Some believe that people will purchase a product based on their needs and advertising is not needed.
To what extent do you agree or disagree?
The level of necessity of advertisement in business, nowadays, becomes a contentious topic as there is an assertion that the ultimate purchase decision comes from consumers’ demand. From my point of view, I disagree with this sentiment because of some reasons that will be elaborated on in this essay.
To commence with, with the context of severe competitive commercial activities today, it is undeniable that advertisement is a powerful marketing tool facilitating businesses in increasing their sales and expanding market share. Indeed, since more and more companies are founded supplying nearly the same kinds of products, advertisement helps them differentiate their brand and deliver their images as well as the meaningful messages that businesses go for to target customers. As a result, consumers are likely to choose and be loyal to such products rather than others with the same quality. For instance, although there are numerous corporations manufacturing soft-drink, Coca-Cola still holds the leading position in this market with stable growth for decades. This success partly rests on effective marketing strategies with well-crafted advertisements ingraining in consumers' memories and evoking positive feelings associated with products.
Moreover, albeit conceding that customers are often aware of what they want, I would still contend that advertising does not simply meet needs but creates them. In other words, even though there is no essential demand before, customers are likely to be spurred to make the purchase when they accidentally see an attractive advert. To illustrate, before the invention of the smartphone, there was absolutely no demand or notion for such a high-tech device. It is advertising that broadens people's knowledge about this state-of-the-art cellphone making their life easier and more convenient so that form the desire of owning a smartphone in each person. For another example, in some remote areas, people are not educated well about the importance of teeth healthcare and for that reason, demand for toothbrushes is definitely low. However, thanks to offline advertisements that businesses try to deliver to customers, their awareness has changed. Therefore, advertising campaigns play a pivotal role in stimulating people's buying habits, providing high-quality products and services, and improving the diversionary experience of consumers overall.
In conclusion, at any stage of society's development, advertising never be unnecessary because it not only makes businesses more lucrative but also helps more and more consumers in accessing more innovative and better products.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-05-17 | awu212 | 78 | view |
| 2023-08-19 | hoaithuongnguyen283 | 89 | view |
| 2023-08-19 | hoaithuongnguyen283 | 89 | view |
| 2023-07-22 | hoaithuongnguyen | 89 | view |
| 2023-07-22 | hoaithuongnguyen | 89 | view |
- The performance of staff can have a significant impact on the success of a company What can companies do to increase staff productivity 84
- The peformance of staf can have a significant impact on the success of a company What can companies do to increase staff productivity 78
- IS PROTECTIONISM GOOD OR BAD 73
- Consumers are facing an increasing number of advertisements from competing companies To what extent do you think consumers are influenced by advertisements What measures can be taken to protect them 89
- Consumers are faced with increasing numbers of advertisements from competing companies To what extent do you think are consumers influenced by advertisements What measures can be taken to protect them 84
Transition Words or Phrases used:
also, but, however, if, moreover, so, still, therefore, well, for instance, in conclusion, as a result, as well as, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 30.0 24.0651302605 125% => Less pronouns wanted
Preposition: 51.0 41.998997996 121% => OK
Nominalization: 12.0 8.3376753507 144% => OK
Performance on vocabulary words:
No of characters: 2245.0 1615.20841683 139% => OK
No of words: 392.0 315.596192385 124% => OK
Chars per words: 5.72704081633 5.12529762239 112% => OK
Fourth root words length: 4.44960558625 4.20363070211 106% => OK
Word Length SD: 3.10647570834 2.80592935109 111% => OK
Unique words: 240.0 176.041082164 136% => OK
Unique words percentage: 0.612244897959 0.561755894193 109% => OK
syllable_count: 709.2 506.74238477 140% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 10.0 4.76152304609 210% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 26.0 20.2975951904 128% => The Avg. Sentence Length is relatively long.
Sentence length SD: 41.0040648392 49.4020404114 83% => OK
Chars per sentence: 149.666666667 106.682146367 140% => OK
Words per sentence: 26.1333333333 20.7667163134 126% => OK
Discourse Markers: 8.66666666667 7.06120827912 123% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.162833757592 0.244688304435 67% => OK
Sentence topic coherence: 0.0515580220765 0.084324248473 61% => OK
Sentence topic coherence SD: 0.0337217159133 0.0667982634062 50% => OK
Paragraph topic coherence: 0.0879117587691 0.151304729494 58% => OK
Paragraph topic coherence SD: 0.0525709243731 0.056905535591 92% => OK
Essay readability:
automated_readability_index: 18.6 13.0946893788 142% => OK
flesch_reading_ease: 28.17 50.2224549098 56% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.8 11.3001002004 140% => OK
coleman_liau_index: 16.25 12.4159519038 131% => OK
dale_chall_readability_score: 10.57 8.58950901804 123% => OK
difficult_words: 140.0 78.4519038076 178% => OK
linsear_write_formula: 15.5 9.78957915832 158% => OK
gunning_fog: 12.4 10.1190380762 123% => OK
text_standard: 16.0 10.7795591182 148% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.