'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the statement, the speaker asserts that restore the time devoted to weather and local news to its former level in order to attract more viewers and to prevent any further loss in advertising revenues. To bolster this, the speaker cites that many reviewers complaint about the over-coverage of national news and that some businesses canceled their contracts with the television station. however, the statement is unjustifible in several aspects.
The author mentions that, most of the complaints received from viewers were about the reduced content about weather and local news. however, one of the major problem is that the speaker has provided no concrete evidence about the number of complaints. What exactly does the word "most" refer to? also, are those responses able to represent the opinions of general public. it is possible that the business manager only asked about the opinions from the television station's employees since a national-survey will be extremely hard and costly to conduct. Therefore, before making any conclusion, the evidence to proof the representativeness and reliability of the viewers' opinions should be collected.
it is unfair to make any conclusion based on the data collected from the past. The manager ignores that there are many factors that might contribute to a change in viewers opinions. We cannot exclude the possibility that, this year, there is a sudden increase in viewers for national news. The manager also neglect the existnece of other competitiors. it is also possible that a lot of the viewers are highly interested in the new programs created by other television stations. thus, it is unsubstaintiated to assume that the reduction in time for national news will attract more viewers.
it is also pointed out by the manager that the devotion to national news has led local businesses to break their contracts with the station. Nevertheless, there is a possibility that those businesses canceled their contracts for other reasons. perhaps, those businesses have found another station that cost less for them to advertise their products. Or perhaps, the time length provided for each advertisement is too short that engender lots of complaints from the local businesses. thus, before showing evidence that can rule out all possibilities mentioned above, it is unfaire to assume that those business will maintain their contracts with the station.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 381 350
No. of Characters: 1976 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.418 4.7
Average Word Length: 5.186 4.6
Word Length SD: 2.794 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.75 21.0
Sentence Length SD: 12.269 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.384 0.35
Sentence-Para Coherence: 0.62 0.50
Sentence-Sentence Coherence: 0.158 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 250, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'reviewers'' or 'reviewer's'?
Suggestion: reviewers'; reviewer's
...lster this, the speaker cites that many reviewers complaint about the over-coverage of na...
^^^^^^^^^
Line 1, column 390, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... contracts with the television station. however, the statement is unjustifible in sever...
^^^^^^^
Line 7, column 133, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...d content about weather and local news. however, one of the major problem is that the s...
^^^^^^^
Line 7, column 307, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...oes the word 'most' refer to? also, are those responses able to represent ...
^^^^
Line 7, column 367, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...onses able to represent the opinions of general public. it is possible that the business manag...
^^^^^^^^^^^^^^
Line 7, column 383, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...present the opinions of general public. it is possible that the business manager o...
^^
Line 13, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... opinions should be collected. it is unfair to make any conclusion based ...
^^
Line 13, column 353, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ct the existnece of other competitiors. it is also possible that a lot of the view...
^^
Line 13, column 479, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...s created by other television stations. thus, it is unsubstaintiated to assume that ...
^^^^
Line 19, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ews will attract more viewers. it is also pointed out by the manager that...
^^
Line 19, column 245, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...eled their contracts for other reasons. perhaps, those businesses have found another st...
^^^^^^^
Line 19, column 484, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...f complaints from the local businesses. thus, before showing evidence that can rule ...
^^^^
Transition Words or Phrases used:
also, but, however, if, nevertheless, so, therefore, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2062.0 2260.96107784 91% => OK
No of words: 381.0 441.139720559 86% => More content wanted.
Chars per words: 5.41207349081 5.12650576532 106% => OK
Fourth root words length: 4.41805628031 4.56307096286 97% => OK
Word Length SD: 2.90959768856 2.78398813304 105% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.501312335958 0.468620217663 107% => OK
syllable_count: 638.1 705.55239521 90% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.1195916409 57.8364921388 73% => OK
Chars per sentence: 103.1 119.503703932 86% => OK
Words per sentence: 19.05 23.324526521 82% => OK
Discourse Markers: 2.85 5.70786347227 50% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.29826983296 0.218282227539 137% => OK
Sentence topic coherence: 0.0822475677286 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0701631788467 0.0701772020484 100% => OK
Paragraph topic coherence: 0.184052891564 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.035479845871 0.0628817314937 56% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.1 12.5979740519 112% => OK
dale_chall_readability_score: 8.47 8.32208582834 102% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.