"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
According to the advertising director, the Super Screen should allocate more budget for advertising of their movies. However, before considering this perfuctory recommendation, following questions should be answered in order to get a better idea of the problem.
Was there any other reasons for such low quantity of people watching this movie last year? It is possible that an economic crisis would have occured part year due to which the public were less interested to spend their money in leisure activities like this. Likewise, maybe a pandemic occured during this time which led very few people to roam in public places like movie theatres due to health concerns. If any of the above assumptions to the question is true then the director's recommendation does not hold water.
Does the movies produced by Super-Screen concentrate on a wider audience? If movies focus on a small amount of public then only those people would be interested to watch the movie. It is highly possible that some movies were for couples while some focussed on just children and some for teenage audience. Thus, even if the positive reviews were reached to most public still mostly the interested audience would watch the movie and so the less number of audience. Thus, if the above assumption is the answer to the question then the recommendation is undermined.
Does the Company have enough money to spend on advertising? If the movie quality is compromised in order to make budget for advertising then the movie will be a big flop even if the a wider public is aware about it. So the question needs to be answered in order to analyse the budget otherwise this recommedation is not a good idea.
Thus, only after the above questions are answered, the Super Screen Movie Production Company should analyse the problem meticulously in order to make the decision. Otherwise there is a good chance the audience demands would not be met and the company will face harmful losses.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-03 | diya | 65 | view |
| 2022-09-17 | Sumilak | 66 | view |
| 2022-07-26 | KaranShah | 66 | view |
| 2022-07-25 | prachi1495 | 66 | view |
| 2022-07-25 | prachi1495 | 50 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 2,5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 4 2
No. of Sentences: 16 15
No. of Words: 329 350
No. of Characters: 1598 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.259 4.7
Average Word Length: 4.857 4.6
Word Length SD: 2.629 2.4
No. of Words greater than 5 chars: 109 100
No. of Words greater than 6 chars: 75 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.562 21.0
Sentence Length SD: 5.711 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.335 0.35
Sentence-Para Coherence: 0.579 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 4, column 467, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...ptions to the question is true then the directors recommendation does not hold water ...
^^^^^^^^^
Line 8, column 178, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'a' is left.
Suggestion: the; a
...en the movie will be a big flop even if the a wider public is aware about it So the q...
^^^^^
Line 10, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...his recommedation is not a good idea Thus only after the above questions are answ...
^^^^
Transition Words or Phrases used:
however, if, likewise, may, so, still, then, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1618.0 2260.96107784 72% => OK
No of words: 329.0 441.139720559 75% => More content wanted.
Chars per words: 4.9179331307 5.12650576532 96% => OK
Fourth root words length: 4.25891501996 4.56307096286 93% => OK
Word Length SD: 2.6161191516 2.78398813304 94% => OK
Unique words: 152.0 204.123752495 74% => More unique words wanted.
Unique words percentage: 0.462006079027 0.468620217663 99% => OK
syllable_count: 523.8 705.55239521 74% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 1.0 19.7664670659 5% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 329.0 22.8473053892 1440% => The Avg. Sentence Length is relatively long.
Sentence length SD: 0.0 57.8364921388 0% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 1618.0 119.503703932 1354% => Less chars_per_sentence wanted.
Words per sentence: 329.0 23.324526521 1411% => Less words per sentence wanted.
Discourse Markers: 56.0 5.70786347227 981% => Less transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190936467171 0.218282227539 87% => OK
Sentence topic coherence: 0.190936467171 0.0743258471296 257% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0 0.0701772020484 0% => Sentences are similar to each other.
Paragraph topic coherence: 0.118881984253 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0338762639093 0.0628817314937 54% => OK
Essay readability:
automated_readability_index: 166.2 14.3799401198 1156% => Automated_readability_index is high.
flesch_reading_ease: -262.46 48.3550499002 -543% => Flesch_reading_ease is low.
smog_index: 0.0 7.1628742515 0% => Smog_index is low.
flesch_kincaid_grade: 131.6 12.197005988 1079% => Flesch kincaid grade is high.
coleman_liau_index: 12.74 12.5979740519 101% => OK
dale_chall_readability_score: 22.64 8.32208582834 272% => Dale chall readability score is high.
difficult_words: 56.0 98.500998004 57% => More difficult words wanted.
linsear_write_formula: 59.0 12.3882235529 476% => Linsear_write_formula is high.
gunning_fog: 133.6 11.1389221557 1199% => Gunning_fog is high.
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.