Over the past year, our late night program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers was concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenue, we should restore the time devoted to weather and local news to its formal level
The argument correlates advertising revenue to the increased time allotted for national news at the cost of weather and local news and concludes by holding the new time allocation accountable for the advertising revenue loss.
Firstly, the driver of this argument is complaints received over that past year. These concerns may be concentrated during organized or celebrated local events when viewers may have wanted more coverage for them. Similarly, they may have complained in large numbers when local weather was more of a concern than national events. This might very well explain the large number of complaints but not for the entirety of the year, rather just for specific time periods during the year. For example, people might be more interested in the local contest for the biggest pumpkin grown as a part of their tradition rather than ongoing national political drama.
Another shortcoming of the argument is the deeper analysis of the viewer segments who complained. These viewers may not represent the thinking of the entire audience and may have included only a small group consistently putting complaints. Also, the complaints aren't clearly specified as to being only for the late night news program which casts a doubt over the claim. There may have been more complaints regarding more allocation for weather and local news at a different time slot than that of the program in question here.
With respect to the reducing advertisement sales for the late night slot, the sales might have been on reducing trend due to the businesses being able to sustain without it and not requiring advertisements anymore. These cancellations maybe because of budget cuts and tough market conditions too which are in no relation to the time allocation of local and national news. There might also have been other new channels the businesses might have moved their advertising to for they might be more popular and attract larger audiences.
Given the ambuguity, the argument concludes by saying to avoid losing further revenue, they need to resort back to their time allocation to their former levels. The reasons for time allocation changed to these might have been because of another set of demands from the user in which case, the loss in business and complaints may be accrued to improper or incomplete understanding of user needs.
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Comments
Essay evaluation report
argument 1 -- not exactly
argument 2 -- OK, but one argument for 'complaints' is enough.
argument 3 -- OK
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Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenue, we should restore the time devoted to weather and local news to its formal level.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 383 350
No. of Characters: 1927 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.424 4.7
Average Word Length: 5.031 4.6
Word Length SD: 2.605 2.4
No. of Words greater than 5 chars: 130 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.533 21.0
Sentence Length SD: 7.098 7.5
Use of Discourse Markers (%): 0.733 0.12
Sentence-Text Coherence: 0.355 0.35
Sentence-Para Coherence: 0.6 0.50
Sentence-Sentence Coherence: 0.076 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 262, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...utting complaints. Also, the complaints arent clearly specified as to being only for ...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, regarding, similarly, so, well, as to, for example, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1971.0 2260.96107784 87% => OK
No of words: 382.0 441.139720559 87% => More content wanted.
Chars per words: 5.15968586387 5.12650576532 101% => OK
Fourth root words length: 4.42095241839 4.56307096286 97% => OK
Word Length SD: 2.63216087668 2.78398813304 95% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.502617801047 0.468620217663 107% => OK
syllable_count: 604.8 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 42.2498389215 57.8364921388 73% => OK
Chars per sentence: 131.4 119.503703932 110% => OK
Words per sentence: 25.4666666667 23.324526521 109% => OK
Discourse Markers: 6.86666666667 5.70786347227 120% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.271631525231 0.218282227539 124% => OK
Sentence topic coherence: 0.103504538187 0.0743258471296 139% => OK
Sentence topic coherence SD: 0.0713811967284 0.0701772020484 102% => OK
Paragraph topic coherence: 0.160762305183 0.128457276422 125% => OK
Paragraph topic coherence SD: 0.070872373493 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.72 8.32208582834 105% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.