The following appeared in an e-mail sent by the marketing director of the Classical Shakespeare Theatre of Bardville.
"Over the past ten years, there has been a 20 percent decline in the size of the average audience at Classical Shakespeare Theatre productions. In spite of increased advertising, we are attracting fewer and fewer people to our shows, causing our profits to decrease significantly. We must take action to attract new audience members. The best way to do so is by instituting a 'Shakespeare in the Park' program this summer. Two years ago the nearby Avon Repertory Company started a 'Free Plays in the Park' program, and its profits have increased 10 percent since then. Therefore, I recommend that we start a 'Shakespeare in the Park' program of our own. If we do so, I predict that our profits will also see a significant increase."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Classical Shakespeare Theatre productions has seen a decline in the size of their average audience despite their increased efforts to advertise and attract more viewers. In order to attract more viewers, they have proposed a “Shakespeare in the Park” program similar to the program that Avon Repertory Company began two years ago. Before making a final decision on whether or not to start the program, the marketing director needs to answer a few questions regarding the program to validate whether or not this would be a reasonable recommendation in order to begin this program.
The first question that would need to be asked is, why have the Shakespeare plays attracted fewer and fewer viewers? Are they hosted at an inconvenient time for others who have important commitments such as work and school? Perhaps they have also recently increased their prices and viewers do not think the price is reasonable to attend a show. Learning the background of why the Classical Shakespeare Theatre has decreased viewers is a stepping point to see if this program would truly make a profit for the theatre.
Not only does the Classical Shakespeare Theatre need to research why their viewers have declined, they also need to figure out why the Avon Repertory Company was successful at this program. Did the Avon Repertory Company already have a high number of viewers? Did those viewers request a summer program? Or they may have been in the same situation as Classical Shakespeare Theatre, and created a successful program. If the latter, the Classical Shakespeare Theatre will need to find out what the Avon Repertory Company did during this camp. Was it a one week camp that lasted eight hours a day? Or was is a few days a week for a few hours that lasted throughout the summer? Who were their target audiences? Adults or school children that had the time off during the summer to attend these camps? If the Classical Shakespeare Theater was able to answer this questions that would be able to create a program that would in turn, become successful and create a profit.
Not only do they need to find Avon Repertory Company’s strategy for these camps but the Classical Shakespeare Theatre will need to indicate how they will advertise for this summer camp. It was previously stated that despite an increase in advertising their play viewers were fewer and fewer each time. Perhaps the Theatre could perform surveys in the local community to find out what kind of advertising works best for them and catches their eye.
All in all, the Classical Shakespeare Theatre still has research to do before deciding on whether or not to host a “Shakespeare in the Park” program or not. They will need to look at their current and previous viewers to find out why they have been fewer and fewer. They will also need to look at the “Free Plays in the Park” program hosted by Avon Repertory Company to see what made them successful, and also what their advertising strategy would be if it was decided to establish this program. Classical Shakespeare Theatre will need to have more defense for why this program should be created in order to increase their profits.
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Grammar and spelling errors:
Line 1, column 225, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ttract more viewers, they have proposed a 'Shakespeare in the Park' pro...
^
Line 1, column 378, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...ago. Before making a final decision on whether or not to start the program, the marketing dir...
^^^^^^^^^^^^^^
Line 1, column 504, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...tions regarding the program to validate whether or not this would be a reasonable recommendati...
^^^^^^^^^^^^^^
Line 3, column 524, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ld truly make a profit for the theatre. Not only does the Classical Shakespeare ...
^^^^^^
Line 5, column 421, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...atre, and created a successful program. If the latter, the Classical Shakespeare...
^^
Line 7, column 456, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ks best for them and catches their eye. All in all, the Classical Shakespeare Th...
^^^^^^
Line 9, column 92, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...l has research to do before deciding on whether or not to host a 'Shakespeare in the Park...
^^^^^^^^^^^^^^
Line 9, column 115, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...fore deciding on whether or not to host a 'Shakespeare in the Park' pro...
