Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products.
What problems does this cause? What could be done to encourage people to buy local products?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Larger businesses usually have higher budgets to conduct commercial strategies to persuade people to purchase their products. Providing attractive advertisements and products on sale, they have more chances to expand their markets. However, there will be some problems for the local companies as follows.
Firstly, people have less tendency to purchase local products. Local companies without massive budgets in marketing and promotion, therefore, share less and less the market. Secondly, the market will probably be occupied by a single wealthy brand. Companies with less investment in marketing will face the risk of decreasing numbers in selling their products. If the worst comes to the worst, they may go bankrupt. Finally, the overall price of products in the market is gradually determined by a single large company. Consequently, people have no choice but to pay more when the dominant suppliers of the products decide to elevate the price.
To avoid the problems mentioned above, there are some solutions to encouraging people to buy local products. Firstly, local companies can combine their products with the local culture. Take cellphones market in China for example, the cellphones supplier can provide cellphones featured with red and golden colors because these colors stand for luck and wealth respectively in Chinese culture. Moreover, the local government can execute policies on tax to protect local products. For example, for each of the foreign products sold in local has to be taxed more than the local one. This way, the local products can have a lower price to be sold more. Therefore, customers are more likely to buy local products.
To sum up, there will be certain problems and impacts on the local companies when large businesses invest in high budgets in marketing and promotion. Local companies do have solutions to deal with these problems and attract people to buy local products.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-17 | ajayjain831 | 84 | view |
| 2019-10-16 | r05941045 | 73 | view |
| 2018-11-09 | ASHISH SAINI | 61 | view |
| 2018-08-12 | paramveersingh | 84 | view |
| 2017-11-08 | milanree1527@yahoo.com | 96 | view |
Grammar and spelling errors:
Line 9, column 492, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to protect local products. For example, for each of the foreign products sold in...
^^
Transition Words or Phrases used:
but, consequently, finally, first, firstly, however, if, may, moreover, second, secondly, so, therefore, as to, for example, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 2.0 7.30460921844 27% => More relative clauses wanted.
Pronoun: 9.0 24.0651302605 37% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1626.0 1615.20841683 101% => OK
No of words: 304.0 315.596192385 96% => OK
Chars per words: 5.34868421053 5.12529762239 104% => OK
Fourth root words length: 4.17559525986 4.20363070211 99% => OK
Word Length SD: 2.64607847615 2.80592935109 94% => OK
Unique words: 149.0 176.041082164 85% => More unique words wanted.
Unique words percentage: 0.490131578947 0.561755894193 87% => More unique words wanted or less content wanted.
syllable_count: 499.5 506.74238477 99% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.5454529353 49.4020404114 72% => OK
Chars per sentence: 85.5789473684 106.682146367 80% => OK
Words per sentence: 16.0 20.7667163134 77% => OK
Discourse Markers: 7.05263157895 7.06120827912 100% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.335325006832 0.244688304435 137% => OK
Sentence topic coherence: 0.116987451408 0.084324248473 139% => OK
Sentence topic coherence SD: 0.0579219124741 0.0667982634062 87% => OK
Paragraph topic coherence: 0.226652933731 0.151304729494 150% => OK
Paragraph topic coherence SD: 0.0325618087919 0.056905535591 57% => OK
Essay readability:
automated_readability_index: 11.8 13.0946893788 90% => Automated_readability_index is low.
flesch_reading_ease: 55.24 50.2224549098 110% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 9.5 11.3001002004 84% => OK
coleman_liau_index: 13.45 12.4159519038 108% => OK
dale_chall_readability_score: 8.59 8.58950901804 100% => OK
difficult_words: 80.0 78.4519038076 102% => OK
linsear_write_formula: 6.5 9.78957915832 66% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.