Advertisement methods
The given table shows the proportion of five various advertisement ways spent by four UK car brands in 2008.
It is clear that advertisement on television was the most favourite choice of all four car companies in spreading their reputation. In contrast, the least chosen option for advertisement belonged to radio advẻtisement in all car enterprises.
Bentley and Land Rover spent 36.91% and 25.67% respectively of their promotion budget to advertise on television, which took over the largest percentage compared to their other methods. Besides, the figure for Bentley’s web page advertisement was nearly 16% which was equal to Land Rover’s number in this method. By contrast, there were only 2.21% and 3.20% on radio advertisement spent by Bentley and Land Rover respectively.
MG and Lotus had the same pattern in their advertisement expenditure in 2008. Specificially, television advertisement still accounted for the largest proportion, at 22.96% and 39.14% for MG and Lotus respectively. Meanwhile, Lotus concentrated on promoting on web page with a quite high rate of around a quarter. On the contrast, MG and Lotus spent more on radio advertisement than that of two other car companies, at 7.98% and 4.35% respectively.
Transition Words or Phrases used:
besides, if, still, while, in contrast
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 7.0 71% => OK
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 9.0 6.8 132% => OK
Relative clauses : 4.0 3.15609756098 127% => OK
Pronoun: 8.0 5.60731707317 143% => Less pronouns wanted
Preposition: 31.0 33.7804878049 92% => OK
Nominalization: 13.0 3.97073170732 327% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1058.0 965.302439024 110% => OK
No of words: 194.0 196.424390244 99% => OK
Chars per words: 5.45360824742 4.92477711251 111% => OK
Fourth root words length: 3.73207559907 3.73543355544 100% => OK
Word Length SD: 3.33659280182 2.65546596893 126% => OK
Unique words: 109.0 106.607317073 102% => OK
Unique words percentage: 0.561855670103 0.547539520022 103% => OK
syllable_count: 306.0 283.868780488 108% => OK
avg_syllables_per_word: 1.6 1.45097560976 110% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 1.53170731707 65% => OK
Article: 3.0 4.33902439024 69% => OK
Subordination: 0.0 1.07073170732 0% => More adverbial clause wanted.
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 5.0 3.36585365854 149% => OK
Performance on sentences:
How many sentences: 10.0 8.94146341463 112% => OK
Sentence length: 19.0 22.4926829268 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 27.4801746719 43.030603864 64% => OK
Chars per sentence: 105.8 112.824112599 94% => OK
Words per sentence: 19.4 22.9334400587 85% => OK
Discourse Markers: 3.8 5.23603664747 73% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 0.0 1.69756097561 0% => OK
Sentences with positive sentiment : 7.0 3.70975609756 189% => OK
Sentences with negative sentiment : 0.0 1.13902439024 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.09268292683 73% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.284143578532 0.215688989381 132% => OK
Sentence topic coherence: 0.109786960487 0.103423049105 106% => OK
Sentence topic coherence SD: 0.0491585852803 0.0843802449381 58% => OK
Paragraph topic coherence: 0.154645743628 0.15604864568 99% => OK
Paragraph topic coherence SD: 0.0396845057056 0.0819641961636 48% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.9 13.2329268293 105% => OK
flesch_reading_ease: 52.19 61.2550243902 85% => OK
smog_index: 11.2 6.51609756098 172% => OK
flesch_kincaid_grade: 10.7 10.3012195122 104% => OK
coleman_liau_index: 14.33 11.4140731707 126% => OK
dale_chall_readability_score: 7.83 8.06136585366 97% => OK
difficult_words: 40.0 40.7170731707 98% => OK
linsear_write_formula: 12.0 11.4329268293 105% => OK
gunning_fog: 9.6 10.9970731707 87% => OK
text_standard: 14.0 11.0658536585 127% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.