The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument states that to attract more viewers and avoid the decline of advertising revenue, it should shift back to an increased coverage on weather and local news. In my opinion, this arguement is based upon flawed evidences, and here my three points for the same.
Firstly, it is argued that the cancellation of advertising contracts by local businesses is caused by shifting focus from weather and local news. It overlooks the idea that a broadcasting company may have been established in the past year - and is offering advertising at a competitive rate. Due to this, the businesses are natually incentivised to switch, which has nothing to do with shift in coverage.
Secondly, This also assumes the fact that the past year aided the local businesses to flourish and allowing them to continue - if not increase - their advertising expenses. This might be entirely false, and the cancellation of contracts might be casued due to an impact of an entirely independent reason. For example, during the pandemic, the majority of car manufacturers decreased their advertising expenses due to a disruption of global supply chain. These cancellations are not even remotely related to shifting focus on the topic of coverage. Is the past year data enough to conclude, or shall we take a look at a longer timeframe?
Finally, the argument states that most complaints received from viewers were concerned with the weather and local news' coverage. But does not mention whether the complaints revolve around the decrease in coverage - or something else.
Along with reducing the length of weather news and to accomodate more national news - the order was not changed as per user preferences. This can cause the weather news to shift from the the 10:30 pm to a 11:30 pm timeslot, and the majority of customers are not willing to wait until then.
Additionaly, it also discards that the complaints were not concerned with the quality of news reported. More coverage of national news might cause an increment in allocation of funds and resources - by cutting some corners from the weather and local news department. The consequent decline in quality of reporting might be the the main idea in those complaints.
To conclude, due to the above stated points, the current argument is flawed and does not hold water. If the author could provide evidence and accomodate these perspectives - the idea of shifting to the covering more weather and local news can be re-evaluated.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 11 2
No. of Sentences: 19 15
No. of Words: 407 350
No. of Characters: 2001 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.492 4.7
Average Word Length: 4.916 4.6
Word Length SD: 2.725 2.4
No. of Words greater than 5 chars: 139 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.421 21.0
Sentence Length SD: 4.638 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.311 0.35
Sentence-Para Coherence: 0.535 0.50
Sentence-Sentence Coherence: 0.049 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 8, column 184, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...an cause the weather news to shift from the the 10:30 pm to a 11:30 pm timeslot, and th...
^^^^^^^
Line 8, column 184, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...an cause the weather news to shift from the the 10:30 pm to a 11:30 pm timeslot, and th...
^^^^^^^
Line 8, column 204, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... news to shift from the the 10:30 pm to a 11:30 pm timeslot, and the majority of ...
^
Line 9, column 324, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...ecline in quality of reporting might be the the main idea in those complaints. To c...
^^^^^^^
Line 9, column 324, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...ecline in quality of reporting might be the the main idea in those complaints. To c...
^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, if, look, may, second, secondly, so, then, for example, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2065.0 2260.96107784 91% => OK
No of words: 405.0 441.139720559 92% => More content wanted.
Chars per words: 5.0987654321 5.12650576532 99% => OK
Fourth root words length: 4.48604634366 4.56307096286 98% => OK
Word Length SD: 2.82174887393 2.78398813304 101% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.486419753086 0.468620217663 104% => OK
syllable_count: 643.5 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 27.2841820988 57.8364921388 47% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 108.684210526 119.503703932 91% => OK
Words per sentence: 21.3157894737 23.324526521 91% => OK
Discourse Markers: 5.52631578947 5.70786347227 97% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 1.0 8.20758483034 12% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.247989549825 0.218282227539 114% => OK
Sentence topic coherence: 0.0767444787189 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0683602056565 0.0701772020484 97% => OK
Paragraph topic coherence: 0.12828236734 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.0386223813393 0.0628817314937 61% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.3 12.5979740519 98% => OK
dale_chall_readability_score: 8.54 8.32208582834 103% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.