In this memorandum, the business manager of a television station is suggesting to restore the time spent to weather and local news in their late-night news program to its former level, which is a year ago. He claims that recent complaints of viewers were mostly about the decresed coverage of weather and local news, and the local advertisers have canceled their contracts with same a same reason. However, without any further evidence, the recommendation seems dubious.
Fundamentally, the manager constructs his suggestion on the basis of the idea that the time devoted to weather and local news in their late-night show has decreased significantly. However, without stating the exact proportion of the changed coverage, it will be erroneous to make a conclusion. What if the total amount of change is less then 3 minuite which is only 5% of the total time? Does that change is significant enough to cause viewers' complain and cancelation of advertisement? The manager should first provide a concret evidence on the exact time change and the effect of it.
Also, the specific number of complaints received should be provided. The manager simply stated 'most of the complaints', but a total number of the viewers, a total number of the complaints, and the amount of complaints regarding the decreased time spent on local and weather news is needed to decide whether the argument is valid. For example, if the television station has received a total of 10 complaints over the past year, and 8 of them are about the decreased coverage of local and weather news. It can be said that most of the complaints were about the issue, but if the average total number of the viewers was more than 20,000, the complaints seem relatively trivial.
In addition, there is a need of evidence to prove that the local businesses has canceled their advertisement recently solely because of the lack of coverage. There could be tons of alternative reasons such as the late-night show has lost its credibility as a news program because of the recent scandal of the new host, or the local businesses themselves are crashing because of the economic crisis and they are canceling the advertisement to cut the expenses. Also, by increasing the national news coverage, advertisement contracts with bigger, nationwide companies could have been made recently.
As the manager should first provide the statistical evidence that can show that the decrease of local and weather news coverage was significant, and the viewers’ complaints about it was also significant enough. He also needs to ask local companies who has recently withdrawn the contract the reason why they canceled it.
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Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 438 350
No. of Characters: 2170 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.575 4.7
Average Word Length: 4.954 4.6
Word Length SD: 2.757 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.765 21.0
Sentence Length SD: 11.322 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.593 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 339, Rule ID: COMP_THAN[2]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...t if the total amount of change is less then 3 minuite which is only 5% of the total...
^^^^
Line 3, column 407, Rule ID: DOES_NP_VBZ[1]
Message: Did you mean 'be'?
Suggestion: be
... 5% of the total time? Does that change is significant enough to cause viewers com...
^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he complaints seem relatively trivial. In addition, there is a need of evidenc...
^^^
Transition Words or Phrases used:
also, but, first, however, if, regarding, so, then, for example, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2234.0 2260.96107784 99% => OK
No of words: 438.0 441.139720559 99% => OK
Chars per words: 5.100456621 5.12650576532 99% => OK
Fourth root words length: 4.57476223824 4.56307096286 100% => OK
Word Length SD: 2.85512301753 2.78398813304 103% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.447488584475 0.468620217663 95% => OK
syllable_count: 694.8 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 64.0302156182 57.8364921388 111% => OK
Chars per sentence: 131.411764706 119.503703932 110% => OK
Words per sentence: 25.7647058824 23.324526521 110% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0469707394919 0.218282227539 22% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0185297329004 0.0743258471296 25% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0199340893085 0.0701772020484 28% => Sentences are similar to each other.
Paragraph topic coherence: 0.0311889966749 0.128457276422 24% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0151228427744 0.0628817314937 24% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.6 12.5979740519 100% => OK
dale_chall_readability_score: 8.19 8.32208582834 98% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.