The following memorandum is from the business manager of Happy Pancake House restaurants.
Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The manager of Happy Pancake House restaurants stated that all Happy pancake house should replace the butter with margarine in order to avoid the expense of purchasing butter. By doing so, their customers will not even notice based on their first try in the southwestern united states. However, his conclusion is based on some unwarranted assumptions and further investigations should be done to strengthen his point of view.
The manager maintained that only 2 percent of customers have filed a formal complaint so that they kept 98 percent of customers. The implication that all the rest of the customers will still come to have pancakes at their restaurant is untenable. It could be highly likely that some customers not only notice the replacement but also decide to stop coming back to Happy Pancake house. And the most important thing is that they walk away without filing a complaint to the restaurant. Then the manager will never know what the customers truly think about their adjustment on the butter. Instead of only focusing on the 2 percent formal complaint, the manager should put emphasis on the trend of total consumers before and after the replace of butter.
Also, the manager implied that because the customers in the southwestern United states actually notice few about the replacement, so customers in the rest of the country will also not notice that change. It is not very convincing as people living in other places could have a very different living style or taste from people living in the southwestern. They might have a stronger clinging to the taste of butter so that they will have a huge negative reaction to the butter replacement. Before the manager pursues their company to implement the replace of butter in all their restaurants, he should better perform a formal survey on the taste of inhabitants in other places.
Last but not least, it could be true that margarine is cheaper than butter in the southwestern United states so the profit could be seen after the replacement. However, the cost of butter in southeastern or other places could be less than that in southwestern because the butter is originated everywhere but the southwestern. Therefore, it would be meaningless for restaurants located outsides southwestern to replace the butter with margarine if the cost is similar while the taste of butter is much better. Although the manager's motivation for cost-saving is appreciable, he should figure out the cost of butter and margarine in every region of the country prior to assuming that the replacement of butter will definitely bring profit to other restaurants of the company.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-13 | smithsonite79 | 72 | view |
| 2019-10-29 | FaylEAVE0920 | 55 | view |
| 2019-09-11 | inessad | 45 | view |
| 2019-05-22 | yemak | 82 | view |
| 2019-05-17 | LMMM | 62 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 435 350
No. of Characters: 2163 1500
No. of Different Words: 183 200
Fourth Root of Number of Words: 4.567 4.7
Average Word Length: 4.972 4.6
Word Length SD: 2.709 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.588 21.0
Sentence Length SD: 6.155 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.363 0.35
Sentence-Para Coherence: 0.55 0.50
Sentence-Sentence Coherence: 0.125 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 727, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...end of total consumers before and after the replace of butter. Also, the manager impli...
^^^^^^^^^^^
Line 9, column 542, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ager pursues their company to implement the replace of butter in all their restaurants, he ...
^^^^^^^^^^^
Line 13, column 523, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... of butter is much better. Although the managers motivation for cost-saving is appreciab...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, however, if, so, still, then, therefore, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2210.0 2260.96107784 98% => OK
No of words: 435.0 441.139720559 99% => OK
Chars per words: 5.08045977011 5.12650576532 99% => OK
Fourth root words length: 4.56690854021 4.56307096286 100% => OK
Word Length SD: 2.77821965041 2.78398813304 100% => OK
Unique words: 189.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.434482758621 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 682.2 705.55239521 97% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 40.6953403554 57.8364921388 70% => OK
Chars per sentence: 130.0 119.503703932 109% => OK
Words per sentence: 25.5882352941 23.324526521 110% => OK
Discourse Markers: 4.35294117647 5.70786347227 76% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.270595636404 0.218282227539 124% => OK
Sentence topic coherence: 0.0933732800824 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.0798175876617 0.0701772020484 114% => OK
Paragraph topic coherence: 0.180793316157 0.128457276422 141% => OK
Paragraph topic coherence SD: 0.0759233582617 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 7.89 8.32208582834 95% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.