Following is the memo from director of advertising agency manager:
The supercast movies has produced good movies yet the number of people watching it is less than last year. Although the critics have rated some of the movies as good the numbers are not good. We should increase budget for promortion of supercast produced movies so that people become aware.
The director's conclusion that super screen movies are not reaching prospective viewers and so the buget of advertising should increase to increase awareness about the movies is flawed. It does not justify the falling numbers of people and yet assumes that people are not aware of it's movies.
Firstly, the director mentions that fewer people attended super screen produced movies last year than any other year. He fails to justify the reasons like why has the numbers dropeed to such a low last year? or how much less was it from previous year? has there been no good movies produced last year?or the movie produced by other companies is too good ? that super screen movie could not compete witb other contendors There might be reasons that the story was not good or they did not cast good actors.
Secondly, director says that the percentage of positive reviews by movie reviewers about specific super screen movies increased during the past year. The reviews of certain movies were good, it is difficult to assume that reviews were made by famous critic. People generally follow such reviewers but only handful of reviews from unpopular reviweres is not given importance of. The assumption that these reviews are not reaching audience is false as people will not heed to what' unpopular. Also what about other movies produced why are they not popular? if they make one good out of many then people will have a bad impression and will not come to watch even though the story is good.
Lastly, the director's assumption that movies produced by super screen are of good quality and that people are not aware of them is very absurd. There is no statistics to show the sale of tickets of thier movies produced? where they really doing good or they were average and now getting worse.
To conclude the assumptions made are vague. There is no proper data provied in the memo that justifies increase in budget of advertising of super screen produced movies. A proper study must be done and then a stategy should me made to increse budget for further promotion.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 354 350
No. of Characters: 1674 1500
No. of Different Words: 172 200
Fourth Root of Number of Words: 4.338 4.7
Average Word Length: 4.729 4.6
Word Length SD: 2.25 2.4
No. of Words greater than 5 chars: 117 100
No. of Words greater than 6 chars: 76 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 26 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.286 21.0
Sentence Length SD: 14.796 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.364 0.35
Sentence-Para Coherence: 0.564 0.50
Sentence-Sentence Coherence: 0.137 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
The directors conclusion that super screen movies are...
^^^^^^^^^
Line 3, column 209, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...umbers dropeed to such a low last year? or how much less was it from previous year...
^^
Line 3, column 253, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Has
...ow much less was it from previous year? has there been no good movies produced last...
^^^
Line 3, column 357, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: That
...oduced by other companies is too good ? that super screen movie could not compete wi...
^^^^
Line 4, column 19, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t cast good actors. Secondly, director says that the percentage of positive rev...
^^
Line 4, column 492, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...people will not heed to what unpopular. Also what about other movies produced why ar...
^^^^
Line 4, column 556, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...vies produced why are they not popular? if they make one good out of many then peo...
^^
Line 6, column 13, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...hough the story is good. Lastly, the directors assumption that movies produced by supe...
^^^^^^^^^
Line 6, column 223, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Where
...le of tickets of thier movies produced? where they really doing good or they were ave...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, lastly, really, second, secondly, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1711.0 2260.96107784 76% => OK
No of words: 353.0 441.139720559 80% => More content wanted.
Chars per words: 4.84702549575 5.12650576532 95% => OK
Fourth root words length: 4.33454660006 4.56307096286 95% => OK
Word Length SD: 2.28672796208 2.78398813304 82% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.498583569405 0.468620217663 106% => OK
syllable_count: 531.9 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.9442473793 57.8364921388 62% => OK
Chars per sentence: 90.0526315789 119.503703932 75% => OK
Words per sentence: 18.5789473684 23.324526521 80% => OK
Discourse Markers: 3.84210526316 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.404325146261 0.218282227539 185% => OK
Sentence topic coherence: 0.123397528111 0.0743258471296 166% => OK
Sentence topic coherence SD: 0.0842404926473 0.0701772020484 120% => OK
Paragraph topic coherence: 0.21267723521 0.128457276422 166% => OK
Paragraph topic coherence SD: 0.104941479301 0.0628817314937 167% => OK
Essay readability:
automated_readability_index: 10.7 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 10.85 12.5979740519 86% => OK
dale_chall_readability_score: 7.66 8.32208582834 92% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.