of the show if...
^^^^
Line 7, column 287, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: also,
...ience to regularly watching the movies. also the variation in timings of the show if...
^^^^
Line 7, column 532, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ve reviews or good quality of the movies , it would not result in increase of view...
^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... result in increase of viewers. Another piece of evidence that might hel...
^^^^^^^^^
Line 13, column 263, Rule ID: HOW_EVER[1]
Message: Did you mean 'however'?
Suggestion: however
...cussing much on the story line will not how ever make the audience come and watch the mo...
^^^^^^^^
Line 13, column 391, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...of pixel quality instead of good story. if the scenario mentioned have merit , the...
^^
Line 13, column 427, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ry. if the scenario mentioned have merit , then the increase in publicity and awar...
^^
Line 19, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n toward watching their movies. there is no proper evidence of the numbe...
^^^^^^^
Line 19, column 8, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...d watching their movies. there is no proper evidence of the number of ...
^^^^^
Line 19, column 94, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ositive reviews that reviewers increased .just stating that some percentage increa...
^^
Line 19, column 211, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: For
...ncrease in large number of reviews made.For example if previous year only 2 good re...
^^^
Line 19, column 268, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...evious year only 2 good review have come , this year increase in even one more rev...
^^
Line 25, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s drastically in total percent. In conclusion the argument is flawed due...
^^^^^^^
Line 25, column 81, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: So
...wed due to many unwarranted assumptions.So there is requirement in more evidence f...
^^
Line 25, column 143, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...t in more evidence from the author that a large number of good review increased this year instead...
^^^^^^^^^^^^^^^^^
Line 25, column 243, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... giving percent and also giving evidence that no change in price or timings of sh...
^^
Transition Words or Phrases used:
also, if, so, then, as to, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1844.0 2260.96107784 82% => OK
No of words: 373.0 441.139720559 85% => More content wanted.
Chars per words: 4.9436997319 5.12650576532 96% => OK
Fourth root words length: 4.39467950092 4.56307096286 96% => OK
Word Length SD: 2.44744313196 2.78398813304 88% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.479892761394 0.468620217663 102% => OK
syllable_count: 586.8 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 37.0 22.8473053892 162% => The Avg. Sentence Length is relatively long.
Sentence length SD: 93.1332915772 57.8364921388 161% => OK
Chars per sentence: 184.4 119.503703932 154% => OK
Words per sentence: 37.3 23.324526521 160% => OK
Discourse Markers: 5.3 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 22.0 5.25449101796 419% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.173036243017 0.218282227539 79% => OK
Sentence topic coherence: 0.0824588673894 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0785424219766 0.0701772020484 112% => OK
Paragraph topic coherence: 0.109335321256 0.128457276422 85% => OK
Paragraph topic coherence SD: 0.0857280142926 0.0628817314937 136% => OK
Essay readability:
automated_readability_index: 20.5 14.3799401198 143% => OK
flesch_reading_ease: 33.92 48.3550499002 70% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 17.7 12.197005988 145% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 8.35 8.32208582834 100% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 16.8 11.1389221557 151% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.