The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The memorandum concludes that in order to attract more viewers to the program and to avoid losing further advertising revenues, the television station should restore their time devoted to weather and local news to their former level. This conclusion is reached based on the following evidences. Firstly, most number of complaints were pertaining the station's coverage of weather and local news during the past year of more national news coverage. Secondly, cancellation of advertising contracts by the local businesses that used to adverstise during the late-night new program. The business manager needs to ponder on some assumptions made in the memorandum.
The business manager assumes that during the last year, most of the complaints received concerning to station's coverage of weather and local news implies the viewers want more of weather and local news. However, it is possible that the complaints received address the issue of quality of weather and local news. Perhaps the viewers like the national news more and hence are complaining about the poor quality and trivial structure of weather and local news. Alternatively, it is also possible that the complaints are related to the host of the weather and local news. The viewers might not want to listen to a host who has recently been accused of a scandal. If the examples hold true, then the viewers are not complaining about the decreased time of weather and local news and hence the conclusion can not achieve the result as expected
Furthermore, the argument assumes that increasing time for weather and local news like before would bring back the local business for adverstisement. But, there might be a chance that local businesses are in poor market conditions and suffering from loss and hence, do not want to spend their money on advertisements. Hence, the assumption that local businesses cancelled their contracts because of decrease in time for weather and local news does not hold water and seriously affects the conclusion.
Hence, the argument as it stands now need does not hold water and needs more discreet inspection on the situation that the television station is facing. Perhaps more evidence on the above mentioned assumptions might help in deciding a more judicious solution to the problem of avoiding any further loss in advertising revenues and attracting more viewers to the program.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 383 350
No. of Characters: 1961 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.424 4.7
Average Word Length: 5.12 4.6
Word Length SD: 2.668 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.938 21.0
Sentence Length SD: 7.611 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.404 0.35
Sentence-Para Coherence: 0.586 0.50
Sentence-Sentence Coherence: 0.128 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 351, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...umber of complaints were pertaining the stations coverage of weather and local news duri...
^^^^^^^^
Line 5, column 103, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'station'.
Suggestion: station
...f the complaints received concerning to stations coverage of weather and local news impl...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, hence, however, if, second, secondly, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2004.0 2260.96107784 89% => OK
No of words: 383.0 441.139720559 87% => More content wanted.
Chars per words: 5.23237597911 5.12650576532 102% => OK
Fourth root words length: 4.42384287591 4.56307096286 97% => OK
Word Length SD: 2.7268312505 2.78398813304 98% => OK
Unique words: 168.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.43864229765 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 612.9 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 67.6101241597 57.8364921388 117% => OK
Chars per sentence: 133.6 119.503703932 112% => OK
Words per sentence: 25.5333333333 23.324526521 109% => OK
Discourse Markers: 5.73333333333 5.70786347227 100% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.423158148268 0.218282227539 194% => OK
Sentence topic coherence: 0.149789179412 0.0743258471296 202% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.101480964106 0.0701772020484 145% => OK
Paragraph topic coherence: 0.256900646202 0.128457276422 200% => OK
Paragraph topic coherence SD: 0.147078092894 0.0628817314937 234% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 16.0 14.3799401198 111% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.35 12.5979740519 106% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.