^
Line 9, column 657, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ted in order to increase their profits.
^^^
Discourse Markers used:
['also', 'but', 'first', 'if', 'look', 'may', 'regarding', 'so', 'still', 'kind of', 'such as']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.263513513514 0.25644967241 103% => OK
Verbs: 0.177364864865 0.15541462614 114% => OK
Adjectives: 0.0557432432432 0.0836205057962 67% => OK
Adverbs: 0.0371621621622 0.0520304965353 71% => OK
Pronouns: 0.0422297297297 0.0272364105082 155% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.0793918918919 0.125424944231 63% => OK
Participles: 0.0320945945946 0.0416121511921 77% => OK
Conjunctions: 2.70195280296 2.79052419416 97% => OK
Infinitives: 0.0472972972973 0.026700313972 177% => OK
Particles: 0.00844594594595 0.001811407834 466% => OK
Determiners: 0.111486486486 0.113004496875 99% => OK
Modal_auxiliary: 0.0253378378378 0.0255425247493 99% => OK
WH_determiners: 0.0337837837838 0.0127820249294 264% => Maybe 'Which' is overused. If other WH_determiners like 'Who, What, Whom, Whose...' are used too in sentences, then there are no issues.
Vocabulary words and sentences:
No of characters: 3221.0 2731.13054187 118% => OK
No of words: 537.0 446.07635468 120% => OK
Chars per words: 5.99813780261 6.12365571057 98% => OK
Fourth root words length: 4.81386128306 4.57801047555 105% => OK
words length more than 5 chars: 0.338919925512 0.378187486979 90% => OK
words length more than 6 chars: 0.281191806331 0.287650121315 98% => OK
words length more than 7 chars: 0.178770949721 0.208842608468 86% => OK
words length more than 8 chars: 0.119180633147 0.135150697306 88% => OK
Word Length SD: 2.70195280296 2.79052419416 97% => OK
Unique words: 211.0 207.018472906 102% => OK
Unique words percentage: 0.392923649907 0.469332199767 84% => More unique words wanted or less content wanted.
Word variations: 45.3700725996 52.1807786196 87% => OK
How many sentences: 24.0 20.039408867 120% => OK
Sentence length: 22.375 23.2022227129 96% => OK
Sentence length SD: 55.5194535476 57.7814097925 96% => OK
Chars per sentence: 134.208333333 141.986410481 95% => OK
Words per sentence: 22.375 23.2022227129 96% => OK
Discourse Markers: 0.458333333333 0.724660767414 63% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 9.0 3.58251231527 251% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 50.4941806331 51.9672348444 97% => OK
Elegance: 1.46052631579 1.8405768891 79% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.368482623755 0.441005458295 84% => OK
Sentence sentence coherence: 0.123480518371 0.135418324435 91% => OK
Sentence sentence coherence SD: 0.0913022240406 0.0829849096947 110% => OK
Sentence paragraph coherence: 0.497146786844 0.58762219726 85% => OK
Sentence paragraph coherence SD: 0.165623741948 0.147661913831 112% => OK
Sentence topic coherence: 0.156642691832 0.193483328276 81% => OK
Sentence topic coherence SD: 0.112302331522 0.0970749176394 116% => OK
Paragraph paragraph coherence: 0.460241802618 0.42659136922 108% => OK
Paragraph paragraph coherence SD: 0.0475841746783 0.0774707102158 61% => OK
Paragraph topic coherence: 0.281982834107 0.312017818177 90% => OK
Paragraph topic coherence SD: 0.0542002880838 0.0698173142475 78% => OK
Task Achievement:
Sentences with positive sentiment : 14.0 8.33743842365 168% => OK
Sentences with negative sentiment : 1.0 6.87684729064 15% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.82512315271 187% => Less neutral sentences wanted.
Positive topic words: 14.0 6.46551724138 217% => OK
Negative topic words: 1.0 5.36822660099 19% => More negative topic words wanted.
Neutral topic words: 6.0 2.82389162562 212% => OK
Total topic words: 21.0 14.657635468 143% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.