The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
it might seem axiomatic that the Dura-Sock, inc. should discontinue use of the endure manufacturing process in order to increase their profit. To justify this argument, the vice president of marketing at Dura-Sock, inc. cites that average customer of Dura-Sock, inc. actually buys new socks every three months, and survey says that customers most value socks' stylish appearance and availability in many colors. While supporting the proposal, however, vice president make several assumptions that cannot be taken for granted.
As a threshold matter, vice president of Dura-Sock, inc. hastily assumed that the survey held is totally reliable. Although this might be the case, it might not be as a reliable source than they have thought. As they made the poll only for the largest market in northeastern United States cities, vice president did not consider any consumers who purchasing goods from Dura-Sock, inc. in other regions of the world. it is possible that people in northeastern us cities love the variety of colors available Dura-Sock, inc., since wearing socks with different colors every day is a general trend that only can be seen in northeastern us cities and no other company can serve various colors of socks. probably, people in northeastern us cities do not care much of the durability than in other regions in us, because they use specific laundry system that harm clothes much less than others. thus, regarding these probable situations, the poll taken might not be reliable. Though discontinuing use of the endure manufacture can be effective in certain region in us, it cannot help incorporation to increase their profits totally, since the survey held only in certain realm of the country. thus, vice president should give more reliable source regarding the survey held in order to bolster the argument.
Even conceding that the survey made is totally reliable around the country, it is still vulnerable in that vice president unfairly assumes that the fact in which the average customers of their incorporation buy their new goods by every three months indicates that they do not care the durability of the socks. however, it might be a mistake held regarding to the statistics. By averaging certain data, one can lose its meanings, which might be a exact circumstance as the one. Some consumers might buy tons of socks every two years. In this case, when the consuming patterns of those are equal, then they might buy 8 pairs of socks in every two years. regarding these examples, the statistics cannot be comprehended as the idea that people do not care about the durability of the socks. thus, it is not proper to regard consumers as people who do not pay any attention to the durability of their goods. Therefore, discontinuing use of the endure manufacturing process cannot help any increment of their profits.
In sum, since numerous assumptions that are unwarranted are applied to this argument, it remains fragile in its form. thus, vice president should think ways in which the argument to be more propulsive and persuasive by considering such assumptions mentioned above.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 508 350
No. of Characters: 2533 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.748 4.7
Average Word Length: 4.986 4.6
Word Length SD: 2.682 2.4
No. of Words greater than 5 chars: 177 100
No. of Words greater than 6 chars: 134 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 69 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.286 21.0
Sentence Length SD: 22.314 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.379 0.35
Sentence-Para Coherence: 0.567 0.50
Sentence-Sentence Coherence: 0.16 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
it might seem axiomatic that the Dura-Sock...
^^
Line 1, column 50, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Should
...seem axiomatic that the Dura-Sock, inc. should discontinue use of the endure manufactu...
^^^^^^
Line 1, column 76, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ra-Sock, inc. should discontinue use of the endure manufacturing process in order to incre...
^^^^^^^^^^
Line 1, column 221, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Cites
...esident of marketing at Dura-Sock, inc. cites that average customer of Dura-Sock, inc...
^^^^^
Line 1, column 268, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Actually
...hat average customer of Dura-Sock, inc. actually buys new socks every three months, and ...
^^^^^^^^
Line 4, column 58, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hastily
...tter, vice president of Dura-Sock, inc. hastily assumed that the survey held is totally...
^^^^^^^
Line 4, column 386, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...o purchasing goods from Dura-Sock, inc. in other regions of the world. it is possi...
^^
Line 4, column 417, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ck, inc. in other regions of the world. it is possible that people in northeastern...
^^
Line 4, column 699, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Probably
...pany can serve various colors of socks. probably, people in northeastern us cities do no...
^^^^^^^^
Line 4, column 888, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...hat harm clothes much less than others. thus, regarding these probable situations, t...
^^^^
Line 4, column 997, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e reliable. Though discontinuing use of the endure manufacture can be effective in certain...
^^^^^^^^^^
Line 4, column 1186, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...d only in certain realm of the country. thus, vice president should give more reliab...
^^^^
Line 7, column 311, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...o not care the durability of the socks. however, it might be a mistake held regarding t...
^^^^^^^
Line 7, column 445, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...e can lose its meanings, which might be a exact circumstance as the one. Some con...
^
Line 7, column 653, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Regarding
...uy 8 pairs of socks in every two years. regarding these examples, the statistics cannot b...
^^^^^^^^^
Line 7, column 788, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...care about the durability of the socks. thus, it is not proper to regard consumers a...
^^^^
Line 7, column 936, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... goods. Therefore, discontinuing use of the endure manufacturing process cannot help any i...
^^^^^^^^^^
Line 10, column 119, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...gument, it remains fragile in its form. thus, vice president should think ways in wh...
^^^^
Transition Words or Phrases used:
actually, however, if, regarding, so, still, then, therefore, thus, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2611.0 2260.96107784 115% => OK
No of words: 508.0 441.139720559 115% => OK
Chars per words: 5.13976377953 5.12650576532 100% => OK
Fourth root words length: 4.74751043592 4.56307096286 104% => OK
Word Length SD: 2.74201434392 2.78398813304 98% => OK
Unique words: 225.0 204.123752495 110% => OK
Unique words percentage: 0.442913385827 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 811.8 705.55239521 115% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 10.0 2.70958083832 369% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 10.0 4.22255489022 237% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 67.8377916528 57.8364921388 117% => OK
Chars per sentence: 100.423076923 119.503703932 84% => OK
Words per sentence: 19.5384615385 23.324526521 84% => OK
Discourse Markers: 3.15384615385 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 18.0 5.25449101796 343% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.168980432981 0.218282227539 77% => OK
Sentence topic coherence: 0.0594243680131 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0648300258565 0.0701772020484 92% => OK
Paragraph topic coherence: 0.120754745029 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0744872722379 0.0628817314937 118% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.53 12.5979740519 99% => OK
dale_chall_readability_score: 7.66 8.32208582834 92% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 5.0 12.3882235529 40% => Linsear_write_formula is low.
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.