The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response is which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The manager's conclusion seems logical overall, although he or she makes a few assumptions which weaken his or her argument.
The two most important pieces of evidence to gather are call records of the viewers calling the station and what content is advertised during the late-night news program. First, the statement only claims that viewers are concerned about the coverage of weather and local news, but does not describe what their concerns are. If the viewers called wth concerns that the weather and local news was not being reported accurately and made no mention of the decreased coverage time, this would weaken the manager's argument. For example, viewers may detest the reporter of these segments and might thus, call the station. Next, the argument assumes that advertisers have canceled their contracts because of the decrease in coverage time for the weather and local news. Evidence for the news content of the late-night program is needed to support this argument; if weather and local news are covered during the late-night news, then the argument to increase coverage time of these two news types would be significantly weakened.
Additionally, there is no evidence that the viewers and advertisers specifically dislike the decreased time in weather and local news coverage. One variable that is unnacounted for is the station's political stance. If the viewers and advertisers disagree with the political slant or the station's choice of topical coverage of the national news, then this may cause them to request more coverage time of weather and local news and cancel their contracts, thus weakening the argument.
One example of some evidence the manager could gather to strengthen his or her argument include the records comparing how much time has been devoted to each type of news coverage in the previous year and how significantly the amount has changed. For example, if the times have only changed by five minutes, the argument would not be supported. However, a difference of a few hours, especially during the prime viewing hours, would support the argument.
Finally, if the evidence above was provided, then the manager would significantly strengthen his or her argument that the station needs to restore coverage time of weather and local news.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-06 | mhayat29 | 55 | view |
| 2019-09-04 | benson zhang | 55 | view |
| 2019-08-05 | sea0215 | 77 | view |
| 2019-06-26 | madiha3 | 89 | view |
| 2019-06-22 | Mrunal47286 | 67 | view |
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- somehow duplicated to argument 1 about advertisers.
argument 3 -- OK
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 368 350
No. of Characters: 1872 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.38 4.7
Average Word Length: 5.087 4.6
Word Length SD: 2.56 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.286 21.0
Sentence Length SD: 10.173 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.423 0.35
Sentence-Para Coherence: 0.638 0.50
Sentence-Sentence Coherence: 0.153 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
The managers conclusion seems logical overall, altho...
^^^^^^^^
Line 3, column 500, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ed coverage time, this would weaken the managers argument. For example, viewers may dete...
^^^^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, may, so, then, thus, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 32.0 55.5748502994 58% => More preposition wanted.
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 1919.0 2260.96107784 85% => OK
No of words: 368.0 441.139720559 83% => More content wanted.
Chars per words: 5.21467391304 5.12650576532 102% => OK
Fourth root words length: 4.37987740619 4.56307096286 96% => OK
Word Length SD: 2.60897728326 2.78398813304 94% => OK
Unique words: 167.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.453804347826 0.468620217663 97% => OK
syllable_count: 597.6 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 60.3365138035 57.8364921388 104% => OK
Chars per sentence: 137.071428571 119.503703932 115% => OK
Words per sentence: 26.2857142857 23.324526521 113% => OK
Discourse Markers: 4.71428571429 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.361173730918 0.218282227539 165% => OK
Sentence topic coherence: 0.143294584025 0.0743258471296 193% => OK
Sentence topic coherence SD: 0.102036435965 0.0701772020484 145% => OK
Paragraph topic coherence: 0.197616040795 0.128457276422 154% => OK
Paragraph topic coherence SD: 0.112087944428 0.0628817314937 178% => OK
Essay readability:
automated_readability_index: 16.3 14.3799401198 113% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.