"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo taken form the advertising director of the Super Screen Movie Production Company states that a greater budget should be allocated to reach the public through advertising. The memo reasons that in spite of an increase in the the percentage of positive reviews from movie reviewers, there was a decrease in the number of people attending their movies. Before this recommendation is taken, a few questions need to be answered.
The memo states that the contents of the reviews aren't reaching the viewers. But what if it is reaching them and it's just that they aren't interested in the genre of the movie? It may be possible that the reviews are reaching the audience, who, because of their non-enthusiasm for that type of movie genre, decide to not watch it. This factor, if true, can seriously cause a dent in the budget of the company, without an increase in audience.
The report from marketing states that fewer people attended their movies in the past year. What if people, instead of watching movies, have decided to spend their time doing something else - maybe go on a picnic or hangout with their family and friends? People go to the movies for various reasons including relieving stress or just for entertainment. It may be possible that these people have found other ways to achieve those goals - maybe yoga or meditation. If this is affirmative, it will seriously hamper the reasons stated in the memo to increase the budget.
What if the financial status of the company is plummeting and they don't have any more money available to allocate to the advertising sector? Since the company experienced a decline in audience, it may be possible that the company's finances have extinguised and there is no more money to allocate further. Furthermore, what is the guarantee that the audience will increase with the increase in the budget allocated. What if it doesn't, due to the forementioned possibilities? This will only lead to a loss of funds, which, if available, could be put to a more judicious use. This is a very important question that must be answered before considering the recommendation.
Although, it may seem that advertising will help increase the number of people attending the movies, it is important to consider the above mentioned possibilities and it's impact on the people. Ignoring these circumstantial possibilities may lead to a greater decline of the company, than a rise. So, the memo doesn't consider the various possibilities and outcomes of the recommendation made, which could have an adverse effect on the company. Hence, it is imperative to answer the above questions before reaching a conclusion about this agenda.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 7 2
No. of Sentences: 22 15
No. of Words: 448 350
No. of Characters: 2165 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.601 4.7
Average Word Length: 4.833 4.6
Word Length SD: 2.797 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.364 21.0
Sentence Length SD: 6.176 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.304 0.35
Sentence-Para Coherence: 0.515 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 230, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...reasons that in spite of an increase in the the percentage of positive reviews from mov...
^^^^^^^
Line 1, column 230, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...reasons that in spite of an increase in the the percentage of positive reviews from mov...
^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... a few questions need to be answered. The memo states that the contents of the...
^^^^^^^^^^^^^^^
Line 2, column 65, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...states that the contents of the reviews arent reaching the viewers. But what if it is...
^^^^^
Line 2, column 148, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...is reaching them and its just that they arent interested in the genre of the movie? I...
^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...pany, without an increase in audience. The report from marketing states that fe...
^^^^^^^^^^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ed in the memo to increase the budget. What if the financial status of the comp...
^^^^^^^^^^^^^^^^^
Line 4, column 85, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...s of the company is plummeting and they dont have any more money available to alloca...
^^^^
Line 4, column 443, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ase in the budget allocated. What if it doesnt, due to the forementioned possibilities...
^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...before considering the recommendation. Although, it may seem that advertising w...
^^^^^^^^^^^^^^^^^^
Line 5, column 327, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... the company, than a rise. So, the memo doesnt consider the various possibilities and ...
^^^^^^
Transition Words or Phrases used:
but, furthermore, hence, if, may, so, thus, in spite of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2219.0 2260.96107784 98% => OK
No of words: 443.0 441.139720559 100% => OK
Chars per words: 5.00902934537 5.12650576532 98% => OK
Fourth root words length: 4.58776254615 4.56307096286 101% => OK
Word Length SD: 2.87391394987 2.78398813304 103% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.469525959368 0.468620217663 100% => OK
syllable_count: 700.2 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 37.0276867597 57.8364921388 64% => OK
Chars per sentence: 100.863636364 119.503703932 84% => OK
Words per sentence: 20.1363636364 23.324526521 86% => OK
Discourse Markers: 2.5 5.70786347227 44% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.194268645839 0.218282227539 89% => OK
Sentence topic coherence: 0.0586929048727 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0968291602711 0.0701772020484 138% => OK
Paragraph topic coherence: 0.11781373119 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0981358858272 0.0628817314937 156% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.