In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
As early as 4000 years BC, advertising was the most effective form of customer attention that encouraged them to spend. This is always true despite the swift growth of society. Currently, however, companies increasingly highlight in their advertising that their items are novel. In my opinion, this is probably explained in terms of consumer behavior psychology, and it is broadly negative development.
The prime reason that enterprises tend to advertise their products as new is they want to appeal to consumer attention. According to the study of consumer behavior, every marketer is distinct, but the objective of their business is the same, they want customers to buy their products or services. As marketers believe this notion, it is obvious that competition is striving for the attention of the consumer. As a result, these experts must discover strategies to differentiate themselves from the competitors. Accentuating some new features is one method for accomplishing this.
Nevertheless, the stress on novelty is ambiguous and sometimes misleading about consumer thinking of the product. This is perceived as a red herring to distract consumers, instead of focusing on product quality, they are fascinated by appearances. Take Heineken as an example, the 100-year-old beer brand, has always concentrated on updating the product package type regularly, with the change occurring every four to five years. It is conspicuous that the quality is unchanged, familiar elements and tastes, but different packaging. This new wine in old bottle policy is only a short-term gratification, however, consumers need a new thing with new quality. Consequently, consumers brick by brick lose faith in commodities and are frustrated with the cliche advertising that they get for no benefit.
In conclusion, advertising is essential to making people willing to purchase, notwithstanding, businesses need the best and most effective use of advertising to evade controversy and distrust.
- Some people think that the media should not report details of crimes to the public To what extent do you agree or disagree 89
- The map below shows the changes in an American town between 1948 and 2010 Summarize the information by selecting and reporting the main features and making comparisons where relevant You should write at least 150 words 42
- The diagram below shows the process for recycling plastic bottles 84
- The graph below shows the percentage of urban suburban and rural households in a European country that had Internet access between 1999 and 2004 90
- The diagrams show changes in a student common room 78
Transition Words or Phrases used:
but, consequently, however, if, nevertheless, so, in conclusion, as a result, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 13.1623246493 144% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1682.0 1615.20841683 104% => OK
No of words: 303.0 315.596192385 96% => OK
Chars per words: 5.55115511551 5.12529762239 108% => OK
Fourth root words length: 4.17215713816 4.20363070211 99% => OK
Word Length SD: 3.20352752994 2.80592935109 114% => OK
Unique words: 184.0 176.041082164 105% => OK
Unique words percentage: 0.607260726073 0.561755894193 108% => OK
syllable_count: 517.5 506.74238477 102% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 35.806718556 49.4020404114 72% => OK
Chars per sentence: 105.125 106.682146367 99% => OK
Words per sentence: 18.9375 20.7667163134 91% => OK
Discourse Markers: 5.6875 7.06120827912 81% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.261265011041 0.244688304435 107% => OK
Sentence topic coherence: 0.0765963708961 0.084324248473 91% => OK
Sentence topic coherence SD: 0.0605289463696 0.0667982634062 91% => OK
Paragraph topic coherence: 0.146513128972 0.151304729494 97% => OK
Paragraph topic coherence SD: 0.0552937632212 0.056905535591 97% => OK
Essay readability:
automated_readability_index: 14.2 13.0946893788 108% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 14.91 12.4159519038 120% => OK
dale_chall_readability_score: 9.48 8.58950901804 110% => OK
difficult_words: 95.0 78.4519038076 121% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.