I recent times, due to globalization many multinational companies and large firm have started setting up their business all over the world. These companies through their aggressive marketing strategy have started capturing the local market to a great extent. This essay will discuss the problems associated with aggressive marketing and provide solution for local business firm so that they can in a small way sustain in this competitive world.
Many MNC companies invest huge finances on marketing their product. These companies have various marketing strategy like advertising through media and newspapers, tends to attract local consumers. This has certainly created problem not only to the local business but also to the local community as well.
Firstly, through advertisement these companies tend to create a brand value. By doing so, people tend to associate a given product with this brand name. For example, Besleri is associated with mineral water. Similarly, XEROX is associated with Photocopy. In this way, these company create brand name which result in many people blindly purchasing these product, without through investigating.
Secondly, through promotion and sales, people tend to get carried away with huge discount rates. These discounted rates can be offered only by large companies, as they purchase a products or goods in whole sale. People get carried over by the discounted rates and tend to purchase products which are of no use to them. For example, people already having mobile tend to get carried by the discount offered by these firm and go ahead purchasing new mobile. This results in unnecessary purchase and waste of money.
In my opinion, firstly, the government needs to provide subsidiary and tax benefit to the local business. Secondly, the government should monitor the advertising that is misleading. In this way locals are safe from the viscous trap. Lastly, local firms needs to try means to be competitive by advertising their product on various online site like Facebook, and youtube.
To conclude, many large companies use marketing and promotion as a driving force for selling their products, resulting in the downfall of local companies. There are number of ways the government and the entrepreneur of local firm needs to take to protect their local business.
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Grammar and spelling errors:
Line 1, column 396, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a small way" with adverb for "small"; eg, "in a hasty manner" with "hastily".
...or local business firm so that they can in a small way sustain in this competitive world. ...
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Line 3, column 306, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ut also to the local community as well. Firstly, through advertisement these com...
^^^^^
Line 5, column 269, Rule ID: THIS_NNS[2]
Message: Did you mean 'this company' or 'these companies'?
Suggestion: this company; these companies
...associated with Photocopy. In this way, these company create brand name which result in many ...
^^^^^^^^^^^^^
Line 5, column 348, Rule ID: THIS_NNS[2]
Message: Did you mean 'this product' or 'these products'?
Suggestion: this product; these products
...esult in many people blindly purchasing these product, without through investigating. Sec...
^^^^^^^^^^^^^
Line 7, column 178, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a product' or simply 'products'?
Suggestion: a product; products
...ly by large companies, as they purchase a products or goods in whole sale. People get carr...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, lastly, second, secondly, similarly, so, well, for example, in my opinion, to a great extent
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 27.0 24.0651302605 112% => OK
Preposition: 57.0 41.998997996 136% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1958.0 1615.20841683 121% => OK
No of words: 365.0 315.596192385 116% => OK
Chars per words: 5.36438356164 5.12529762239 105% => OK
Fourth root words length: 4.37092360658 4.20363070211 104% => OK
Word Length SD: 2.71133785691 2.80592935109 97% => OK
Unique words: 182.0 176.041082164 103% => OK
Unique words percentage: 0.498630136986 0.561755894193 89% => More unique words wanted or less content wanted.
syllable_count: 603.0 506.74238477 119% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 22.0 16.0721442886 137% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.6242084505 49.4020404114 74% => OK
Chars per sentence: 89.0 106.682146367 83% => OK
Words per sentence: 16.5909090909 20.7667163134 80% => OK
Discourse Markers: 5.40909090909 7.06120827912 77% => OK
Paragraphs: 6.0 4.38176352705 137% => Less paragraphs wanted.
Language errors: 5.0 5.01903807615 100% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.228168616865 0.244688304435 93% => OK
Sentence topic coherence: 0.0720737403166 0.084324248473 85% => OK
Sentence topic coherence SD: 0.0458633042649 0.0667982634062 69% => OK
Paragraph topic coherence: 0.130918148488 0.151304729494 87% => OK
Paragraph topic coherence SD: 0.0417668089782 0.056905535591 73% => OK
Essay readability:
automated_readability_index: 12.1 13.0946893788 92% => Automated_readability_index is low.
flesch_reading_ease: 46.78 50.2224549098 93% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.51 12.4159519038 109% => OK
dale_chall_readability_score: 8.28 8.58950901804 96% => OK
difficult_words: 89.0 78.4519038076 113% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 8.0 10.7795591182 74% => OK
What are above readability scores?
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Maximum five paragraphs wanted.
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.