In their advertising, businesses nowadays usually emphasize that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
In this increasingly competitive market, businesses always come up with innovative ways to advertise their products in order not to face any potential collapse. Among these, the most popular one is to indicate that their products are new in some aspects. This essay will analyze the reasons behind this practice and why it has more disadvantages than advantages.
On the one hand, the aforementioned trend has roots in the fact that advertising unique features can be an effective strategy. Throughout history, humankind has shared an innate trait - the desire to explore. Taking advantage of this, businesses typically inform customers about how their unique products are different from other ones, stimulating them to buy these items. For instance, as normal stores usually use a ready-made pizza base, simply spread ketchup and sausage, and bake it in an electric oven, customers may find the pizzas not authentic, and eating the same pizzas in different restaurants will make them fed up with this kind of dish. However, there is an exceptional chef who learned to make pizza in Italy and serves pizzas made completely manually. His pizzas rapidly became popular, making his restaurant one of the most popular ones in the capital of Vietnam.
On the other hand, despite the above-mentioned virtue of claiming the product has new features in advertisements, there is an ethical issue related to the adverse effects of this phenomenon on the faith of shoppers in advertising. Too many advertising schemes using the keywords “new” and “never existed before” will cause disinterest among people. I cannot count how many times I decided not to buy something immediately after hearing the producer introduces that this item has several unique features. Additionally, the manufacturers promise customers that their products are superior, whereas the improvement is so slight that hardly any customer can see the difference. Such situations can cause frustration and disappointment, making the customer mistrust the firm, which is one of the most essential elements determining the company’s long-term success. Once the enterprise’s prestige is destroyed, it is likely to go out of business after 3 or 4 months.
In conclusion, assuming the products are new with regard to some utilities is prevalent due to its efficiency in retaining consumers. However, I contend that the drawbacks are more substantial because of the severe influence on the customers’ trust. It is recommended that entrepreneurs invite professional marketing consultants to increase sales more effectively.
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Transition Words or Phrases used:
however, if, may, so, then, whereas, for instance, in conclusion, kind of, with regard to, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 54.0 41.998997996 129% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 2196.0 1615.20841683 136% => OK
No of words: 402.0 315.596192385 127% => OK
Chars per words: 5.46268656716 5.12529762239 107% => OK
Fourth root words length: 4.47771567384 4.20363070211 107% => OK
Word Length SD: 3.07466898945 2.80592935109 110% => OK
Unique words: 244.0 176.041082164 139% => OK
Unique words percentage: 0.606965174129 0.561755894193 108% => OK
syllable_count: 702.0 506.74238477 139% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 48.565121102 49.4020404114 98% => OK
Chars per sentence: 122.0 106.682146367 114% => OK
Words per sentence: 22.3333333333 20.7667163134 108% => OK
Discourse Markers: 6.0 7.06120827912 85% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.20772837151 0.244688304435 85% => OK
Sentence topic coherence: 0.0610022969101 0.084324248473 72% => OK
Sentence topic coherence SD: 0.0662947451 0.0667982634062 99% => OK
Paragraph topic coherence: 0.138179263947 0.151304729494 91% => OK
Paragraph topic coherence SD: 0.097497315376 0.056905535591 171% => OK
Essay readability:
automated_readability_index: 15.5 13.0946893788 118% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.68 12.4159519038 118% => OK
dale_chall_readability_score: 9.87 8.58950901804 115% => OK
difficult_words: 131.0 78.4519038076 167% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.