The following appeared in a memo from the business manager of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, all of the five best-selling cheeses at our newest store were domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author of the argument suggests that its company should discontinue stocking imported cheese and rather concentrate primarily on domestic cheese as all the five best selling cheeses of their newest store were domestic. The author further supports his argument by citing the recent survey by Cheeses of the World magazine which indicates an increasing preference for domestic cheeses. The argument at first sounds very cogent, however, scrutiny reveals the flaws in the argument.
First of all, the author doesn't provide any evidence to show how many stores they own and how diversely they are located. Without such information making an assumption just based on their newest store is flimsy. It is possible that the newest store is located in a very small rural area and most of its other stores and located in urban cities. In such a case, the opinion of the people of rural areas cannot speak for the people of urban areas. If the above is true, it makes the author's argument weak.
Secondly, the author backs his argument from the survey conducted by the Cheeses of the World magazine. However, the author doesn't provide any evidence to show how many subscribers the magazine has and how diverse they are. If the magazine has a very small number of subscribers or the subscribers doesn't belong to the areas where the stores are located then any conclusion based on such a survey is prone to failure. In such a case, the author's argument doesn't hold water.
Finally, even if the magazine survey is considered it doesn't provide any figurative data to support its claim that preference for domestic cheeses is increasing. For example, the preference for domestic cheese was at 10% last year compared to 90% for imported and it has increased to 15% this year. In such a case, though the preference has increased for domestic it is still a lot less than imported chess. Thus, the author's argument to discontinue stocking imported cheese for domestic will backfire making the author's argument flawed.
In conclusion, the author's argument to concentrate primarily on domestic cheeses though posited in good faith is filled with unwarranted assumptions which make the argument less persuasive. The author needs to provide more evidence and figurative data to further support his claim and make his argument strong. However, as it stands the argument is flawed.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK, also need to argue ' to improve profits in all of our stores...'
----------------
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 397 350
No. of Characters: 1933 1500
No. of Different Words: 165 200
Fourth Root of Number of Words: 4.464 4.7
Average Word Length: 4.869 4.6
Word Length SD: 2.52 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 108 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.895 21.0
Sentence Length SD: 7.247 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.371 0.35
Sentence-Para Coherence: 0.57 0.50
Sentence-Sentence Coherence: 0.121 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 389, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...easing preference for domestic cheeses. The argument at first sounds very cogent, h...
^^^
Line 3, column 26, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e argument. First of all, the author doesnt provide any evidence to show how many s...
^^^^^^
Line 3, column 482, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...eas. If the above is true, it makes the authors argument weak. Secondly, the author ...
^^^^^^^
Line 5, column 125, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...the World magazine. However, the author doesnt provide any evidence to show how many s...
^^^^^^
Line 5, column 299, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...umber of subscribers or the subscribers doesnt belong to the areas where the stores ar...
^^^^^^
Line 5, column 439, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...s prone to failure. In such a case, the authors argument doesnt hold water. Finally,...
^^^^^^^
Line 5, column 456, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e. In such a case, the authors argument doesnt hold water. Finally, even if the mag...
^^^^^^
Line 7, column 55, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...if the magazine survey is considered it doesnt provide any figurative data to support ...
^^^^^^
Line 7, column 419, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...lot less than imported chess. Thus, the authors argument to discontinue stocking import...
^^^^^^^
Line 7, column 514, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e for domestic will backfire making the authors argument flawed. In conclusion, the ...
^^^^^^^
Line 9, column 20, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... argument flawed. In conclusion, the authors argument to concentrate primarily on do...
^^^^^^^
Transition Words or Phrases used:
finally, first, however, if, second, secondly, so, still, then, thus, for example, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 1980.0 2260.96107784 88% => OK
No of words: 392.0 441.139720559 89% => More content wanted.
Chars per words: 5.05102040816 5.12650576532 99% => OK
Fourth root words length: 4.44960558625 4.56307096286 98% => OK
Word Length SD: 2.53644817532 2.78398813304 91% => OK
Unique words: 167.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.426020408163 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 621.0 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 46.2897055738 57.8364921388 80% => OK
Chars per sentence: 104.210526316 119.503703932 87% => OK
Words per sentence: 20.6315789474 23.324526521 88% => OK
Discourse Markers: 5.78947368421 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.177763743954 0.218282227539 81% => OK
Sentence topic coherence: 0.0605816771858 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.0590872644245 0.0701772020484 84% => OK
Paragraph topic coherence: 0.107747027745 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.0617889593869 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 7.49 8.32208582834 90% => OK
difficult_words: 71.0 98.500998004 72% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.