Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The business manager of the television station has made conclusion based on various unwarranted assumptions. The argument seems plausible at a glance but the meticulous analysis makes the argument specious for three reasons.
Firstly, the argument states that over the past year, most of the complaints from the viewer's were about the coverage of weather and local news but may be the complaints regarding weather and local news was done by the single viewer various time. Might be most of the viewer prefer national news to the local news and weather and complaints made by single person various time can not be generalized as the complaints from various viewers.
Secondly, the manager states that various advertising contracts were cancelled but do not provide enough information about the cause of cancellation of the contract, instead speculate the cause might be the coverage of local news and weather. This speculation can not be substantiated with the information provided in the argument. The cancellation might have been done because of the low advertising cost in another television station and not as the speculation made by the manager and national news broadcasting has no any role in the cancellation of the contract. This ultimately undermine the argument.
Finally, the manager states that by restoring the time devoted to weather and local news, more viewer will be attracted but what if the viewer wants to view music and movies more than the news and weather? If so, then no viewer will be attracted to view either the local news or the national news.
In conclusion, the argument is fallacious with many holes in it. The manager should have provided enough information regarding the causes of less viewers and also cancellation of the advertising contracts. And should not come to conclusions based on his own speculations rather than the rigorous study based on those causes. Thus, the argument is based on unwarranted assumptions and unsubstantiated conclusion and to bolster the argument enough evidences must be provided.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 330 350
No. of Characters: 1691 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.262 4.7
Average Word Length: 5.124 4.6
Word Length SD: 2.827 2.4
No. of Words greater than 5 chars: 122 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.571 21.0
Sentence Length SD: 11.487 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.386 0.35
Sentence-Para Coherence: 0.645 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 519, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: now
...ager and national news broadcasting has no any role in the cancellation of the con...
^^
Line 9, column 142, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...ugh information regarding the causes of less viewers and also cancellation of the ad...
^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, if, may, regarding, second, secondly, so, then, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 8.0 28.8173652695 28% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1725.0 2260.96107784 76% => OK
No of words: 330.0 441.139720559 75% => More content wanted.
Chars per words: 5.22727272727 5.12650576532 102% => OK
Fourth root words length: 4.26214759535 4.56307096286 93% => OK
Word Length SD: 2.87042005546 2.78398813304 103% => OK
Unique words: 147.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.445454545455 0.468620217663 95% => OK
syllable_count: 531.0 705.55239521 75% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 65.5966727006 57.8364921388 113% => OK
Chars per sentence: 123.214285714 119.503703932 103% => OK
Words per sentence: 23.5714285714 23.324526521 101% => OK
Discourse Markers: 7.35714285714 5.70786347227 129% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293693446859 0.218282227539 135% => OK
Sentence topic coherence: 0.102880236475 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.131250003736 0.0701772020484 187% => OK
Paragraph topic coherence: 0.165017094935 0.128457276422 128% => OK
Paragraph topic coherence SD: 0.160384882878 0.0628817314937 255% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 7.79 8.32208582834 94% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.