The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Adverting Director (ad) of Super Screen movie production Company (ssmpc) has raised a memorandum for an extension in the budget of following year to increase to reach out wider circumference of audience through marketing. However, the since the case is rife with gaps and thus it is not cogent.
The ad has pointed fewer people attended the ssmpc movies these year from previous years even though the reviews have shown positive trend during the year compared to the one before. now the first question that comes into mind is what were the genre of the recent films? We understand owning to feedback of reviewers, the production value must be at least reasonable. but were these are art , while those produced in past were commercial films? since, often stories on challenging subject are appreciated by intellects. but it hardly reaches to watchlist of general public. Also, it could be the films might be inappropriate for families and thus these are being watched by selective audience.
Secondly, it could be inferred from the memo, the ssmpc production is not reaching out to people. To back this claim, the ad should have elaborated the past and current situations. Were the promotion campaigns more extensive for commercially profitable hit of ssmpc in past, while now the focus has not been the same prior to releases? Were merchandise-related to movie characters were distributed and events were sponsored to make them talk of the town? has the department conducting only some limited activities now due to costing constraints? what are their future strategy to market the products better? How will they manage it with the requested budget?
The popularity of ssmpc movies might have decline during the year while the production might have a proven track record, but before the funding allocation of adversity function could be increased, the management would need response against the above queries to reach to a decision.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 317 350
No. of Characters: 1584 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.22 4.7
Average Word Length: 4.997 4.6
Word Length SD: 2.691 2.4
No. of Words greater than 5 chars: 105 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.818 21.0
Sentence Length SD: 14.064 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.582 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 232, Rule ID: THE_EXACTLY_THE[1]
Message: Duplicated 'the' in the phrase: 'the since the'. Did you mean 'since the'?
Suggestion: since the
...of audience through marketing. However, the since the case is rife with gaps and thus it is n...
^^^^^^^^^^^^^
Line 3, column 59, Rule ID: THIS_NNS[2]
Message: Did you mean 'this year' or 'these years'?
Suggestion: this year; these years
... fewer people attended the ssmpc movies these year from previous years even though the rev...
^^^^^^^^^^
Line 3, column 184, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Now
...ng the year compared to the one before. now the first question that comes into mind...
^^^
Line 3, column 369, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...tion value must be at least reasonable. but were these are art , while those produc...
^^^
Line 3, column 391, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...least reasonable. but were these are art , while those produced in past were comme...
^^
Line 3, column 446, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Since
...produced in past were commercial films? since, often stories on challenging subject a...
^^^^^
Line 3, column 446, Rule ID: SENTENCE_FRAGMENT[1]
Message: “since” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...produced in past were commercial films? since, often stories on challenging subject a...
^^^^^
Line 3, column 521, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
... subject are appreciated by intellects. but it hardly reaches to watchlist of gener...
^^^
Line 3, column 559, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
.... but it hardly reaches to watchlist of general public. Also, it could be the films might be i...
^^^^^^^^^^^^^^
Line 3, column 695, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...re being watched by selective audience. Secondly, it could be inferred from the ...
^^^^^
Line 5, column 267, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the past'?
Suggestion: in the past
...or commercially profitable hit of ssmpc in past, while now the focus has not been the s...
^^^^^^^
Line 5, column 456, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Has
...ponsored to make them talk of the town? has the department conducting only some lim...
^^^
Line 5, column 547, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...ivities now due to costing constraints? what are their future strategy to market the...
^^^^
Transition Words or Phrases used:
also, but, first, however, if, second, secondly, so, thus, while, at least
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 1.0 13.6137724551 7% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1626.0 2260.96107784 72% => OK
No of words: 317.0 441.139720559 72% => More content wanted.
Chars per words: 5.12933753943 5.12650576532 100% => OK
Fourth root words length: 4.21953715646 4.56307096286 92% => OK
Word Length SD: 2.76801019933 2.78398813304 99% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.608832807571 0.468620217663 130% => OK
syllable_count: 493.2 705.55239521 70% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 61.3295031651 57.8364921388 106% => OK
Chars per sentence: 95.6470588235 119.503703932 80% => OK
Words per sentence: 18.6470588235 23.324526521 80% => OK
Discourse Markers: 4.35294117647 5.70786347227 76% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.202261423529 0.218282227539 93% => OK
Sentence topic coherence: 0.0495844848729 0.0743258471296 67% => OK
Sentence topic coherence SD: 0.0652093893715 0.0701772020484 93% => OK
Paragraph topic coherence: 0.115314255733 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.0338419492888 0.0628817314937 54% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 9.01 8.32208582834 108% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.