Advertisements are an essential part of the marketing campaign to promote the product or service. Whilst some people believe that these adverts are targeted to encourage unnecessary buying, others think such promotions provide the required information about the new product launches which may change our lives for the better. I side with the latter view and believe that advertisement plays a significant part in deciding to buy things. The essay will discuss why people have opposing views about the ads followed by my opinion.
Commercial broadcasting is glamorized these days which attracts people. The adverts target people by casting popular movie stars in order to gain the trust of their followers, potentially influencing them to buy the promoted items they might not need at all. Take a soft drink Pepsi, for instance, it has been noted that their sales increased exponentially after they cast movie star Ranbir Kapoor for their video commercials and brand ambassador. Thus, people believe that glamorized adverts persuade people into buying unwanted items.
On the other hand, people who support advertisements provide a reason that people would not be able to make correct decisions without information about the new products. This is simply because promotions are created to inform people about new product launches in the market which might improve their lives. For example, people would not be aware of new medical product launches such as new laser eye treatment if not promoted or advertised. Without these promotions, people will still use the old techniques or products without realizing the newer upgraded version in the market which can make their life even better.
In my opinion, such advertising informs us about the new launches and people should assume the responsibility to consider every factor without being influenced to purchase any product.
In conclusion, the essay argued why people are influenced by promotion campaigns and why adverts are essential for information about new products. People should have the cognitive capability to decide the product they require and not purchase it just by following an influencer.
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Essay evaluations by e-grader
Transition Words or Phrases used:
if, may, so, still, thus, for example, for instance, in conclusion, such as, in my opinion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1826.0 1615.20841683 113% => OK
No of words: 338.0 315.596192385 107% => OK
Chars per words: 5.40236686391 5.12529762239 105% => OK
Fourth root words length: 4.28774723029 4.20363070211 102% => OK
Word Length SD: 2.72148826415 2.80592935109 97% => OK
Unique words: 193.0 176.041082164 110% => OK
Unique words percentage: 0.57100591716 0.561755894193 102% => OK
syllable_count: 554.4 506.74238477 109% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 43.8074575082 49.4020404114 89% => OK
Chars per sentence: 121.733333333 106.682146367 114% => OK
Words per sentence: 22.5333333333 20.7667163134 109% => OK
Discourse Markers: 7.26666666667 7.06120827912 103% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.235274974791 0.244688304435 96% => OK
Sentence topic coherence: 0.0844834916775 0.084324248473 100% => OK
Sentence topic coherence SD: 0.0546904812704 0.0667982634062 82% => OK
Paragraph topic coherence: 0.137452030849 0.151304729494 91% => OK
Paragraph topic coherence SD: 0.0644727849421 0.056905535591 113% => OK
Essay readability:
automated_readability_index: 15.3 13.0946893788 117% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 14.34 12.4159519038 115% => OK
dale_chall_readability_score: 9.17 8.58950901804 107% => OK
difficult_words: 95.0 78.4519038076 121% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
if, may, so, still, thus, for example, for instance, in conclusion, such as, in my opinion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1826.0 1615.20841683 113% => OK
No of words: 338.0 315.596192385 107% => OK
Chars per words: 5.40236686391 5.12529762239 105% => OK
Fourth root words length: 4.28774723029 4.20363070211 102% => OK
Word Length SD: 2.72148826415 2.80592935109 97% => OK
Unique words: 193.0 176.041082164 110% => OK
Unique words percentage: 0.57100591716 0.561755894193 102% => OK
syllable_count: 554.4 506.74238477 109% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 43.8074575082 49.4020404114 89% => OK
Chars per sentence: 121.733333333 106.682146367 114% => OK
Words per sentence: 22.5333333333 20.7667163134 109% => OK
Discourse Markers: 7.26666666667 7.06120827912 103% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.235274974791 0.244688304435 96% => OK
Sentence topic coherence: 0.0844834916775 0.084324248473 100% => OK
Sentence topic coherence SD: 0.0546904812704 0.0667982634062 82% => OK
Paragraph topic coherence: 0.137452030849 0.151304729494 91% => OK
Paragraph topic coherence SD: 0.0644727849421 0.056905535591 113% => OK
Essay readability:
automated_readability_index: 15.3 13.0946893788 117% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 14.34 12.4159519038 115% => OK
dale_chall_readability_score: 9.17 8.58950901804 107% => OK
difficult_words: 95.0 78.4519038076 121% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.