The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author has tried to depict in the memo of Super Screen Movie Production Company that poor public relations and improper promotion of movies are the main reasons for the failure of their movies in recent past. But only the gap between the movie reviewer and public may not be the only reason for their failure. Some few questions also needed to be answered before adopting these recommendations.
The production company must review what amount of budget was allocated for awareness of their movies among public in last few years. The author has written that there was a good number of people in screening of their movies in other years than last year. It must be considered whether the same budget for film promotion was allocated in last year than other years or some less budget is allocated. If the same budget is allocated, then it may happen that the ways of marketing were improper in last year rather than a shortage of money.
It may happen that movie reviewers were biased in last year. They have taken some money from the production house for writing a positive review. So, though they have written a positive review, people were not liking their movie and bad words about movies were spread through words of mouth among viewers like a forest fire.
Sometimes it also happens movies from a specific production house were screened in odd hours such as early morning or late night. That's why people avoided these movies. It may also happen that release dates of major movies from Super Screen Movie Production Company were clashed with some high profile and high budget movies. These leads to neglection of their movies by the public.
We should also pay attention to the star cast in major roles of the movies from this specific production house. If their movies lack superstars or famous actors in their movies in past year than other years, it may lead to a poor box office collection.
So, at the end, we can conclude that only public's lack of awareness is may not be the main reason for the failure of Super Screen Movie Production Company. There may be some other reasons which played against them. So, one should also consider above aspects before taking a decision about next year's movie production and promotion plan.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- not OK. Look, it is only for specific Super Screen movies. not all of them.
And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year.
argument 3 -- not OK. for this:
'Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available.'
we may argue like:
maybe people watch those movies by phone, from Internet, by DVD...
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 388 350
No. of Characters: 1822 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.438 4.7
Average Word Length: 4.696 4.6
Word Length SD: 2.202 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 68 80
No. of Words greater than 7 chars: 44 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.421 21.0
Sentence Length SD: 8.002 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.606 0.50
Sentence-Sentence Coherence: 0.145 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 201, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
... have written a positive review, people were not liking their movie and bad words about movies ...
^^^^^^^^^^^^^^^
Line 7, column 131, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...rs such as early morning or late night. Thats why people avoided these movies. It may...
^^^^^
Line 11, column 295, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
...cts before taking a decision about next years movie production and promotion plan.
^^^^^
Transition Words or Phrases used:
also, but, if, may, so, then, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1865.0 2260.96107784 82% => OK
No of words: 388.0 441.139720559 88% => More content wanted.
Chars per words: 4.80670103093 5.12650576532 94% => OK
Fourth root words length: 4.43821085614 4.56307096286 97% => OK
Word Length SD: 2.23822214674 2.78398813304 80% => OK
Unique words: 181.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.466494845361 0.468620217663 100% => OK
syllable_count: 571.5 705.55239521 81% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 44.107963741 57.8364921388 76% => OK
Chars per sentence: 98.1578947368 119.503703932 82% => OK
Words per sentence: 20.4210526316 23.324526521 88% => OK
Discourse Markers: 1.94736842105 5.70786347227 34% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.29001054888 0.218282227539 133% => OK
Sentence topic coherence: 0.101689230462 0.0743258471296 137% => OK
Sentence topic coherence SD: 0.0705944209819 0.0701772020484 101% => OK
Paragraph topic coherence: 0.168597001423 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0423204937237 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.62 12.5979740519 84% => OK
dale_chall_readability_score: 7.03 8.32208582834 84% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.