The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo, the advertising director suggests that the company should allocate a greater share of its budget next year in order to reach the public.
He points out that last year fewer people attended Super Screen-produced movies than in any other year according to a recent report. What's the area of the research? If the area only contains the certain city or state, it's likely that the data isn't comprehensive enough. On the other hand, how about other movie companies' performance last year? It's possible that there were a recession occurring in a country, so people may tend to cut down their expenses, such as entertainment. Hence, the advertising director can provide more data, like economic situation and other companies' performance to ensure that the company get to the right direction to solve the problem.
The manager also points out that the percentage of positive reviews by movie reviewers about specific movies increased during the past year. However, the contents of these reviews aren't reaching enough of the prospective reviewers.
How do they calculate a number of the reviews? It's likely that a person who love the certain movie may post lots of time to express his like. What's the total amount of viewers of the specific movies? It's possible that viewers who don't like the specific movies may never visit the theater anymore, so the viewers choosing to come to watch the movie are fond of these kinds of movie. Consequently, the positive message is increasing, but at the same time, the viewers decrease dramatically.
The manager speculates that the problem isn't the quality of the movies but lack of public's awareness. Therefore, he wants a company to allocate a greater share of the budget to use in the advertising. What's the ticket price of the movie theater? It's likely that the company provide viewers with the super screen, and it's reasonable that the price may be higher compared with other companies. Do they play the popular movies as well? If they don't play the so-called popular movies, then they may lose the competition for they only attract the minority of viewers to come.
To sum up, before the director decides to suggest the company to allocate more budgets to advertising, it still leaves many questions to be answered.
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Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 386 350
No. of Characters: 1849 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.432 4.7
Average Word Length: 4.79 4.6
Word Length SD: 2.534 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 98 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.381 21.0
Sentence Length SD: 7.499 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.302 0.35
Sentence-Para Coherence: 0.534 0.50
Sentence-Sentence Coherence: 0.079 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 2, column 133, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: What's
...ther year according to a recent report. Whats the area of the research? If the area o...
^^^^^
Line 2, column 243, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...city or state, its likely that the data isnt comprehensive enough. On the other hand...
^^^^
Line 2, column 568, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...data, like economic situation and other companies performance to ensure that the company ...
^^^^^^^^^
Line 3, column 180, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
... However, the contents of these reviews arent reaching enough of the prospective revi...
^^^^^
Line 3, column 232, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng enough of the prospective reviewers. How do they calculate a number of the re...
^^^^
Line 4, column 143, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: What's
... post lots of time to express his like. Whats the total amount of viewers of the spec...
^^^^^
Line 4, column 231, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...c movies? Its possible that viewers who dont like the specific movies may never visi...
^^^^
Line 5, column 41, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...The manager speculates that the problem isnt the quality of the movies but lack of p...
^^^^
Line 5, column 201, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: What's
...f the budget to use in the advertising. Whats the ticket price of the movie theater? ...
^^^^^
Line 5, column 441, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...lay the popular movies as well? If they dont play the so-called popular movies, then...
^^^^
Transition Words or Phrases used:
also, but, consequently, hence, however, if, may, so, still, then, therefore, well, such as, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 19.6327345309 25% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1889.0 2260.96107784 84% => OK
No of words: 381.0 441.139720559 86% => More content wanted.
Chars per words: 4.95800524934 5.12650576532 97% => OK
Fourth root words length: 4.41805628031 4.56307096286 97% => OK
Word Length SD: 2.60624238373 2.78398813304 94% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.517060367454 0.468620217663 110% => OK
syllable_count: 599.4 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.8400533618 57.8364921388 78% => OK
Chars per sentence: 89.9523809524 119.503703932 75% => OK
Words per sentence: 18.1428571429 23.324526521 78% => OK
Discourse Markers: 5.7619047619 5.70786347227 101% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191792706667 0.218282227539 88% => OK
Sentence topic coherence: 0.0575490693743 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.087600392083 0.0701772020484 125% => OK
Paragraph topic coherence: 0.092304232356 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.054631134106 0.0628817314937 87% => OK
Essay readability:
automated_readability_index: 11.0 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.19 12.5979740519 89% => OK
dale_chall_readability_score: 8.01 8.32208582834 96% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.