According to the author Nature's Way is expected to be profitable and successful in Plainsville due to the healthy lifestyles of its residents and their consumption of health products. The presented argument is based on several key assumptions about the nature of the evidence and the resulting conclusions are fallacious. Said assumptions and their respective resultions and suggestions are discussed below.
First, the author assumes that the success of Nature's Way is predicted by the correlation of the lifestyles of the residents, but fails to recognize alternative possible explanations for the association of healthy resident lifestyles with the success of Nature's Way. Perhaps residential areas with healthy lifestyles are also highly correlated with income. If this is the case it is possible that the most important factor in Nature's Way's success is actually in income levels of potential consumers.
Second, the author reports that local merchants' sales of shoes and exercise clothing are at all-time highs and that this suggests that the same demand for Nature's Way products can be expected for its products. However, it is important to consider that there are fundamental differences in the perception and demand of Nature's Way products compared to their own. It is possible that the successful local merchants are smaller operations and preferred by the locals and that Nature's Way, as a chain, will not be perceived positively by potential consumers.
Third, the author erroneously extrapolates that schoolchildren will become dependable and regular consumers of Nature's Way products due to their mandated fitness-for-life program. However, it is possible that the schoolchildren and their parents purchase their equipment elsewhere and see no need to change their loyalty to another store. Additionally, this assumes that the program will remain in place for a long period of time, but fails to recognize any potential changes in the funding and renewal of said program.
In order to ensure the financial success of Nature's Way several recommendations are offered. More data are needed to differentiate likely shoppers from unlikely one's. Data should address differences in socioeconomic status, age, and gender, among other things. This will ensure that the conclusions drawn about the success of other Nature's Way stores is applicable to the Plainsville case. Survey methods could be used to address the potential attraction factors of Nature's Way and resources should be allocated to marketing projects. Nature's Way should more effectively collaborate with the schools to learn about their students' needs and how to best meet them. Nature's way should also compare the products of extant Plainsville merchants and their own in order to effectively compete and reach their target market.
In conclusion, the prospect of Nature's Way's success is uncertain with the given report. More representative demographic and socioeconomic data are needed to establish a causal link between Nature's Way profit and the lifestyles of their consumers.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 471 350
No. of Characters: 2559 1500
No. of Different Words: 217 200
Fourth Root of Number of Words: 4.659 4.7
Average Word Length: 5.433 4.6
Word Length SD: 2.991 2.4
No. of Words greater than 5 chars: 203 100
No. of Words greater than 6 chars: 164 80
No. of Words greater than 7 chars: 127 40
No. of Words greater than 8 chars: 83 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.55 21.0
Sentence Length SD: 7.338 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.588 0.50
Sentence-Sentence Coherence: 0.073 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 130, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... of the lifestyles of the residents, but fails to recognize alternative possible ...
^^
Line 3, column 359, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...are also highly correlated with income. If this is the case it is possible that th...
^^
Line 7, column 416, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...program will remain in place for a long period of time, but fails to recognize any potential c...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, however, if, second, so, third, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2598.0 2260.96107784 115% => OK
No of words: 471.0 441.139720559 107% => OK
Chars per words: 5.51592356688 5.12650576532 108% => OK
Fourth root words length: 4.65859790218 4.56307096286 102% => OK
Word Length SD: 3.00576361044 2.78398813304 108% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.462845010616 0.468620217663 99% => OK
syllable_count: 805.5 705.55239521 114% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 47.2685193884 57.8364921388 82% => OK
Chars per sentence: 123.714285714 119.503703932 104% => OK
Words per sentence: 22.4285714286 23.324526521 96% => OK
Discourse Markers: 3.47619047619 5.70786347227 61% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.258132030749 0.218282227539 118% => OK
Sentence topic coherence: 0.088368584951 0.0743258471296 119% => OK
Sentence topic coherence SD: 0.0598555060614 0.0701772020484 85% => OK
Paragraph topic coherence: 0.145927311914 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0513170767064 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 15.8 14.3799401198 110% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 15.03 12.5979740519 119% => OK
dale_chall_readability_score: 8.95 8.32208582834 108% => OK
difficult_words: 126.0 98.500998004 128% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.