Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. therefore, to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level
The memorandum from the business manager of a television station is based on several factors and assumptions which are not mentioned. It directly relates the loss of contracts of the local businesses and interest of the general public with the content of the late-night news program. Further, they experienced a downfall during this period and thus, the manager concludes that the late-night news program has to shift back to the former method of devoting more time to weather and local news.
Because of the lack of correlation between the cause and effect, the argument could have several viewpoints and hence it is quite absurd. There has not been any survey conducted regarding the number of people who would want the television station to restore it's time back to weather and local news coverage. Moreover, the total number of complaints received during this period is not mentioned which creates another doubt as to what the manager meant when he quoted "most of the complaints". If the total number of complaints is 5, most of them could mean 3 or 4 which is negligible and the argument wouldn't stand true.
Adding on, the argument mentions that contracts of local businesses are canceled because of the time the television station is devoting to the national news. An important question arises which is not addressed as to why aren't the local businesses advertise in the day time. Exorbitant prices could be a vital factor for such a happening. Local business owners might have put an end to their contracts with the television station because of the sky-touching prices.
Further, the argument fails to mention the reason for shifting their focus more on the national news. There is a high chance that something very important is happening at the national level during this period because of which they had to cover more of the national news and this disbalance could be restored back in a few days.
In addition to the above-mentioned points, the journalist or reporter who is hosting the late-night new show may well have been a poor speaker which made the people lose interest. The manager, instead of restoring the time back to weather and local news, could provide the local business owners a discount or an attractive offer which sparks their interest back in the television station.
These factors have not been addressed properly in the argument which renders the argument absurd. The argument has to be reinforced with several pertinent facts and surveys which would eventually strengthen its point. As the cause and effect are not quite related to facts, the argument proves to be lacking in depth. This could be addressed by answering the numerous questions raised above.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 451 350
No. of Characters: 2207 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.608 4.7
Average Word Length: 4.894 4.6
Word Length SD: 2.57 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.737 21.0
Sentence Length SD: 7.866 7.5
Use of Discourse Markers (%): 0.368 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.604 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 221, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...he local businesses and interest of the general public with the content of the late-night news...
^^^^^^^^^^^^^^
Line 5, column 611, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
... 4 which is negligible and the argument wouldnt stand true. Adding on, the argumen...
^^^^^^^
Line 9, column 221, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...arises which is not addressed as to why arent the local businesses advertise in the d...
^^^^^
Transition Words or Phrases used:
hence, if, may, moreover, regarding, so, then, thus, well, as to, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2278.0 2260.96107784 101% => OK
No of words: 449.0 441.139720559 102% => OK
Chars per words: 5.07349665924 5.12650576532 99% => OK
Fourth root words length: 4.60321845022 4.56307096286 101% => OK
Word Length SD: 2.654147469 2.78398813304 95% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.463251670379 0.468620217663 99% => OK
syllable_count: 685.8 705.55239521 97% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 45.2798011017 57.8364921388 78% => OK
Chars per sentence: 119.894736842 119.503703932 100% => OK
Words per sentence: 23.6315789474 23.324526521 101% => OK
Discourse Markers: 4.05263157895 5.70786347227 71% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.281395855807 0.218282227539 129% => OK
Sentence topic coherence: 0.0908500456076 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0899257444378 0.0701772020484 128% => OK
Paragraph topic coherence: 0.162069002235 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.092785536767 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.