The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And The percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not showing enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but With the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reach the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo, the advertising director of the super screen movie production company stated that next year super screen should allocate a greater share of the budget for advertising to reach public, and recommendation based on the increasing percentage of positive reviews of the reviewers. Following assessment properly evaluated three questions must be answered before.
First of all, Was the date collection done systematically? As the director mentioned the past few years fewer people attended the super screen produce movies. Perhaps, that year's other companies faced the same pictures. Super screen production was not the only victim. It is also possible that the reported was not warranted for giving any correct results. Maybe a large number of people go to saw movies on the super screen, but data collection was at fault. However, if the above scenarios have merit, the argument is significantly weakened.
Secondly, Was the percentage of positive reviews enough? In the memo, direction stated that the percentage of positive reviews is increased in a great amount. Maybe only 20 people gave positive reviews out of 2000 people, and that was not an appropriate amount of reviews to Meet the conclusion. If the above scenarios are true then the argument does not hold water.
Finally, Is it a prudent decision to increase the budget share?
Maybe, people are not going to see movies, because there are huge options on the internet for movies and they are cost-free. So, even if share increased for advertising, the number of viewers may not be increased. It is also possible the Are other companies with lots of good options for movies and people are willing to go there. If the above question are true, then the argument is significantly weakened
In conclusion, the argument as it stands now is possible flawed due to reliance on several unwarranted Assumptions as mentioned. If the author can answer includes questions with significant evidence and systematic analysis then the recommendation can be evaluated.
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| 2020-01-18 | YO | 37 | view |
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| 2019-12-11 | sefeliz | 55 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 327 350
No. of Characters: 1655 1500
No. of Different Words: 165 200
Fourth Root of Number of Words: 4.252 4.7
Average Word Length: 5.061 4.6
Word Length SD: 2.753 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 92 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.35 21.0
Sentence Length SD: 8.205 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.285 0.35
Sentence-Para Coherence: 0.545 0.50
Sentence-Sentence Coherence: 0.039 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 60, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...he date collection done systematically? As the director mentioned the past few yea...
^^
Line 3, column 364, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...d for giving any correct results. Maybe a large number of people go to saw movies on the super sc...
^^^^^^^^^^^^^^^^^
Line 5, column 297, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ount of reviews to Meet the conclusion. If the above scenarios are true then the a...
^^
Line 9, column 235, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...y not be increased. It is also possible the Are other companies with lots of good optio...
^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, may, second, secondly, so, then, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 10.0 28.8173652695 35% => OK
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1705.0 2260.96107784 75% => OK
No of words: 327.0 441.139720559 74% => More content wanted.
Chars per words: 5.21406727829 5.12650576532 102% => OK
Fourth root words length: 4.25242769721 4.56307096286 93% => OK
Word Length SD: 2.83692840932 2.78398813304 102% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.522935779817 0.468620217663 112% => OK
syllable_count: 539.1 705.55239521 76% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 56.5162688317 57.8364921388 98% => OK
Chars per sentence: 89.7368421053 119.503703932 75% => OK
Words per sentence: 17.2105263158 23.324526521 74% => OK
Discourse Markers: 5.26315789474 5.70786347227 92% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.21337675962 0.218282227539 98% => OK
Sentence topic coherence: 0.0644722066768 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0986431272995 0.0701772020484 141% => OK
Paragraph topic coherence: 0.0967912867413 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.109495489479 0.0628817314937 174% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.64 12.5979740519 100% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.