The advertising director of the Super Screen Movie Production Company (SS Production) claims that the company should spend more money on the advertising as a mean of reaching to wider public. The director stated that even though the number of viewers attended the SS Production’s movie has decreased, percentage of positive reviews by movie reviewers has increased, and the director interpreted that as a sign of failure of advertising, which hinders the high quality of movies to be known among wider public. This recommendation might seem plausible, but as allocating budget of a company is such an important matter, the director must answer a number of questions before asserting the need of investment on the advertisement; Is reviewers’ opinions always in accordance with general public’s opinion?
First of all, the director needs to answer in an exact numerous scale, how fewer people attended the SS Productions’ movies than other years. It is stated that fewer number of people have watched their movies, but the director did not provide the actual number of people who watched movie in other years and during the past year. If the decreased number is fairly small, for instance, 2 years ago, 100 people watched the movie, but during last year, 98 people did. In this scenario, if true, concluding that the shrinkage of viewers is sufficient enough to call for a significant change such as a reallocation of budget. Even if the number of people decreased noticeably, the director still needs to answer whether it is because of the lack of advertisement.
Secondly, it is unclear that how many more percentage of positive reviews has increased. The director merely stated that the percentage of the good reviews have increased, but did not mentioned the total number or exact percentage difference of positive reviews of other years and last year. Furthermore, even if the positive review has increased, still the question of whether the positively reviewed movie is a good movie for general viewers, or can it even qualifies a movie as a high quality remains. Often, movies loved by critics are not welcomed among the public. As the primary concern of the SS Production is the decreased number of viewers, the director should answer these questions.
In addition, even after assuming that the number of viewers has indeed shrunken, and the positive reviews, which actually indicates the high quality of the movie, remained the same as stated, one more question remains: Will the problems be solved if the company rises the share of advertising of its budget? The shrinkage of viewers might be due to the general economic conditions, or screen quarters of the SS Production movies are weak, or even because of the fellow opened blockbusters which dragged all the viewers. In this case, if true, will seriously weaken the director’s claim.
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Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 468 350
No. of Characters: 2322 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.651 4.7
Average Word Length: 4.962 4.6
Word Length SD: 2.659 2.4
No. of Words greater than 5 chars: 184 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.25 21.0
Sentence Length SD: 12.173 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.382 0.35
Sentence-Para Coherence: 0.552 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 186, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'mention'
Suggestion: mention
...ood reviews have increased, but did not mentioned the total number or exact percentage di...
^^^^^^^^^
Line 5, column 356, Rule ID: WHETHER[3]
Message: Wordiness: Shorten this phrase to the shortest possible suggestion.
Suggestion: whether; the question whether
...he positive review has increased, still the question of whether the positively reviewed movie is a good...
^^^^^^^^^^^^^^^^^^^^^^^
Line 5, column 498, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean '(remains)'?
Suggestion: (remains)
...ven qualifies a movie as a high quality remains. Often, movies loved by critics are not...
^^^^^^^
Transition Words or Phrases used:
actually, but, first, furthermore, if, second, secondly, so, still, for instance, in addition, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2413.0 2260.96107784 107% => OK
No of words: 468.0 441.139720559 106% => OK
Chars per words: 5.15598290598 5.12650576532 101% => OK
Fourth root words length: 4.65116196802 4.56307096286 102% => OK
Word Length SD: 2.90503613914 2.78398813304 104% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.435897435897 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 742.5 705.55239521 105% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 9.0 1.67365269461 538% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 77.5759456517 57.8364921388 134% => OK
Chars per sentence: 150.8125 119.503703932 126% => OK
Words per sentence: 29.25 23.324526521 125% => OK
Discourse Markers: 7.25 5.70786347227 127% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.194694147295 0.218282227539 89% => OK
Sentence topic coherence: 0.071676869184 0.0743258471296 96% => OK
Sentence topic coherence SD: 0.0536740057989 0.0701772020484 76% => OK
Paragraph topic coherence: 0.124692592014 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0566186978452 0.0628817314937 90% => OK
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 13.24 12.5979740519 105% => OK
dale_chall_readability_score: 8.48 8.32208582834 102% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.