Advertising encourages customers to buy in quantity not in quality. To what extent do you agree or disagree?
Living in the information age, people are bombarded with substantial daily doses of advertising in multiple media. The argument that advertising, with its overwhelming power, leads to consumers’ impulsive purchase has been accepted by more and more people. Consumers are encouraged by advertisements to purchase products in quantity without paying heed to quality. This allegation is flawed, as far as I am concerned.
The first fact to note is that despite the strength of advertising, viewers remain as decision makers. They gather information from advertisements based on their own interest. While some people focus on quality, others are concerned with price. Likewise, advertisements stress different aspects of a product, either quality or price, which is determined by contexts. Consumers are now desensitized to the information delivered by commercials and become increasingly cautious. Quality is, in most cases, a primary concern to them. Even those most loyal users of advertising are now concentrated on product quality, believing that neither pricing nor advertising is an effective facilitator of sales and consumers’ satisfaction with quality is the key to repeat purchase.
Price is perhaps an inducement used marketers to trigger sales, but other elements, such as product package, functions, after-sales service and warrantee, appear to gain in importance. Advertising informs people of more choices, allowing them to make a buying decision according to their needs and favor a product for different reasons, either quality or price cuts. Needless to say, people have become more circumspect than ever before and more prone to the interaction of other factors, such as the advice of their friends, past experience, current knowledge and physiological state.
It is also necessary to draw a line between the concept of marketing and that of advertising. Advertising alone is not able to contribute high sales and the link between advertising and product usage is in fact not clear. In its broadest sense, advertising is merely a means of generating demand in society by offering specific information on a product or service in a persuasive format. It is similar to sales promotion, package sales, low-pricing strategy and other marketing techniques. Advertising simply conveys the message relating to price, rather than creating this message.
The facts outlined above, when taken together, are in favor of a view that consumers take in the information delivered by an advertisement differently, and they are influenced by a variety of factors and driven by forces in a decision making process. Quality is of concern to them in most cases, instead of price.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2022-11-23 | thanhtu000 | 78 | view |
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Grammar and spelling errors:
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Message: Possible typo: you repeated a whitespace
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Living in the information age, people ar...
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Message: Possible typo: you repeated a whitespace
Suggestion:
...n is flawed, as far as I am concerned. The first fact to note is that despite t...
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Message: Possible typo: you repeated a whitespace
Suggestion:
...quality is the key to repeat purchase. Price is perhaps an inducement used mark...
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Line 3, column 530, Rule ID: PAST_EXPERIENCE_MEMORY[1]
Message: Use simply 'experience'.
Suggestion: experience
...s, such as the advice of their friends, past experience, current knowledge and physiological st...
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Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ent knowledge and physiological state. It is also necessary to draw a line betw...
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Message: Possible typo: you repeated a whitespace
Suggestion:
...ce, rather than creating this message. The facts outlined above, when taken tog...
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Transition Words or Phrases used:
also, but, first, if, likewise, so, while, in fact, such as, in most cases
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 13.1623246493 160% => OK
Auxiliary verbs: 0.0 7.85571142285 0% => OK
Conjunction : 18.0 10.4138276553 173% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 72.0 41.998997996 171% => OK
Nominalization: 14.0 8.3376753507 168% => OK
Performance on vocabulary words:
No of characters: 2278.0 1615.20841683 141% => OK
No of words: 415.0 315.596192385 131% => OK
Chars per words: 5.48915662651 5.12529762239 107% => OK
Fourth root words length: 4.51348521516 4.20363070211 107% => OK
Word Length SD: 3.15048054315 2.80592935109 112% => OK
Unique words: 228.0 176.041082164 130% => OK
Unique words percentage: 0.549397590361 0.561755894193 98% => OK
syllable_count: 730.8 506.74238477 144% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 21.0 16.0721442886 131% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 58.3693766198 49.4020404114 118% => OK
Chars per sentence: 108.476190476 106.682146367 102% => OK
Words per sentence: 19.7619047619 20.7667163134 95% => OK
Discourse Markers: 3.52380952381 7.06120827912 50% => More transition words/phrases wanted.
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 6.0 5.01903807615 120% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.113862803003 0.244688304435 47% => OK
Sentence topic coherence: 0.0366163242735 0.084324248473 43% => OK
Sentence topic coherence SD: 0.0514509065008 0.0667982634062 77% => OK
Paragraph topic coherence: 0.0656880547326 0.151304729494 43% => OK
Paragraph topic coherence SD: 0.03217551086 0.056905535591 57% => OK
Essay readability:
automated_readability_index: 14.3 13.0946893788 109% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.56 12.4159519038 117% => OK
dale_chall_readability_score: 9.3 8.58950901804 108% => OK
difficult_words: 124.0 78.4519038076 158% => OK
linsear_write_formula: 7.5 9.78957915832 77% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.