The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memo, the author argues that the radio station should switch to its program format from current rock music to a news and talk format to reverse a decline in listener numbers of WWAC radio stations. Although it seems plausible at first glance, the lack of evidence and wrong assumptions lead me to question the validity of the memo.
First of all, the author believes that the increase of new residents who were retired from their job might cause the decline of radio listeners in the area. Thus, he assumes that most of them prefer news and talk format to the current rock music format. However, there is not enough evidence to support his opinion in the memo. To ensure his claim, the author needs to provide a more precise result of investigation about the preference of new people moving here after their retirement. If he performs some surveys using well-organized questionnaires to know the taste of people living in the area, it can help understand the recent trend of the listeners.
Second, the author argues that a continuing decline in local sales of recorded music means limited interest in music. But this is too hasty a conclusion. Nowadays, there are many alternatives to listen to music such as mobile streaming platforms, the Internet browser, and other digital devices, so most people can enjoy the music not buying recorded albums. Therefore, the author should consider the circumstances that change rapidly and understand the state-of-art media trend that supplies music entertainment. To bolster his opinion, the author should show more convincing information about the relationship between the local sales of recorded music and the interest in music.
Lastly, the author ignores the change of music consumption patterns in modern society. As I stated above, nowadays, most people are listening to music using various digital devices. Therefore, the decline in listener numbers of WWAC is not a specific problem caused by the population growth of retired people or the decrease of interest in music. It would be a social phenomenon that shows the change of the whole society than the local area. If so, a change of the radio format may not affect reversing a decline in listener numbers in the area. To strengthen his assertion, the author gives a more broad investigation that includes the trends about the numbers of listeners in other regions.
In conclusion, the memo has many flaws and not enough evidence to implement. To support his opinion, the author needs to provide additional information such as the survey result to know the taste of people in the area, the relationship between the local sales of music and the interest in music, and more broad investigation about the trends in other regions.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 5 2
No. of Sentences: 20 15
No. of Words: 455 350
No. of Characters: 2232 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.619 4.7
Average Word Length: 4.905 4.6
Word Length SD: 2.601 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.75 21.0
Sentence Length SD: 9.213 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.337 0.35
Sentence-Para Coherence: 0.528 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
but, first, however, if, lastly, may, second, so, then, therefore, thus, well, in conclusion, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 19.6327345309 36% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2292.0 2260.96107784 101% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 5.03736263736 5.12650576532 98% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.67548816628 2.78398813304 96% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.443956043956 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 717.3 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 15.0 8.76447105788 171% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 55.4143257651 57.8364921388 96% => OK
Chars per sentence: 114.6 119.503703932 96% => OK
Words per sentence: 22.75 23.324526521 98% => OK
Discourse Markers: 5.75 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249221213374 0.218282227539 114% => OK
Sentence topic coherence: 0.0824361286252 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.107882856401 0.0701772020484 154% => OK
Paragraph topic coherence: 0.157572460422 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.103732211843 0.0628817314937 165% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.25 12.5979740519 97% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.