The following appeared in a memorandum written by the vice president of Health Naturally, a small but expanding chain of stores selling health food and other health-related products.
"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the memorandum written by the vice president of Health Naturally, the author comes to a conclusion that to experience the most profits, they should open their new stores in Plainsville, whose residents are highly concerned with leading healthy lives. On the premise that the Plainsville merchant's sales are at an all-time high, the health club is experiencing more members than ever, and they can expect a new generation. However, the vice president of Health Naturally arrived at this conclusion based on these three above assumptions that if not substantiated would dramatically weaken the persuasiveness of the argument.
First of all, the report made by the Plainsville merchants shows that the sales of running shoes and exercise equipment are at an all-time high, it is not viable to think that the customers who have purchased these items are
interested in the products of Health Naturally which sells health food and other health-related products, the residents might lean more towards exercise rather than a healthy diet. The residents might be satisfied with just their exercising and think they are fit. If either of these scenarios is true, then the author’s conclusion does not hold water.
Secondly, the local health club in Plainsville whose classes are full in weight-training and aerobics, now has more members than ever, maybe members of these classes (weight-training and aerobics) are not concerned with products offered by the store or leading a healthy life, even if they are interested in the products offered by Health Naturally, how many of the members might be interested in the products and definitively make a purchase so that the company would make a profit? In this case, the author needs more persuasive evidence to reach the conclusion about opening a new store in Plainsville.
Lastly, Plainsville’s schoolchildren requiring to participate in a program called Fitness for Life, which emphasizes the benefit of regular exercise at an early age, would not mean that they can expect the younger generation to be interested in the products of their company. As children more often of the times lean towards fashionable foods which sometimes are non-healthy, and even if the children are interested in the product it is not warranted that children would possess the fund for getting the product they are interested in as they need the required money. If either case is true then the author’s conclusion about opening a new store is not persuasive.
In conclusion, it might not be profitable to open a new store in Plainsville. However, as it stands now the argument relies on three unreliable assumptions made by the vice president of Health Naturally, for these assumptions to hold water the vice president needs more persuasive evidence the assumptions
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 6 2
No. of Sentences: 13 15
No. of Words: 451 350
No. of Characters: 2295 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.608 4.7
Average Word Length: 5.089 4.6
Word Length SD: 2.898 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 130 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 70 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34.692 21.0
Sentence Length SD: 19.897 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.383 0.35
Sentence-Para Coherence: 0.615 0.50
Sentence-Sentence Coherence: 0.06 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 8, column 49, Rule ID: ALLOW_TO[1]
Message: Did you mean 'participating'? Or maybe you should add a pronoun? In active voice, 'require' + 'to' takes an object, usually a pronoun.
Suggestion: participating
... Plainsville’s schoolchildren requiring to participate in a program called Fitness for Life, w...
^^^^^^^^^^^^^^
Line 8, column 570, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ted in as they need the required money. If either case is true then the author’s c...
^^
Transition Words or Phrases used:
first, however, if, lastly, may, second, secondly, so, then, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2359.0 2260.96107784 104% => OK
No of words: 451.0 441.139720559 102% => OK
Chars per words: 5.23059866962 5.12650576532 102% => OK
Fourth root words length: 4.60833598836 4.56307096286 101% => OK
Word Length SD: 2.97282940348 2.78398813304 107% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.421286031042 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 720.0 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 34.0 22.8473053892 149% => The Avg. Sentence Length is relatively long.
Sentence length SD: 122.631742949 57.8364921388 212% => The lengths of sentences changed so frequently.
Chars per sentence: 181.461538462 119.503703932 152% => OK
Words per sentence: 34.6923076923 23.324526521 149% => OK
Discourse Markers: 6.76923076923 5.70786347227 119% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.229041912307 0.218282227539 105% => OK
Sentence topic coherence: 0.0836118883936 0.0743258471296 112% => OK
Sentence topic coherence SD: 0.0672444090494 0.0701772020484 96% => OK
Paragraph topic coherence: 0.12596934945 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0773721763935 0.0628817314937 123% => OK
Essay readability:
automated_readability_index: 20.5 14.3799401198 143% => OK
flesch_reading_ease: 36.97 48.3550499002 76% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 16.6 12.197005988 136% => OK
coleman_liau_index: 13.65 12.5979740519 108% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 19.5 12.3882235529 157% => OK
gunning_fog: 15.6 11.1389221557 140% => OK
text_standard: 21.0 11.9071856287 176% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.