"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The conclusion related with the mitigation of the suggested discrepancy is too provisional in condeming their advertising strategies for reduces viewership. A variety of facts, that both strengthen and weaken the explanation of the consequence, have been subjected to ignorance on the part of the advertising director.
First, in order to assert that the conclusion is indeed true, the clear assumption seems to be that the reviewers are the most competent critics for the movie. It has been quite a pedestrian assumption on the part of the director to neglect the background of these reviewers, which may or may not be true, and took their word for prediction on the movie's performance in reality. A critique who has substantial amount of knowledge about the actual asthete of art related with melancholy might not be that proficient in say, judging an autobiography. Thus not stating and perhaps analysing the fact that whether the reviwers are related with the field is a major flaw in the conclusion.
Being ignorant of the fact that the movie might contain objectionable material and not suitable of the audience in that particular region is another flaw that has been overlooked. The reviewers might have overlooked a possible satire on a group of people that live in majority in that region thereby triggering the masses to boycott the movie compeletely. This is not a problem with the efficiency of the reviewing team but a major flaw in not involving a person from the ethnic classes living in the region.
While the above arguments weaken the conclusion, the assumptions which have been neglected to actually support it might be negligence on the part of the advertising team. Perhaps the team was not punctilious enough to start the advertising campain before the deadline in order to give enough time to spread the buzz and collect enough crowd to manage substantial revenue. Ingnoring this fact might have hurt the prowess of the otherwise great content and not been able to manage the expected revenues.
Also the other reason might be the advertisements might have been censored because of the objectionable content and would not have reached the masses at all. The movie trailer might have depected incompetent content which is not enough to attract a crowd. The release date might have conflicted with the other movies which cast better artists and might have made profits n times the actual budget, thus reducing the movie's revenue.
All these suggestions and caveats in the assessment of the movie's performance have been overlooked thus making it practically impossible of be biased relative to the truthfulness or fallacy of the conclusion of the argument.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 440 350
No. of Characters: 2210 1500
No. of Different Words: 206 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 5.023 4.6
Word Length SD: 2.809 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.5 21.0
Sentence Length SD: 5.303 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.371 0.35
Sentence-Para Coherence: 0.651 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 349, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'movies'' or 'movie's'?
Suggestion: movies'; movie's
...d took their word for prediction on the movies performance in reality. A critique who ...
^^^^^^
Line 5, column 550, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...cient in say, judging an autobiography. Thus not stating and perhaps analysing the f...
^^^^
Line 17, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...e to manage the expected revenues. Also the other reason might be the advertise...
^^^^
Line 17, column 417, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'movies'' or 'movie's'?
Suggestion: movies'; movie's
...es the actual budget, thus reducing the movies revenue. All these suggestions and...
^^^^^^
Line 21, column 60, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'movies'' or 'movie's'?
Suggestion: movies'; movie's
...ns and caveats in the assessment of the movies performance have been overlooked thus m...
^^^^^^
Transition Words or Phrases used:
actually, also, but, first, look, may, so, then, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2262.0 2260.96107784 100% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 5.14090909091 5.12650576532 100% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.85787298817 2.78398813304 103% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.472727272727 0.468620217663 101% => OK
syllable_count: 690.3 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 30.7428853558 57.8364921388 53% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 141.375 119.503703932 118% => OK
Words per sentence: 27.5 23.324526521 118% => OK
Discourse Markers: 3.75 5.70786347227 66% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0747951747091 0.218282227539 34% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0283869718563 0.0743258471296 38% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0218858658049 0.0701772020484 31% => Sentences are similar to each other.
Paragraph topic coherence: 0.0422841805482 0.128457276422 33% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0210665325824 0.0628817314937 34% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.5 14.3799401198 115% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.83 12.5979740519 102% => OK
dale_chall_readability_score: 8.99 8.32208582834 108% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.