It is clear to see that we are increasingly surrounded by booming advertising by companies that want to sell us their products, and this phenomenon is believed only to grow. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy.
Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be the mobile phone. Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing. Perhaps it is the marketing influence that leads us to make these kinds of decisions; we want to stay up to date with the latest fashions or own the newest high-status device. The high sales of the iPhone seem to support this idea.
On the other hand, I believe that most people do not buy products because of the advertising alone. There are other good reasons why we make these choices, and there must be some kind of need before a person makes a purchase. New versions of products almost always have improved features that buyers may want. A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute less. A new phone is to be equipped with more advanced hardware and technology, allowing the user to operate and communicate more quickly or effectively, thus enhancing their quality of life. Sometimes a new good is needed simply because the old one has reached its final phase of its life circle.
In conclusion, while advertising has certain influence on our buying behaviour, I do not agree that people make decisions that totally go against their real needs.
- Some people think that famous people’s support towards international aids organisations draws attention to problems, while other think that celebrities make the problems less important.Discuss both sides and give your opinion. 89
- Some people believe that developments in the field of artificial intelligence will have a positive impact on our lives in the near future Others by contrast are worried that we are not prepared for a world in which computers are more intelligent than h 90
- Topic: Many people say that universities should only offer to young students with high marks, others say that they should accept people of all ages, even if they did not do well. Discuss both views and give your own opinions. 89
- In the modern society, schools are no longer necessary as we could have so much information throughout the internet that children could study at home as well. To what extent do you agree or disagree? 11
- Human activity has had negative impact on plants and animals around the world. Some people think that this cannot be changed, while others believe that actions can be taken to bring about a change.Discuss both the views and give your opinion? 89
Transition Words or Phrases used:
also, but, if, may, so, thus, while, for example, in conclusion, kind of, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 13.0 7.85571142285 165% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 13.0 7.30460921844 178% => OK
Pronoun: 39.0 24.0651302605 162% => Less pronouns wanted
Preposition: 32.0 41.998997996 76% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1425.0 1615.20841683 88% => OK
No of words: 304.0 315.596192385 96% => OK
Chars per words: 4.6875 5.12529762239 91% => OK
Fourth root words length: 4.17559525986 4.20363070211 99% => OK
Word Length SD: 2.55461254862 2.80592935109 91% => OK
Unique words: 174.0 176.041082164 99% => OK
Unique words percentage: 0.572368421053 0.561755894193 102% => OK
syllable_count: 451.8 506.74238477 89% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 5.0 0.809619238477 618% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 43.0327948032 49.4020404114 87% => OK
Chars per sentence: 101.785714286 106.682146367 95% => OK
Words per sentence: 21.7142857143 20.7667163134 105% => OK
Discourse Markers: 6.5 7.06120827912 92% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.160718915719 0.244688304435 66% => OK
Sentence topic coherence: 0.0580446551314 0.084324248473 69% => OK
Sentence topic coherence SD: 0.0476589126607 0.0667982634062 71% => OK
Paragraph topic coherence: 0.106289817067 0.151304729494 70% => OK
Paragraph topic coherence SD: 0.0289502288096 0.056905535591 51% => OK
Essay readability:
automated_readability_index: 11.5 13.0946893788 88% => Automated_readability_index is low.
flesch_reading_ease: 58.62 50.2224549098 117% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 9.92 12.4159519038 80% => OK
dale_chall_readability_score: 8.05 8.58950901804 94% => OK
difficult_words: 65.0 78.4519038076 83% => More difficult words wanted.
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.