The high sales of popular goods reflect the power of advertising but not the real need of the society where such products are sold. To what extent do you agree or disagree?
Advertising, as a newly-appeared creative industry, has become the marketing tool to boost sales for many manufacturers. Consequently, some people argue that the high sales of popular goods nowadays attribute to the success in advertisements and reflect no real social demands. I agree with this view to a large extent.
The first point to make is that today, unjust information of products is presented in various advertisements in a persuasive but misleading way. This means that, unconsciously, people are inculcated with exaggerated advantages of the products promoted by means from TV commercials to simple flyers - few people can resist this. The fact that a medicine advert targeted at the old which emphasizes effects of the medicines exaggeratedly in China have misled many old people and gained high sales may be a supportive example.
Another reason may be based on idol effect, through which advertisements can manipulate the consumers’ behavior more easily. It is undoubted true that nowadays a lot of manufacturers invest a great deal of money to invite popular stars to endorse their products, simple because idols boost sales - the audience will buy the product for their idols even it is not in fact necessary.
However, that is not to say that the high sales of goods reflect no real needs of consumers. Admittedly, more people are gradually becoming wiser buyer able to distinguish goods in need from products wasting money. Nevertheless, I still believe that blind and impulsive buyers are the majority.
In conclusion, because people are easily manipulated by adverts, the high sales of popular goods is more of a proof for its success in promotion strategy and advertisement design.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-10-29 | caramen_b | 84 | view |
| 2019-10-27 | Garrett | 89 | view |
| 2019-05-16 | Trần Mạnh Tiến | 56 | view |
| 2016-07-23 | manpreet135 | 56 | view |
| 2016-07-20 | lilian.z | 84 | view |
- Do you think how important it is for people to want success in life ? Is ambition a positive or negative characteristic? 67
- Do you think how important it is for people to want success in life ? Is ambition a positive or negative characteristic? 67
- The range of technology is increasing the gap between the poor and the rich, do you agree or disagree? 63
- The bar chart below shows the different types of accommodation chosen by the British when they went on holiday in 2012. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. 48
- some people believe the aim of university education is to help graduates get better jobs. others think there are much wider benefits of university education. discuss both views and give your opinion. 72
Discourse Markers used:
['but', 'consequently', 'first', 'however', 'may', 'nevertheless', 'so', 'still', 'in conclusion', 'in fact']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.27 0.247107183377 109% => OK
Verbs: 0.146666666667 0.155533422707 94% => OK
Adjectives: 0.12 0.0946595960268 127% => OK
Adverbs: 0.0466666666667 0.0501214627716 93% => OK
Pronouns: 0.0233333333333 0.0437548338989 53% => OK
Prepositions: 0.13 0.122226691241 106% => OK
Participles: 0.0333333333333 0.0403226058552 83% => OK
Conjunctions: 3.07647109204 2.80594681477 110% => OK
Infinitives: 0.03 0.0326793684256 92% => OK
Particles: 0.0 0.00163938923432 0% => OK
Determiners: 0.1 0.0861772015684 116% => OK
Modal_auxiliary: 0.0166666666667 0.021408717616 78% => OK
WH_determiners: 0.01 0.011925033212 84% => OK
Vocabulary words and sentences:
No of characters: 1717.0 1933.35771543 89% => OK
No of words: 275.0 316.048096192 87% => OK
Chars per words: 6.24363636364 6.12580529183 102% => OK
Fourth root words length: 4.07223819929 4.20517956788 97% => OK
words length more than 5 chars: 0.367272727273 0.374742101984 98% => OK
words length more than 6 chars: 0.283636363636 0.28420135186 100% => OK
words length more than 7 chars: 0.207272727273 0.203846283523 102% => OK
words length more than 8 chars: 0.145454545455 0.137316102897 106% => OK
Word Length SD: 3.07647109204 2.80594681477 110% => OK
Unique words: 162.0 176.037074148 92% => OK
Unique words percentage: 0.589090909091 0.56093040696 105% => OK
Word variations: 62.3838265407 60.7387585426 103% => OK
How many sentences: 12.0 16.0891783567 75% => OK
Sentence length: 22.9166666667 20.7743622355 110% => OK
Sentence length SD: 55.5029403626 49.517814964 112% => OK
Chars per sentence: 143.083333333 127.492653851 112% => OK
Words per sentence: 22.9166666667 20.7743622355 110% => OK
Discourse Markers: 0.833333333333 0.814263465372 102% => OK
Paragraphs: 5.0 4.38877755511 114% => OK
Language errors: 0.0 3.99599198397 0% => OK
Readability: 51.2803030303 49.1944974215 104% => OK
Elegance: 2.0 1.69124875643 118% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.453919023982 0.332605444948 136% => OK
Sentence sentence coherence: 0.072751660005 0.102741220458 71% => OK
Sentence sentence coherence SD: 0.0545579931908 0.0668466124924 82% => OK
Sentence paragraph coherence: 0.589949187619 0.534860350844 110% => OK
Sentence paragraph coherence SD: 0.1712024663 0.148594505496 115% => OK
Sentence topic coherence: 0.192123295293 0.134430193775 143% => OK
Sentence topic coherence SD: 0.0939048225226 0.0742795772207 126% => OK
Paragraph paragraph coherence: 0.273976985771 0.324371583561 84% => OK
Paragraph paragraph coherence SD: 0.0295893585213 0.0638462369009 46% => OK
Paragraph topic coherence: 0.298763220968 0.228012699653 131% => OK
Paragraph topic coherence SD: 0.0471948769536 0.058150111329 81% => OK
Task Achievement:
Sentences with positive sentiment : 8.0 8.68436873747 92% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 0.0 3.41683366733 0% => More neutral sentences wanted.
Positive topic words: 7.0 5.90881763527 118% => OK
Negative topic words: 4.0 2.5751503006 155% => OK
Neutral topic words: 0.0 1.9629258517 0% => More neutral topic words wanted.
Total topic words: 11.0 10.4468937876 105% => OK
What are sentences with positive/Negative/neutral sentiment?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.