The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument presented by Super Screen's marketing department claims that the company should invest more into advertising on the basis that consumers are not turning out to view their movies simply because they are not aware of their quality. However, that conclusion is not supported by evidence that directly indicates consumers are unaware of Super Screen's quality.
Super Screen's marketing department must address other variables that may have led movie-goers to attend less of their movies. People may have based their decision on what movie to watch on several different factors. For instance, one of the most important being the genre of movie. Thus Super Screen must first note the variety of movie genres they produce and ascertain the popularity of said genres. If Super Screen mostly produces movies in genres that are unpopular then that would naturally lead to lower turnouts but due to the content rather than the quality of their movies.
Additionally, it could follow that positive reviews they receive could be based on a certain sub-set of people who particularly enjoy whatever niche genre the company may most produce for. The opinions of those individuals would hold most stock with others who are like-minded or also enjoyers of that same genre. It would not be of any value to the majority of people outside of that sub-set or who have no interest in those genres of movie.
The marketing department also makes the assumption that the cause for less people attending the company's movies is connected to the positive reviews not reaching enough of their prospective viewers. It is important to support this with potentially a survey of movie-goers asking whether they have heard of Super Screen-produced movies and if so, what they have heard. The response there could either greatly support the department's claim or indicate that it is a baseless assumption.
Furthermore, it could also not be a matter of putting more advertising dollars in but rather choosing more wisely where the department puts that money. They should consider where the reviews are hosted for their movies - are they on a popular and trusted site frequented by many movie-goers when deciding what movie to watch? Or are they simply individual blogs or less reputable sources that people are unlikely to go to for opinions on what movies they should watch? If the reviews are actually on a popular site that many prospective viewers already visit then it in fact would be unlikely that they didn't know about the quality of Super Screen's movies but rather that despite seeing positive reviews they were not compelled to view them as they may have other interests or criteria that they consider when watching a movie.
Thus Super Screen's marketing department must address these factors and have them actually provide support for their claim in order for it to be valid and thus an advisable course of action that will actually benefit Super Screen.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 5 2
No. of Sentences: 18 15
No. of Words: 487 350
No. of Characters: 2432 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.698 4.7
Average Word Length: 4.994 4.6
Word Length SD: 2.496 2.4
No. of Words greater than 5 chars: 176 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.056 21.0
Sentence Length SD: 11.277 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.336 0.35
Sentence-Para Coherence: 0.608 0.50
Sentence-Sentence Coherence: 0.112 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 190, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'several'.
Suggestion: several
...heir decision on what movie to watch on several different factors. For instance, one of the most ...
^^^^^^^^^^^^^^^^^
Line 3, column 283, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ost important being the genre of movie. Thus Super Screen must first note the variet...
^^^^
Line 7, column 71, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...makes the assumption that the cause for less people attending the companys movies is...
^^^^
Line 9, column 605, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... it in fact would be unlikely that they didnt know about the quality of Super Screens...
^^^^^
Line 11, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...hey consider when watching a movie. Thus Super Screens marketing department must...
^^^^
Transition Words or Phrases used:
actually, also, but, first, furthermore, however, if, may, so, then, thus, for instance, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 26.0 13.6137724551 191% => OK
Pronoun: 53.0 28.8173652695 184% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2469.0 2260.96107784 109% => OK
No of words: 486.0 441.139720559 110% => OK
Chars per words: 5.08024691358 5.12650576532 99% => OK
Fourth root words length: 4.69525374022 4.56307096286 103% => OK
Word Length SD: 2.51141032064 2.78398813304 90% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.448559670782 0.468620217663 96% => OK
syllable_count: 765.9 705.55239521 109% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 65.0870262622 57.8364921388 113% => OK
Chars per sentence: 137.166666667 119.503703932 115% => OK
Words per sentence: 27.0 23.324526521 116% => OK
Discourse Markers: 5.33333333333 5.70786347227 93% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.240120771278 0.218282227539 110% => OK
Sentence topic coherence: 0.0918805096337 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0598624280993 0.0701772020484 85% => OK
Paragraph topic coherence: 0.14937025203 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.060134017018 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 16.0 14.3799401198 111% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.